The Online Course Show

I've been running a big experiment with my online course on whether the SCARCITY in my funnel should be the AVAILABILITY of the course (it goes away completely!) or a DISCOUNT (and you can buy the course at full price any time). THE RESULTS ARE IN! Which do you think is the winner?

Is Jacques rethinking what course platform he chose last year? In this episode listen to what Jacques is thinking lately and some updated thoughts on the Kajabi platform.

In this episode I go over: My house/office situation Our YouTube process A recap of Relaunch Magic Split Testing My new pricing model for Piano In 21 Days A big goof I made last month in my business  

In this episode I share with you an awesome 3 step process to achieve amazing website speed: 1 - NitroPack (https://oc.show/nitro)2 - Cloudflare Advanced WordPress optimization3 - Perfmatters plugin (https://perfmatters.io)

On today’s episode, I have the pleasure of talking with Salome Schillack. Salome is a Facebook Ads wizard and she is dropping knowledge that will help you dial in your Facebook Ads game for as little as $5 a day. We discuss the types of ads, creating a custom audience, lead magnets, and having our names butchered. Be sure to stay tuned until the end of the episode for an update on The Online Course Show. Hope you enjoy! “Even when you didn’t fail, think you’ve failed, then you should just do it again.” - Salome Schillack In This Episode, We Talked About: (1:25) Catching up (3:30) Is Dr. K.’s podcast already expanding? (8:30) Let’s talk Enneagram (20:14) Dr. K.’s school story (24:00) Who’s what Enneagram type on the team? (25:45) Introducing Salome Schillack (27:30) What does Salome do differently? (30:11) Optimization ad options for Facebook (36:05) Custom Audiences (42:20) The goal of getting off social media (45:00) Who is a good fit for Salome’s agency or courses (53:50) Lead Magnets (56:30) The gap between the client and the Facebook Ads Manager (1:00:16) Salome’s background (1:07:05) A tangent on butchered names (1:10:40) Salome’s advice on where to start (1:13:50) Where to find Salome (1:15:05) Dr. K.’s takeaways (1:22:00) Changes for the podcast That’s all for now, folks! See you on the next episode of The Online Course Show. Links Offers and Tools: Bonjoro Free Trial ClickFunnels Free Trial Resources and Recommendations: Spreaker The Road Back to You Graham Cochrane I Propose A Story Nate Dodson Amy Porterfield Hustle and Flowchart Ep. 171 Mike Michalowicz Show Her Off BigSpy Jacques’ Courses: Piano in 21 Days David’s Courses: Wellness Program Expert

On today’s episode, I’m talking with Michael Walker from modern-musician.com. Michael’s story is awe-inspiring. From an almost dental student with musical dreams to a successful musician coach, Michael has turned one program into an incredible business. Join us as we discuss coaching vs. course, presenting a high ticket offer with confidence, and finding the right team. Hope you enjoy! “You have the map. If you keep coming back to it, you can get there. But you’ve got to keep going. You have to put one foot in front of the other one. Keep going.” -Michael Walker       In This Episode, We Talked About: (5:49) My current tech stack (11:03) Dr. K.’s new podcast (18:58) Introducing Michael Walker (21:33) Paradise Fears (23:50) Tour Hacking (26:38) The motivator (32:23) The idea (35:57) The next steps (45:10) Coaching vs. Course (47:50) Scaling the package (53:49) Program structure (58:08) Why not offer a course? (1:02:20) Presenting the high ticket offer (1:06:30) Finding the right team (1:16:43) Something cool Michael has been able to do because of his business (1:19:50) Final advice from Michael (1:23:49) Dr. K.’s takeaways (1:28:49) Thoughts on having a coaching program (1:33:50) Wrapping up That’s all for now, folks! See you on the next episode of The Online Course Show.   Links Offers and Tools: Bonjoro Free Trial ClickFunnels Free Trial Guest Links: Michael’s website Resources and Recommendations: Kinsta Wordpress BuddyBoss LearnDash WooCommerce PayPal Stripe CartFlows Elementor WP Fusion ActiveCampaign Automator WP Zapier Events Calendar GamiPress Affiliate WP Kajabi Wes McDowell Big Brothers Big Sisters Jonathan Mendonsa Jeff Walker Eban Pagan The 4-Hour Workweek Think and Grow Rich Profit First Rocket Fuel Tony Robbins Graham Cochrane Granola Face Skin Care I Propose A Story Jacques’ Courses: Piano in 21 Days David’s Courses:(0:59) Catching Up/ Platform Update Wellness Program Expert

