The Online Course Show

In this episode I go over: My house/office situation Our YouTube process A recap of Relaunch Magic Split Testing My new pricing model for Piano In 21 Days A big goof I made last month in my business  

In this episode I share with you an awesome 3 step process to achieve amazing website speed: 1 - NitroPack (https://oc.show/nitro)2 - Cloudflare Advanced WordPress optimization3 - Perfmatters plugin (https://perfmatters.io)

On today’s episode, I have the pleasure of talking with Salome Schillack. Salome is a Facebook Ads wizard and she is dropping knowledge that will help you dial in your Facebook Ads game for as little as $5 a day. We discuss the types of ads, creating a custom audience, lead magnets, and having our names butchered. Be sure to stay tuned until the end of the episode for an update on The Online Course Show. Hope you enjoy! “Even when you didn’t fail, think you’ve failed, then you should just do it again.” - Salome Schillack In This Episode, We Talked About: (1:25) Catching up (3:30) Is Dr. K.’s podcast already expanding? (8:30) Let’s talk Enneagram (20:14) Dr. K.’s school story (24:00) Who’s what Enneagram type on the team? (25:45) Introducing Salome Schillack (27:30) What does Salome do differently? (30:11) Optimization ad options for Facebook (36:05) Custom Audiences (42:20) The goal of getting off social media (45:00) Who is a good fit for Salome’s agency or courses (53:50) Lead Magnets (56:30) The gap between the client and the Facebook Ads Manager (1:00:16) Salome’s background (1:07:05) A tangent on butchered names (1:10:40) Salome’s advice on where to start (1:13:50) Where to find Salome (1:15:05) Dr. K.’s takeaways (1:22:00) Changes for the podcast That’s all for now, folks! See you on the next episode of The Online Course Show. Links Offers and Tools: Bonjoro Free Trial ClickFunnels Free Trial Resources and Recommendations: Spreaker The Road Back to You Graham Cochrane I Propose A Story Nate Dodson Amy Porterfield Hustle and Flowchart Ep. 171 Mike Michalowicz Show Her Off BigSpy Jacques’ Courses: Piano in 21 Days David’s Courses: Wellness Program Expert

On today’s episode, I’m talking with Michael Walker from modern-musician.com. Michael’s story is awe-inspiring. From an almost dental student with musical dreams to a successful musician coach, Michael has turned one program into an incredible business. Join us as we discuss coaching vs. course, presenting a high ticket offer with confidence, and finding the right team. Hope you enjoy! “You have the map. If you keep coming back to it, you can get there. But you’ve got to keep going. You have to put one foot in front of the other one. Keep going.” -Michael Walker       In This Episode, We Talked About: (5:49) My current tech stack (11:03) Dr. K.’s new podcast (18:58) Introducing Michael Walker (21:33) Paradise Fears (23:50) Tour Hacking (26:38) The motivator (32:23) The idea (35:57) The next steps (45:10) Coaching vs. Course (47:50) Scaling the package (53:49) Program structure (58:08) Why not offer a course? (1:02:20) Presenting the high ticket offer (1:06:30) Finding the right team (1:16:43) Something cool Michael has been able to do because of his business (1:19:50) Final advice from Michael (1:23:49) Dr. K.’s takeaways (1:28:49) Thoughts on having a coaching program (1:33:50) Wrapping up That’s all for now, folks! See you on the next episode of The Online Course Show.   Links Offers and Tools: Bonjoro Free Trial ClickFunnels Free Trial Guest Links: Michael’s website Resources and Recommendations: Kinsta Wordpress BuddyBoss LearnDash WooCommerce PayPal Stripe CartFlows Elementor WP Fusion ActiveCampaign Automator WP Zapier Events Calendar GamiPress Affiliate WP Kajabi Wes McDowell Big Brothers Big Sisters Jonathan Mendonsa Jeff Walker Eban Pagan The 4-Hour Workweek Think and Grow Rich Profit First Rocket Fuel Tony Robbins Graham Cochrane Granola Face Skin Care I Propose A Story Jacques’ Courses: Piano in 21 Days David’s Courses:(0:59) Catching Up/ Platform Update Wellness Program Expert

