2min chapter

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216. Ed Buckley, CEO of FitOn Health

Fitt Insider

CHAPTER

Introduction

This chapter discusses the process of merging Fit On and peerfit platforms, the increase in Fit On account activations post-merger, and the 2022 acquisition of peerfit by Fit On. They also explore the approach to serving customers, employers, and health plans, and the impact of weight loss drugs, a challenging fundraising market, and industry consolidation on the fitness industry.

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