In today’s episode, I’m chatting with Kevin and Jason from eCommerce Uncensored. Kevin and Jason have been working together for over 18 years now, so they know a thing or two about marketing. Join us for an awesome conversation around Facebook ads, knowing your customer, and the power of partnering up. “We worked at it. We failed a lot. We created our own course… it completely flopped. Spent a ton of money. But it was a huge learning experience. And that’s what everything that led up to this point has been.” - Kevin, eCommerce Uncensored In This Episode, We Talked About: (0:55) Catching up with Dr. K (6:00) Platform updates and migration (9:30) What’s my retail therapy? (11:50) Introducing the guys from Ecommerce Uncensored (13:35) Journal of Wildlife Photography (19:50) The one thing that’s most important (22:27) Giveaways and the legalities (33:00) Where’d you start? (35:00) Running Facebook ads and ROI (48:15) The power of partnering up (55:45) Why did Kevin and Jason's course flop?! (1:02:12) The buying decision discussion (1:04:10) The benefit of Facebook groups (1:08:45) Apple updates and Facebook (1:50:50) Parting words (1:18:27) Dr. K’s takeaways (1:21:40) A giveaway idea (1:35:38) Wrapping up That’s all for now, folks! See you on the next episode of The Online Course Show.   Links Offers and Tools: Bonjoro Free Trial ClickFunnels Free Trial Guest Links: Ecommerce Uncensored Journal of Wildlife Photography Resources and Recommendations: Jacques’ Episode with Ecommerce Uncensored Alesis Recital Keyboard Alesis Review Paul Bright Design Agency BuddyBoss LearnDash Post-its Whiteboard Finance Russell Brunson WooCommerce Abbey Ashley’s Episode Dave Ramsey News Feed Eradicator Facebook Pixl Nate Dodson’s Microgreens Course Jacques’ Courses: Piano in 21 Days David’s Courses: Wellness Program Expert

On today’s episode, I’m chatting with online course creator and fellow podcaster Lauren Wrighton. Lauren is an excellent example of doing one thing and doing it well. Her simple approach to her niche, her funnel, and her course make for a super-streamlined process. Sit back, relax, and enjoy! “Talk to the real people. Listen to what they're actually saying. Listen to the words that they’re using. Because when you use their words back at them, they’re like, ‘He or she gets me. They’re listening to what my real concerns are.'” - Lauren Wrighton In This Episode, We Talked About: (1:10) Val’s piano progress (5:18) An update on our current and future projects (6:24) Dr. K’s crazy Lyme Disease story (13:00) Introducing Lauren Wrighton (14:20) Who does Lauren help? (16:02) So, what is a Podcast Manager and what do they do? (19:53) Audio editing software (22:58) How do people enter Lauren’s world? (24:45) Lauren’s webinar (29:20) The goal of the funnel (32:50) Marketing after the deadline (35:35) Who did Lauren learn from? (37:03) So, what’s inside the course? (39:00) How the course came to be (42:30) Lauren shares a cool impact story (44:04) Overcoming roadblocks (45:02) The day-to-day (48:47) What would Lauren do differently? (49:45) Lauren’s advice (51:55) Dr. K’s takeaways and BTBD (Break The Bachelor's Degree) (54:45 ) Who should have a podcast? (1:00:00) How we get guests for The Online Course Show (1:05:15) Dr. K. finds a great opportunity for a prank (1:08:50) Overcoming the fear of overwhelming your customer’s inbox (1:16:56) Wrapping Up That’s all for now, folks! See you on the next episode of The Online Course Show.   Links Offers and Tools: Bonjoro Free Trial ClickFunnels Free Trial Guest Links: Lauren’s Course Lauren’s Website Lauren’s Podcast Resources and Recommendations: Patient Zero Podcast David’s Lyme Disease Video Parrot Padcaster Audacity Audition Descript Abbey Ashley’s Episode Gina Horkey’s Episode ConvertKit Deadline Funnel Haley Burkhead Teachable Jonathan Mendonsa’s Talent Stacker Lindsay Marsh’s Graphic Design Course Graham Cochrane Podcast Jacques’ Courses: Piano in 21 Days David’s Courses: Wellness Program Expert