In today’s episode, I’m chatting with Kevin and Jason from eCommerce Uncensored. Kevin and Jason have been working together for over 18 years now, so they know a thing or two about marketing. Join us for an awesome conversation around Facebook ads, knowing your customer, and the power of partnering up. “We worked at it. We failed a lot. We created our own course… it completely flopped. Spent a ton of money. But it was a huge learning experience. And that’s what everything that led up to this point has been.” - Kevin, eCommerce Uncensored In This Episode, We Talked About: (0:55) Catching up with Dr. K (6:00) Platform updates and migration (9:30) What’s my retail therapy? (11:50) Introducing the guys from Ecommerce Uncensored (13:35) Journal of Wildlife Photography (19:50) The one thing that’s most important (22:27) Giveaways and the legalities (33:00) Where’d you start? (35:00) Running Facebook ads and ROI (48:15) The power of partnering up (55:45) Why did Kevin and Jason's course flop?! (1:02:12) The buying decision discussion (1:04:10) The benefit of Facebook groups (1:08:45) Apple updates and Facebook (1:50:50) Parting words (1:18:27) Dr. K’s takeaways (1:21:40) A giveaway idea (1:35:38) Wrapping up That’s all for now, folks! See you on the next episode of The Online Course Show.   Links Offers and Tools: Bonjoro Free Trial ClickFunnels Free Trial Guest Links: Ecommerce Uncensored Journal of Wildlife Photography Resources and Recommendations: Jacques’ Episode with Ecommerce Uncensored Alesis Recital Keyboard Alesis Review Paul Bright Design Agency BuddyBoss LearnDash Post-its Whiteboard Finance Russell Brunson WooCommerce Abbey Ashley’s Episode Dave Ramsey News Feed Eradicator Facebook Pixl Nate Dodson’s Microgreens Course Jacques’ Courses: Piano in 21 Days David’s Courses: Wellness Program Expert

On today’s episode, I’m chatting with online course creator and fellow podcaster Lauren Wrighton. Lauren is an excellent example of doing one thing and doing it well. Her simple approach to her niche, her funnel, and her course make for a super-streamlined process. Sit back, relax, and enjoy! “Talk to the real people. Listen to what they're actually saying. Listen to the words that they’re using. Because when you use their words back at them, they’re like, ‘He or she gets me. They’re listening to what my real concerns are.'” - Lauren Wrighton In This Episode, We Talked About: (1:10) Val’s piano progress (5:18) An update on our current and future projects (6:24) Dr. K’s crazy Lyme Disease story (13:00) Introducing Lauren Wrighton (14:20) Who does Lauren help? (16:02) So, what is a Podcast Manager and what do they do? (19:53) Audio editing software (22:58) How do people enter Lauren’s world? (24:45) Lauren’s webinar (29:20) The goal of the funnel (32:50) Marketing after the deadline (35:35) Who did Lauren learn from? (37:03) So, what’s inside the course? (39:00) How the course came to be (42:30) Lauren shares a cool impact story (44:04) Overcoming roadblocks (45:02) The day-to-day (48:47) What would Lauren do differently? (49:45) Lauren’s advice (51:55) Dr. K’s takeaways and BTBD (Break The Bachelor's Degree) (54:45 ) Who should have a podcast? (1:00:00) How we get guests for The Online Course Show (1:05:15) Dr. K. finds a great opportunity for a prank (1:08:50) Overcoming the fear of overwhelming your customer’s inbox (1:16:56) Wrapping Up That’s all for now, folks! See you on the next episode of The Online Course Show.   Links Offers and Tools: Bonjoro Free Trial ClickFunnels Free Trial Guest Links: Lauren’s Course Lauren’s Website Lauren’s Podcast Resources and Recommendations: Patient Zero Podcast David’s Lyme Disease Video Parrot Padcaster Audacity Audition Descript Abbey Ashley’s Episode Gina Horkey’s Episode ConvertKit Deadline Funnel Haley Burkhead Teachable Jonathan Mendonsa’s Talent Stacker Lindsay Marsh’s Graphic Design Course Graham Cochrane Podcast Jacques’ Courses: Piano in 21 Days David’s Courses: Wellness Program Expert

In today’s episode, I’m talking with Shayna Oliveira, podcaster and creator of EspressoEnglish.net. Shayna has created a thriving online course business teaching others English on their own schedule. We dive into how the business was born, the pandemic’s effect on her business, and asking the question, “How reversible is this?” Enjoy! “Take action. The best way to learn is to implement and then see what works or doesn’t work for your niche or your audience. It’s great to learn strategies from mentors and role models, but it's only by putting them into practice that you’re going to see are they going to work for you... Treat it like an experiment.” -Shayna Oliveira In This Episode, We Talked About: (0:42) Dr. K.’s Date Day and Val’s latest course purchase (1:36) My physical packs for Piano In 21 Days (6:50) My first student on the new platform (10:20) Learning with the Bootcamp Ride-Along (12:25) What’s next? (14:30) What about the Facebook group? (16:04) David’s Dumb and Dumber video tip (19:19) Introducing Shayna (22:29) Doing it the hard way (23:38) The end game and starting a business (25:55) A false start and a real start (30:08) An idea from a podcast and a college (34:55) How does Shayna help (38:43) Course vs. Tutor (41:07) A decision against community (43:20) How reversible is this? (48:06) Shayna’s podcast (50:52) Knowing when to take the business full-time (54:00) The Pandemic Effect (57:48) Shayna’s software stack (1:03:27) Experimenting with Ads (1:08:00) Shayna’s day-to-day (1:10:05) Staying consistent (1:14:40) Podcast passion project (1:18:15) Shayna’s advice (1:20:08) David’s Takeaways (1:30:27) David, the expert on his own opinion (1:33:35) Cryptocurrency tangent (1:40:19) Facebook ad strategy (1:43:00) Wrapping up That’s all for now, folks! See you on the next episode of The Online Course Show. Links Offers and Tools: Bonjoro Free Trial ClickFunnels Free Trial Guest Links: Shayna’s Course Shayna’s Podcast Shayna’s Youtube channel Resources and Recommendations: ActiveCampaign Tropical MBA Podcast MemberMouse WP Fusion LearnDash BuddyBoss Zapier Show Her Off WordPress Jacques’ Courses: Piano in 21 Days David’s Courses: Wellness Program Expert

Today, I’m sitting down to chat with the guys from Hustle and Flowchart. Matt Wolfe and Joe Fier have been working together in different capacities since 2007. Matt and Joe share their thoughts on Clubhouse, learning from failures, using your superpowers to monetize an audience, and having a successful partnership. Lots of great takeaways from these guys, so enjoy! “Here's what I realized…  the good ideas and the good conversations, they don't stop. There’s always going to be one going on.” - Matt Wolfe In This Episode, We Talked About: (0:45) An update on my new course and platform launch (3:57) Will Dr. K’s wife finally be joining my course? (6:57) Introducing today’s guests and how I linked up with them (8:20) Welcoming Matt and Joe (10:32) What are Matt and Joe most proud of? (16:22) Money vs. impact (19:38) How Matt and Joe ended up working together (24:30) Being comfortable and losing the filters (29:55) The two-headed dragon (31:46) A brief beer detour (34:04) The key to a successful partnership (37:15) Tapping into your superpowers (41:50) The simplicity of growing an audience (44:29) Monetization options (47:15) Matt and Joe’s membership (51:06) So... where’s the course? (1:00:04) Clubhouse and Tyrese Gibson (1:09:48) Matt and Joe’s favorite tools for business (1:17:00) Dream 100 (1:23:05) Where to find Matt and Joe (1:26:21) David’s thoughts and takeaways (1:32:09) Should I share my first video? (1:35:20) Bartering and the roof story (1:38:50) David’s Clubhouse animosity and an alternative platform (1:43:30) Am I leaving ClickFunnels? (1:45:41) David and I discuss our Dream 100 (1:49:19) Wrapping up That’s all for now, folks! See you on the next episode of The Online Course Show.   Links Offers and Tools: Bonjoro Free Trial ClickFunnels Free Trial   Guest Links: Hustle and Flowchart Podcast PodHacker (*course coming soon!) Find Joe on all platforms @joefier Find Matt on Clubhouse @mattwolfe and all other platforms @mattrwolfe   Resources and Recommendations: Deadline Funnel Nate Dodson Austin Netzley From 6 to 7 Figures The 4-Hour Workweek Rich Dad Poor Dad Tony Robbins Frank Kern Russell Brunson Ryan Dice DISC Assessment Kolbe Assessment Dan Norris Clubhouse News Feed Eradicator Loom Sparktoro Moz DropFunnels ThriveCart MembersPRO ActiveCampaign ConvertBox LearnDash BuddyBoss Headliner Graham Cochran ChooseFI Mark Kaiser Stereo Zapier Stripe Darknet Diaries Mooview Lime Link Jim Collins Gary Vaynerchuk Dream 100   Jacques’ Courses: Piano in 21 Days   David’s Courses: Wellness Program Expert

