Fitt Insider

Nick West, co-founder and CEO of Bandit, an apparel brand designed by runners for runners, shares insights into building a community-first strategy. He highlights how personal connections and pop-up events can cultivate loyalty among runners. Nick discusses the evolution of their brand during the pandemic and how they aim for global reach while remaining authentic. Listeners will learn about the innovative training programs and partnerships, along with the challenges of differentiating in a crowded market.

Today I'm joined by Jeff Zwiefel, executive director of Life Time MIORA. Former president and COO of Life Time, Jeff now heads the brand's spinoff concept MIORA. Targeting the medical wellness market, MIORA longevity clinics pair personalized training and nutrition programs with medical and aesthetic treatments to help members reach their goals. In this episode, we discuss Life Time's evolution from gym chain to athletic country club, and its plans to prescribe GLP-1s. We also cover: • How Life Time's events business works to compliment its gyms • The company's plans for expanding its longevity clinics • Where MIORA fits in Life Time's overall strategy Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider MIORA: https://my.lifetime.life/clubs/mn/target-center-minneapolis/services/miora.html Life Time's Website: https://www.lifetime.life/ Life Time's IG: https://www.instagram.com/lifetime.life - Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (00:44) Background on Jeff and Life Time (05:22) Life Time's value proposition (07:38) Life Time's in person events (10:46) Challenges with diversified offerings (14:37) MIORA longevity clinics (19:10) Integrated health services into gyms (21:12) Implementing longevity services properly and effectively (26:55) How Life Time is implementing GLP-1's (28:04) Prescribing medication with a multidisciplinary approach (29:43) Push into longevity services and healthcare (31:28) Bringing longevity programs to the masses (37:13) Keeping a complex business as simple as possible (39:29) Conclusion

Today I'm joined by Crunch Fitness CEO Jim Rowley. Known for its inclusive atmosphere, the national gym chain offers a mix of classes, state-of-the-art equipment, personalized training programs, and digital experiences. In this episode, we discuss the future of fitness franchises — including the role of group classes, wellness offerings, and recovery modalities. Plus, Jim shares why Crunch won't be dispensing GLP-1s. In this episode, you'll learn: • Crunch's franchise-first strategy and roadmap • About Jim's leadership style and vision for the company • How gym offerings are evolving as more people seek wellness Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Crunch Fitness Website: https://www.crunch.com Crunch Fitness IG: https://www.instagram.com/crunchgym Crunch Fitness FB: https://www.facebook.com/CRUNCH/ Crunch Fitness Franchisee Website: https://www.crunch.com/franchise - Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (00:38) The state of Crunch Fitness (02:19) Brand, culture, and community (06:14) Gym floor layout and programming (10:33) Future gym formats and locations (13:30) Crunch's holistic approach to health (16:58) Jim's view on obesity drugs (19:33) The value of hard work and exercise (22:03) How Crunch+ fits into the overall business strategy (25:52) Growth and future roadmap (27:59) Conclusion

Today, I'm joined by Rachel Drori, founder of Daily Harvest, a plant-based frozen meal delivery service. Valued at over $1B in 2022, Daily Harvest is reimagining frozen food. Partnering with Kroger, the company recently expanded into retail — launching its pre-prepped smoothie, soup, and healthy bowl kits to the masses. In this episode, Rachel discusses preparing to step down as CEO. Plus, we talk entering grocery stores, weathering a recall, and trying to transform a broken food system. In this episode, you'll learn: • About Rachel's 10 year journey as founder • Daily Harvest's long-term mission and future plans • The pros and cons of starting D2C before going brick-and-mortar Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Daily Harvest's Website: https://www.daily-harvest.com Daily Harvest's IG: https://www.instagram.com/dailyharvest Pasta Collection: https://www.daily-harvest.com/browse/pasta - Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:32) Rachel's background and Daily Harvest overview (05:44) Challenges in the food industry (11:03) Sustainability and making an impact (14:52) Food as medicine (18:26) Building a mission-driven business (22:41) Impact and future of the CPG industry (23:49) The importance of food system education (26:05) Expanding into the frozen food aisle (29:36) Challenges and opportunities in brick-and-mortar expansion (33:45) Handling a product recall and lessons learned (38:36) Mission-driven decision-making and values (39:31) Transitioning out of the CEO role (42:33) Future roadmap and company outlook (43:24) Conclusion

Former Navy SEAL Randy Hetrick, founder of TRX, and TRX CEO Jack Daly discuss reimagining the brand, new product development, acquisition opportunities, and TRX's digital platform. They emphasize the importance of talented people and a direct-to-consumer strategy. The speakers also discuss the crisis and opportunity that led to buying back the TRX business out of bankruptcy, as well as their long-term vision for TRX as a lifestyle brand.

Joe Vennare, Co-founder of Fitt Insider, shares the behind-the-scenes of Fitt Insider's evolution from a newsletter to a podcast. They discuss upgrades like a press release platform, sponsorships, and their efforts to help health and fitness businesses through Fit Consulting Group and investments in startups.

In this episode of the podcast, Julie Cartwright, President of Pvolve, discusses their low-impact fitness program, partnerships, and franchise expansion plans. They also talk about the benefits of functional movement, differentiation in the fitness industry, and the importance of integrating digital and in-person experiences.

Ed Buckley, CEO of FitOn Health, discusses the merger of FitOn and Peerfit, the impact of weight loss drugs on the fitness industry, and the lack of connectivity between nutrition, fitness, and healthcare. They also explore the trends shaping the fitness industry and the value of serving the senior market.

Garrett Marshall, President of Xponential+, discusses the challenge of repackaging in-person fitness classes as digital workouts. They explore the benefits of VR and AR in the fitness industry, navigating hype cycles, and the enduring value of in-person fitness. The podcast also covers Xponential+'s partnership with Meta and their vision of making VR workouts mainstream. They discuss the importance of personalized content and the potential of AI in the fitness industry. Additionally, they touch on the evolution of technology and the customer journey in the fitness industry.

Sam Jactel, founder and CEO of Ayble Health, discusses gut health, the mind-gut axis, and the future of patient-driven healthcare. They explore Ayble's digital platform for GI care, the importance of partnerships in healthcare, and leveraging AI technology. They also talk about their collaboration with the Mayo Clinic and future plans to address GI issues on a population level.