James Williams of Cofebe.com joined me on Ditching Hourly to give what amounted to a masterclass on how to avoid failure and delight clients as a fractional CTO.“The chance of failure increases proportionally with you accepting what the client tells you what to do.”“If you accept 100% of your client’s suggestions and three months from they can’t launch or it fails, guess whose fault that is.”“If you keep the narrative on the goal, you can avoid debates about scope.”“I lead with questions from the back.”“I ask a trillion questions upfront to disqualify prospects before considering pricing.”“I’d rather take the advisory part and use the client’s dev team whenever possible.““I’d rather use their team than mine.””We don’t even do scope of work.““It’s not about the hours. It’s about the outcomes.”“To guide the engineers, I write paragraphs on how the client should feel at every demo and what the qualitative goal should be.““My goal is always to get smaller, not bigger.”James’ LinksWebsite: https://www.cofebe.com/Courses: https://courses.cofebe.com/LinkedIn: https://www.linkedin.com/in/jdubyou/Substack: https://jdubyou.substack.com/ ----What if your ideal buyers looked forward to getting an email from you. every. single. day?That’d be pretty sweet, right? But how would you get started...Email365 will show you the way.Sign up to get notified about the next session before "life happens" and you forget:KEEP ME IN THE LOOP »I hope to see you in the next session of Email365!

Threat hunting is discussed as the R&D of detection engineering by guest James Williams. Topics include structured and iterative processes, turning findings into actionable alerts, collaboration in threat hunting teams, and exploring threat hunting skills and vulnerability discovery.

James Williams, CEO of Mayweather Boxing + Fitness, talks about teaming with Floyd Mayweather and growing the boutique studio franchise. They discuss the keys to a successful celebrity partnership and share their vision for expanding with consumer products, VR workouts, and more.