Today, I’m talking with former Google project manager turned "Art Scientist" weaver, Tien Chiu. When she fell in love with weaving over ten years ago, she never imagined it would become her career. Tien shares about turning her passion into a successful online course, the benefit of making mistakes, and how her wedding dress landed in a museum. Hope you enjoy! “...I know if it's my dream course, it's probably a lot of other people's dream course.” - Jessica Rose In This Episode, We Talked About: (1:17) Candy bowl catch-up (4:33) Paying it forward and the power of teaching others (7:37) Tools I’m enjoying (13:18) What’s causing the increase in The Online Course Community Facebook group? (16:20) Let’s talk about weaving (19:10) What and who does Tien teach? (28:20) Success in online courses (29:39) Free vs. paid classes (33:13) Live launching (36:58) Moving students from free to paid classes (39:13) Motivating students in free courses (40:32) Why live? (43:52) What would Tien do differently? (45:50) Making the move from tech to weaving (50:00) What if it didn’t work out? (52:25) Educating people on a problem they didn’t know they had (55:58) Tien’s advice on making mistakes (56:58) Her wedding dress and how it ended up in a museum (59:35) What does being a successful course creator mean to Tien? (1:01:55) More advice for course creators (1:04:08) Where to find Tien (1:04:28) David’s thoughts (1:06:06) Momentum and getting the party started (1:08:30) David, the Doner Kebab King of America (1:10:11) Buying email blasts/ads for your niche (1:15:02) David and I share our engagement stories (1:23:05) Branding yourself and David’s new title for me (1:25:21) Wrapping up That’s all for now, folks! See you on the next episode of The Online Course Show.   Links Offers and Tools: Bonjoro Free Trial ClickFunnels Free Trial Guest Links: Tien Chiu’s Warp and Weave Tien Chui’s website Resources and Recommendations: News Feed Eradicator BuddyBoss YouTube Freedom Auphonic My Interview with Success With Soul My Interview with E-Commerce Uncensored Thinkific Zoom Seth Godin The 4-Hour Workweek Traffic Secrets Jacques’ Courses: Piano in 21 Days David’s Courses: Wellness Program Expert

Today, I am sitting down with online jewelry course creator Jessica Rose. Jessica has been teaching jewelry-making for over ten years through physical and online courses. Now fully online, Jessica shares her techniques for launching strong, planning and strategizing for the year, and how to sell and serve more to your existing customers. Enjoy! “...I know if it's my dream course, it's probably a lot of other people's dream course.” - Jessica Rose In This Episode, We Talked About: (0:43) Thoughts on our intro (5:48) Recording updates (8:56) Update on David’s financial question (13:08) Introducing Jessica Rose (14:08) Who does Jessica help and how? (16:16) How it started (17:56) Covid and the pivot (23:33) Transitioning the team (24:52) Jessica’s secret to launching (27:25) Setting a goal and doubling it (35:01) Course vs. membership, or both? (39:05) What lights Jessica up the most? (40:45) What does her day-to-day look like? (43:34) Finding and keeping good staff (47:07) A first taste of success (51:52) Using YouTube to build community (54:51) Jessica’s top traffic sources (58:11) Trying the 9-5 (59:56) Using Instagram and TikTok (1:01:35) Jessica’s strategy and planning technique (1:07:16) Where to find Jessica (1:08:18) Welcome back/ David’s thoughts (1:09:41) Mindset techniques (1:11:54) The importance of building a loyal audience (1:16:16) Repurposing content and pondering TikTok (1:19:43) Wrapping up That’s all for now, folks! See you on the next episode of The Online Course Show.   Links Offers and Tools: Bonjoro Free Trial ClickFunnels Free Trial   Guest Links: Jessica’s website Jeweller’s Academy Instagram   Resources and Recommendations: Hardcore History Piano Tone Nate Dodson’s Microgreens Course Amy Porterfield’s Podcast Tony Robbins Jay Shetty Elise Darma TikTok Youtube Episode 61 Episode 167 Episode 168   Jacques’ Courses: Piano in 21 Days   David’s Courses: Wellness Program Expert