The Online Course Show

Graham Cochrane of https://www.recordingrevolution.com/ and https://grahamcochrane.com join us today to talk about:- His new book "How to Get Paid for What You Know"- Audience building strategies for course creators - Courses vs. Memberships - Kajabi - When to launch your first product - And more!

Abbey Ashley of https://www.thevirtualsavvy.com/ https://hellosavvy.com/ joins us today to talk about: - Webinar vs. PDF for your optin freebie (or both) - Being the CEO in your business - Enneagram - The importance of hiring the right people - Simple funnels

Spencer's site: https://www.toddlersread.com/30 Day trial of Kajabi: https://oc.show/kajabi

I've been running a big experiment with my online course on whether the SCARCITY in my funnel should be the AVAILABILITY of the course (it goes away completely!) or a DISCOUNT (and you can buy the course at full price any time). THE RESULTS ARE IN! Which do you think is the winner?

Is Jacques rethinking what course platform he chose last year? In this episode listen to what Jacques is thinking lately and some updated thoughts on the Kajabi platform.

In this episode I go over: My house/office situation Our YouTube process A recap of Relaunch Magic Split Testing My new pricing model for Piano In 21 Days A big goof I made last month in my business  

In this episode I share with you an awesome 3 step process to achieve amazing website speed: 1 - NitroPack (https://oc.show/nitro)2 - Cloudflare Advanced WordPress optimization3 - Perfmatters plugin (https://perfmatters.io)

On today’s episode, I have the pleasure of talking with Salome Schillack. Salome is a Facebook Ads wizard and she is dropping knowledge that will help you dial in your Facebook Ads game for as little as $5 a day. We discuss the types of ads, creating a custom audience, lead magnets, and having our names butchered. Be sure to stay tuned until the end of the episode for an update on The Online Course Show. Hope you enjoy! “Even when you didn’t fail, think you’ve failed, then you should just do it again.” - Salome Schillack In This Episode, We Talked About: (1:25) Catching up (3:30) Is Dr. K.’s podcast already expanding? (8:30) Let’s talk Enneagram (20:14) Dr. K.’s school story (24:00) Who’s what Enneagram type on the team? (25:45) Introducing Salome Schillack (27:30) What does Salome do differently? (30:11) Optimization ad options for Facebook (36:05) Custom Audiences (42:20) The goal of getting off social media (45:00) Who is a good fit for Salome’s agency or courses (53:50) Lead Magnets (56:30) The gap between the client and the Facebook Ads Manager (1:00:16) Salome’s background (1:07:05) A tangent on butchered names (1:10:40) Salome’s advice on where to start (1:13:50) Where to find Salome (1:15:05) Dr. K.’s takeaways (1:22:00) Changes for the podcast That’s all for now, folks! See you on the next episode of The Online Course Show. Links Offers and Tools: Bonjoro Free Trial ClickFunnels Free Trial Resources and Recommendations: Spreaker The Road Back to You Graham Cochrane I Propose A Story Nate Dodson Amy Porterfield Hustle and Flowchart Ep. 171 Mike Michalowicz Show Her Off BigSpy Jacques’ Courses: Piano in 21 Days David’s Courses: Wellness Program Expert

On today’s episode, I’m talking with Michael Walker from modern-musician.com. Michael’s story is awe-inspiring. From an almost dental student with musical dreams to a successful musician coach, Michael has turned one program into an incredible business. Join us as we discuss coaching vs. course, presenting a high ticket offer with confidence, and finding the right team. Hope you enjoy! “You have the map. If you keep coming back to it, you can get there. But you’ve got to keep going. You have to put one foot in front of the other one. Keep going.” -Michael Walker       In This Episode, We Talked About: (5:49) My current tech stack (11:03) Dr. K.’s new podcast (18:58) Introducing Michael Walker (21:33) Paradise Fears (23:50) Tour Hacking (26:38) The motivator (32:23) The idea (35:57) The next steps (45:10) Coaching vs. Course (47:50) Scaling the package (53:49) Program structure (58:08) Why not offer a course? (1:02:20) Presenting the high ticket offer (1:06:30) Finding the right team (1:16:43) Something cool Michael has been able to do because of his business (1:19:50) Final advice from Michael (1:23:49) Dr. K.’s takeaways (1:28:49) Thoughts on having a coaching program (1:33:50) Wrapping up That’s all for now, folks! See you on the next episode of The Online Course Show.   Links Offers and Tools: Bonjoro Free Trial ClickFunnels Free Trial Guest Links: Michael’s website Resources and Recommendations: Kinsta Wordpress BuddyBoss LearnDash WooCommerce PayPal Stripe CartFlows Elementor WP Fusion ActiveCampaign Automator WP Zapier Events Calendar GamiPress Affiliate WP Kajabi Wes McDowell Big Brothers Big Sisters Jonathan Mendonsa Jeff Walker Eban Pagan The 4-Hour Workweek Think and Grow Rich Profit First Rocket Fuel Tony Robbins Graham Cochrane Granola Face Skin Care I Propose A Story Jacques’ Courses: Piano in 21 Days David’s Courses:(0:59) Catching Up/ Platform Update Wellness Program Expert

In today’s episode, I’m chatting with Kevin and Jason from eCommerce Uncensored. Kevin and Jason have been working together for over 18 years now, so they know a thing or two about marketing. Join us for an awesome conversation around Facebook ads, knowing your customer, and the power of partnering up. “We worked at it. We failed a lot. We created our own course… it completely flopped. Spent a ton of money. But it was a huge learning experience. And that’s what everything that led up to this point has been.” - Kevin, eCommerce Uncensored In This Episode, We Talked About: (0:55) Catching up with Dr. K (6:00) Platform updates and migration (9:30) What’s my retail therapy? (11:50) Introducing the guys from Ecommerce Uncensored (13:35) Journal of Wildlife Photography (19:50) The one thing that’s most important (22:27) Giveaways and the legalities (33:00) Where’d you start? (35:00) Running Facebook ads and ROI (48:15) The power of partnering up (55:45) Why did Kevin and Jason's course flop?! (1:02:12) The buying decision discussion (1:04:10) The benefit of Facebook groups (1:08:45) Apple updates and Facebook (1:50:50) Parting words (1:18:27) Dr. K’s takeaways (1:21:40) A giveaway idea (1:35:38) Wrapping up That’s all for now, folks! See you on the next episode of The Online Course Show.   Links Offers and Tools: Bonjoro Free Trial ClickFunnels Free Trial Guest Links: Ecommerce Uncensored Journal of Wildlife Photography Resources and Recommendations: Jacques’ Episode with Ecommerce Uncensored Alesis Recital Keyboard Alesis Review Paul Bright Design Agency BuddyBoss LearnDash Post-its Whiteboard Finance Russell Brunson WooCommerce Abbey Ashley’s Episode Dave Ramsey News Feed Eradicator Facebook Pixl Nate Dodson’s Microgreens Course Jacques’ Courses: Piano in 21 Days David’s Courses: Wellness Program Expert