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209. James Williams, CEO of Mayweather Boxing + Fitness
Oct 24, 2023
James Williams, CEO of Mayweather Boxing + Fitness, talks about teaming with Floyd Mayweather and growing the boutique studio franchise. They discuss the keys to a successful celebrity partnership and share their vision for expanding with consumer products, VR workouts, and more.
38:11
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Quick takeaways
- Authenticity and passion are key in building a successful celebrity-backed business, with Floyd Mayweather's transition from athlete to business mogul as an example.
- Mayweather Boxing and Fitness has achieved significant growth, with 75 global locations, and aims to expand further by launching new business units and expanding internationally.
Deep dives
Building an Authentic Celebrity Backed Business
In this podcast episode, James Williams, CEO of Mayweather Boxing and Fitness, discusses the concept of building a truly authentic back-to-fronted business with a celebrity. He highlights the importance of authenticity and passion for the business by the celebrity, using Floyd Mayweather's example. The focus is on Mayweather's transition from being a top-tier iconic athlete to becoming a global business mogul. Williams emphasizes the need for alignment between the celebrity's interests and the business concept, stressing that consumers can detect inauthenticity. He also shares the journey of Mayweather Boxing and Fitness, from one studio to over 75 global locations, and discusses plans for expanding the brand, launching nutritional supplements, consumer products, and VR workouts.
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