AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Fitt Insider
216. Ed Buckley, CEO of FitOn Health
Dec 12, 2023
Ed Buckley, CEO of FitOn Health, discusses the merger of FitOn and Peerfit, the impact of weight loss drugs on the fitness industry, and the lack of connectivity between nutrition, fitness, and healthcare. They also explore the trends shaping the fitness industry and the value of serving the senior market.
46:34
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- FitOn Health's acquisition of Peerfit allowed them to have more control over their digital component and saw significant growth in the B2B side of their business with increased revenue.
- Medicare's expansion into additional services and decisions on reimbursement levels have a significant impact on funding and business strategies in the healthcare and fitness industries, creating new opportunities and driving mergers and partnerships.
Deep dives
Fit On's Acquisition of Peerfit: Combining B2B and Consumer-Facing Fitness Platforms
In this podcast episode, Ed Bugley, CEO of Fit On Health, discusses Fit On's acquisition of peerfit, a corporate wellness platform. The two companies merged to form Fit On Health, with a focus on serving customers, employers, and health plans. The acquisition allowed Fit On Health to have more control over their digital component, as they transitioned from using third-party vendors to having their own platform. This led to increased engagement, with four times the number of people activating their Fit On accounts compared to the previous vendor. Fit On Health also saw significant growth in the B2B side of their business, with revenue increasing by almost 100%. The company's emphasis on providing a comprehensive wellness solution, including programs for fall prevention, chronic condition management, and nutrition, has been well-received in the market. Additionally, the podcast touches on industry trends such as the impact of weight loss drugs, challenging fundraising markets, and the potential for consolidation in the fitness industry.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode