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194: If I Were Starting an Online Course Business in 2023, Here's Exactly What I Would Do (& Join Me While I Actually Do It This Year)

The Online Course Show

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Online Course Business Formula - The Secret Sauce

If you want to be really successful, people are going to come to you for the secret sauce and not for the chicken fingers. I'm finding it's actually easier to get started on those short form content platforms like TikTok. But keep in mind that the results of those platforms is actually more fleeting as well. On the contrary, you have something like a YouTube video called learn piano in four minutes. It's got I don't know about three million views now at this point. And its impact is still being seen today. People are still viewing that video today. That video alone is still responsible for like five figures a month in sales in my piano course because of that work that I put

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