213. Andrew Sugerman, CEO of Centr

Nov 21, 2023

Andrew Sugerman, CEO of Centr, discusses the company's integrated digital and physical strategy, including partnerships with Hyrox and Walmart. They also explore Chris Hemsworth's role in strategy development and the potential of mixed reality in health and wellness.

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Introduction

00:00 • 4min

Bringing Two Companies Together

04:06 • 15min

The Role of PR Partners, Buy-In, and Motivation in the Fitness Industry

19:33 • 5min

Allocation of Resources and Future Technology

24:40 • 12min

Engaging with the Community and Upcoming Product Launches

36:41 • 4min

Today, I’m joined by Andrew Sugerman, CEO of Centr, a global fitness brand pairing personalized digital content with state-of-the-art gym equipment.

Founded by Chris Hemsworth, Centr’s omnichannel ecosystem offers custom workouts, meal plans, mindfulness programs, and more. Leveraging his experience leading content and partnerships at Disney, Andrew has scaled the brand to new heights, inking deals with big box retailers like Hyrox and Walmart.

In this episode, we break down the company’s integrated digital and physical strategy. Plus we talk working with Chris Hemsworth and expanding into IRL experiences.

In this episode, you’ll learn:

• Merging Centr and Inspire Fitness • Why Centr is partnering with Hyrox and Walmart • Chris Hemsworth’s role in strategy development and day to day • Andrew’s thoughts on the potential of mixed reality in health and wellness

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Centr’s Website: https://centr.com/ Centr’s IG: https://www.instagram.com/CentrFit/ Chris Hemsworth’s IG: https://www.instagram.com/p/Cxblo28LBRw/ Find Centr fitness equipment at your local Walmart and other retailers!

The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor

Chapters: (00:00) Introduction (01:39) Andrew’s background (03:23) Integration of digital content with physical equipment (05:05) Centr and Inspire Fitness joining forces (08:46) New partnerships with Hyrox and Walmart (12:56) Expanding retail reach (15:12) Chris Hemsworth's involvement in the business (21:57) 4 M’s of content that Centr focuses on (23:26) Deepening personalized content (27:19) Opportunities for Mixed Reality (33:06) The partnership with Hyrox and comparison to CrossFit (35:02) Making holistic health accessible for all and growth opportunities (37:06) Physical events and community engagement (38:29) Conclusion