In today’s episode, I’m talking with Shayna Oliveira, podcaster and creator of EspressoEnglish.net. Shayna has created a thriving online course business teaching others English on their own schedule. We dive into how the business was born, the pandemic’s effect on her business, and asking the question, “How reversible is this?” Enjoy! “Take action. The best way to learn is to implement and then see what works or doesn’t work for your niche or your audience. It’s great to learn strategies from mentors and role models, but it's only by putting them into practice that you’re going to see are they going to work for you... Treat it like an experiment.” -Shayna Oliveira In This Episode, We Talked About: (0:42) Dr. K.’s Date Day and Val’s latest course purchase (1:36) My physical packs for Piano In 21 Days (6:50) My first student on the new platform (10:20) Learning with the Bootcamp Ride-Along (12:25) What’s next? (14:30) What about the Facebook group? (16:04) David’s Dumb and Dumber video tip (19:19) Introducing Shayna (22:29) Doing it the hard way (23:38) The end game and starting a business (25:55) A false start and a real start (30:08) An idea from a podcast and a college (34:55) How does Shayna help (38:43) Course vs. Tutor (41:07) A decision against community (43:20) How reversible is this? (48:06) Shayna’s podcast (50:52) Knowing when to take the business full-time (54:00) The Pandemic Effect (57:48) Shayna’s software stack (1:03:27) Experimenting with Ads (1:08:00) Shayna’s day-to-day (1:10:05) Staying consistent (1:14:40) Podcast passion project (1:18:15) Shayna’s advice (1:20:08) David’s Takeaways (1:30:27) David, the expert on his own opinion (1:33:35) Cryptocurrency tangent (1:40:19) Facebook ad strategy (1:43:00) Wrapping up That’s all for now, folks! See you on the next episode of The Online Course Show. Links Offers and Tools: Bonjoro Free Trial ClickFunnels Free Trial Guest Links: Shayna’s Course Shayna’s Podcast Shayna’s Youtube channel Resources and Recommendations: ActiveCampaign Tropical MBA Podcast MemberMouse WP Fusion LearnDash BuddyBoss Zapier Show Her Off WordPress Jacques’ Courses: Piano in 21 Days David’s Courses: Wellness Program Expert

Today, I’m sitting down to chat with the guys from Hustle and Flowchart. Matt Wolfe and Joe Fier have been working together in different capacities since 2007. Matt and Joe share their thoughts on Clubhouse, learning from failures, using your superpowers to monetize an audience, and having a successful partnership. Lots of great takeaways from these guys, so enjoy! “Here's what I realized…  the good ideas and the good conversations, they don't stop. There’s always going to be one going on.” - Matt Wolfe In This Episode, We Talked About: (0:45) An update on my new course and platform launch (3:57) Will Dr. K’s wife finally be joining my course? (6:57) Introducing today’s guests and how I linked up with them (8:20) Welcoming Matt and Joe (10:32) What are Matt and Joe most proud of? (16:22) Money vs. impact (19:38) How Matt and Joe ended up working together (24:30) Being comfortable and losing the filters (29:55) The two-headed dragon (31:46) A brief beer detour (34:04) The key to a successful partnership (37:15) Tapping into your superpowers (41:50) The simplicity of growing an audience (44:29) Monetization options (47:15) Matt and Joe’s membership (51:06) So... where’s the course? (1:00:04) Clubhouse and Tyrese Gibson (1:09:48) Matt and Joe’s favorite tools for business (1:17:00) Dream 100 (1:23:05) Where to find Matt and Joe (1:26:21) David’s thoughts and takeaways (1:32:09) Should I share my first video? (1:35:20) Bartering and the roof story (1:38:50) David’s Clubhouse animosity and an alternative platform (1:43:30) Am I leaving ClickFunnels? (1:45:41) David and I discuss our Dream 100 (1:49:19) Wrapping up That’s all for now, folks! See you on the next episode of The Online Course Show.   Links Offers and Tools: Bonjoro Free Trial ClickFunnels Free Trial   Guest Links: Hustle and Flowchart Podcast PodHacker (*course coming soon!) Find Joe on all platforms @joefier Find Matt on Clubhouse @mattwolfe and all other platforms @mattrwolfe   Resources and Recommendations: Deadline Funnel Nate Dodson Austin Netzley From 6 to 7 Figures The 4-Hour Workweek Rich Dad Poor Dad Tony Robbins Frank Kern Russell Brunson Ryan Dice DISC Assessment Kolbe Assessment Dan Norris Clubhouse News Feed Eradicator Loom Sparktoro Moz DropFunnels ThriveCart MembersPRO ActiveCampaign ConvertBox LearnDash BuddyBoss Headliner Graham Cochran ChooseFI Mark Kaiser Stereo Zapier Stripe Darknet Diaries Mooview Lime Link Jim Collins Gary Vaynerchuk Dream 100   Jacques’ Courses: Piano in 21 Days   David’s Courses: Wellness Program Expert