The Online Course Show

174: Partnering with an Expert for Wild Online Course Success (featuring eCommerce Uncensored)

May 25, 2021

01:36:58

In today’s episode, I’m chatting with Kevin and Jason from eCommerce Uncensored. Kevin and Jason have been working together for over 18 years now, so they know a thing or two about marketing. Join us for an awesome conversation around Facebook ads, knowing your customer, and the power of partnering up.

“We worked at it. We failed a lot. We created our own course… it completely flopped. Spent a ton of money. But it was a huge learning experience. And that’s what everything that led up to this point has been.”

- Kevin, eCommerce Uncensored

In This Episode, We Talked About:

(0:55) Catching up with Dr. K

(6:00) Platform updates and migration
(9:30) What’s my retail therapy?
(11:50) Introducing the guys from Ecommerce Uncensored
(13:35) Journal of Wildlife Photography
(19:50) The one thing that’s most important
(22:27) Giveaways and the legalities
(33:00) Where’d you start?
(35:00) Running Facebook ads and ROI
(48:15) The power of partnering up
(55:45) Why did Kevin and Jason's course flop?!
(1:02:12) The buying decision discussion
(1:04:10) The benefit of Facebook groups
(1:08:45) Apple updates and Facebook
(1:50:50) Parting words
(1:18:27) Dr. K’s takeaways
(1:21:40) A giveaway idea
(1:35:38) Wrapping up
That’s all for now, folks! See you on the next episode of The Online Course Show.