Course creators should prioritize marketing, sales funnels, and compelling offers alongside course creation.
The Genesis Courses program provides step-by-step guidance and a supportive community for aspiring course creators to build profitable online course businesses.
Deep dives
Key Point 1: Building a Profitable Online Course Business in 2023
The podcast episode discusses the process for building a profitable online course business in 2023. The host shares his exact plan for efficiently starting two brand new online course businesses and maximizing the chances of success. He emphasizes the importance of understanding what works in 2023 and working on the right things in the right order.
Key Point 2: Why Most Course Creators Fail
The majority of course creators fail to make money because they focus solely on creating a course without considering other crucial components such as marketing, sales funnels, and compelling offers. The host shares his personal experience of initially failing to make sales with his online piano course because he neglected these important aspects. He highlights the need to incorporate marketing strategies, create a compelling offer, and obtain transformation-based testimonials.
Key Point 3: Introducing Genesis Courses
The host introduces a new beginner program called Genesis Courses, aimed at helping aspiring course creators go from idea to a profitable online course business. This program offers step-by-step guidance, coaching from the host, and a supportive community. It is designed for individuals who haven't started their course yet or are not making any sales. The host encourages listeners to consider joining Genesis Courses to get the necessary guidance and support for their online course business.
Key Point 4: The Path to Success
The podcast episode outlines the high-level path to success in the online course business. The host recommends focusing on mindset, nailing your niche by identifying the specific audience and desired outcomes, developing a unique selling proposition or secret sauce, audience building through content marketing, designing the course through a step-by-step process, creating a compelling offer with a focus on outcomes, and implementing effective sales strategies such as sales pages and webinars. The host emphasizes the importance of taking action and implementing these steps to achieve success.
