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209. James Williams, CEO of Mayweather Boxing + Fitness

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The Evolution of Celebrity and Athlete Partnerships in the Fitness Industry

This chapter explores the development of partnerships between celebrities and athletes in the fitness sector. It delves into the creation of Mayweather Boxing + Fitness, a franchise that aligns with Floyd Mayweather's personal brand and passion for boxing and fitness. The chapter discusses the success, challenges, and lessons learned from working with a celebrity in the fitness business.

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