Fitt Insider

Andrew Sugerman, CEO of Centr, discusses the company's integrated digital and physical strategy, including partnerships with Hyrox and Walmart. They also explore Chris Hemsworth's role in strategy development and the potential of mixed reality in health and wellness.

Tom Dowd, CEO of F45 Training, discusses the challenges faced by the company, his leadership philosophy, and plans for growth. Topics include financial struggles, restoring the corporate headquarters, executing basic strategies for success, introducing new workout programs, exploring concepts and expansions, and Mark Wahlberg's involvement.

Jonathan Neman, co-founder and CEO of Sweetgreen, discusses the strategy behind Sweetgreen's reinvention of fast food, leveraging branding to stand out and the role of automation and technology in their operations. They also delve into the challenges of creating a healthy fast food concept, building a cool lifestyle brand, prioritizing design and product in the industry, and the excitement over launching new protein plates and expanding the menu.

Cameron Falloon, founder of Body Fit Training, shares insights on their progressive approach to group fitness, the challenges of programming for a group environment, and their ambitious goals. They also discuss the acquisition partnership with Exponential Fitness and the role of technology and human coaching in the fitness industry.

James Williams, CEO of Mayweather Boxing + Fitness, talks about teaming with Floyd Mayweather and growing the boutique studio franchise. They discuss the keys to a successful celebrity partnership and share their vision for expanding with consumer products, VR workouts, and more.

Jeffrey Kaditz, Founder & CEO of Q Bio, discusses the company's clinical digital twin technology and his vision for creating a futuristic medical diagnostics system. He explores the feasibility of a fully automated physical exam, the future of comprehensive physical exams and personalized health forecasts, the future business model and delivery options of QBio, and the future of technology and prevention in healthcare.

Today, I'm joined by Jesse Itzler, serial entrepreneur, NYT bestselling author, and co-owner of the Atlanta Hawks. Jesse's success crosses industries, with past exits including Zico Coconut Water, Alphabet City Sports Records, and Marquis Jet. Now, he's leveraging his love of endurance sports to scale his two latest ventures, apparel line All Day Running Co. and event company 29029 — both highlighting physical challenge as a force for transformation. In this episode, Jesse discusses prioritizing health, forging community, and sharing his experiences with others. Plus, we discuss how his own values have evolved over time. In this episode, you'll learn: Jesse's reflections on founding, running, and selling five companies How a lifelong focus on health and wellness has kept him energized What motivated him to start his running and endurance event businesses Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Jesse's Website: https://jesseitzler.com/ Jesse's IG: https://www.instagram.com/jesseitzler/?hl=en All Day Run Co Website: https://www.alldayrunningco.com/ Running Man Festival: https://www.alldayrunningco.com/pages/runningman 29029 Website: https://29029everesting.com/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:15) Jesse's background as a serial entrepreneur (02:35) Being an entrepreneur and maintaining a healthy lifestyle (04:16) Achieving success without sacrificing health (08:22) Modern accessibility to health and wellness information (09:33) Identify what healthy habits work for you (11:40) Jesse's diverse set of experiences (17:23) Your unique experience is your expertise (19:16) Maintaining motivation after achieving success (20:54) Jesse's mission to build community and outdoor events (26:52) Community building (30:24) Jesse's hiring approach as his life progresses (34:09) Future road map (36:43) Conclusion

Today, I'm joined by Taylor Pemberton, co-founder & CEO of Superset, a turn-key operations platform for online health and fitness coaches. With experience working at companies like AirBnB and Spotify, Taylor's passionate about applying tech's lean product design ethos to the fitness industry. The Superset app automates client payments, contracts, onboarding, programming, and more for seamless end-to-end user experience. In this episode, we discuss how Taylor's background as an athlete and Big Tech designer informed his approach to building fitness-specific software tools. Plus, we discuss the company's growth strategy and path to product-market fit. In this episode, you'll learn: • Why being the first mover isn't always best • How Taylor turned his passions into a competitive business advantage • Superset's product-led growth strategy and decision to scale sustainably Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Superset Website: https://www.supersetapp.com/ Superset IG: https://www.instagram.com/supersetapp/?hl=en - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:15) Taylor's Background (03:23) Origin story of Superset (08:12) Taylor's learnings from product designing in Big Tech (11:22) Aligning the company mission with customer goals (14:19) Types of tools Superset provides health and fitness coaches (19:16) Less is more design philosophy (20:48) Platform-first approach (23:31) Scaling sustainably and not being the first mover (27:11) Ideal customer profile (31:13) Growth strategy and future roadmap (35:41) Conclusion

Today, I'm joined by Paris Wallace, founder & president of the National Cycling League (NCL), a co-ed professional league revolutionizing cycling's US presence. Under Wallace's leadership, the NCL is leveraging technology, diversity, and community to cultivate a fandom of the future. This year, it kicked off its inaugural season with noteworthy backing from NBA player Kevin Durant, NFL player Jalen Ramsey, and DraftKings CEO Jason Robins, among others. In this episode, we discuss the NCL's gender-equal approach, its strategies for engaging recreational cyclists in the metaverse, and plans to grow the sport in the US. In this episode, you'll learn: • The four key pillars for launching a successful sports league • How Paris is applying his learnings as a 2x-exited healthtech entrepreneur • The NCL's roadmap for building a diverse, values-oriented professional league Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider NCL's website: https://nclracing.com NCL's IG: https://www.instagram.com/nclracing - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (01:44) Paris' and the NCL's background (03:32) Identifying the opportunity to create a cycling league (06:34) NCL's 4 pillars of fandom (09:17) The rise of niche sports (13:07) Incorporating the metaverse into NCL (14:08) Making competitive cycling a feasible career (16:23) NCL race format and locations (21:05) The leagues business model (23:26) Founding a league with diversity, equality, and strong values (29:58) Improving access to cycling (33:40) Current track record and future roadmap (35:55) Conclusion

Today I'm joined by Shizu Okusa, founder and CEO of Apothékary, a supplements company rooted in East-meets-West wisdom. After exiting her first business in 2019, Shizu set out to disrupt synthetic supplements by launching a platform that makes plant-medicine fun and accessible. Combining ancient ritual and modern science, Apothékary's adaptogenic blends trade chemical ingredients for clean herbal alternatives. In this episode, we discuss Apothékary's East-meets-West ethos. Plus, we talk about bootstrapping growth, expanding into offline experiences, and developing science-backed supplements. In this episode, you'll learn: • What Shizu's learned being a repeat wellness entrepreneur • How Apothékary grew to $25M ARR sans venture funding • Apothékary's philosophy and process for product development Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Apothékary's website: https://www.apothekary.co/ Apothékary's IG: https://www.instagram.com/apothekaryco/ Shizu's email: shizu@apothekary.co - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (01:34) Shizu's Background (04:20) Learnings as a 2nd time founder (07:37) Differentiation in a competitive industry (11:08) Apothékary's growth and capital strategy (15:46) Journey from $0 to $25MM ARR (18:49) Current product offerings (20:50) Apothékary's retail business (24:12) How consumers discover wellness products (26:40) Realizations from Shizu's 7 day Vipassana Meditation Retreat (30:04) Expanding into offline wellness experiences (34:14) Working with investors that trust your vision (36:56) Product development and clinical trials (40:38) Conclusion