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Fitt Insider

213. Andrew Sugerman, CEO of Centr

Nov 21, 2023
Andrew Sugerman, CEO of Centr, discusses the company's integrated digital and physical strategy, including partnerships with Hyrox and Walmart. They also explore Chris Hemsworth's role in strategy development and the potential of mixed reality in health and wellness.
40:57

Episode guests

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Quick takeaways

  • Centr aims to integrate digital content with physical equipment to provide a comprehensive wellness experience, partnering with Chris Hemsworth to promote holistic health.
  • Centr's merger with Inspire Fitness allows them to leverage manufacturing and retail strengths while incorporating content creation capabilities and Chris Hemsworth's brand trust.

Deep dives

Teaming with Chris Hemsworth to promote holistic health

In this podcast episode, Andrew Schugerman, CEO of Center, discusses their partnership with Chris Hemsworth to promote holistic health. The company aims to integrate digital content with physical equipment to provide a comprehensive wellness experience. They also highlight their new partnerships with High Rocks and Walmart, as well as their focus on opportunities and events, mixed reality, and studios.

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