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Fitt Insider
217. Julie Cartwright, President of Pvolve
Dec 19, 2023
In this episode of the podcast, Julie Cartwright, President of Pvolve, discusses their low-impact fitness program, partnerships, and franchise expansion plans. They also talk about the benefits of functional movement, differentiation in the fitness industry, and the importance of integrating digital and in-person experiences.
35:54
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Quick takeaways
- Pvolve prioritizes low-impact exercises that promote body alignment and health, offering effective workouts without causing pain or discomfort.
- Pvolve's omni-channel strategy includes digital content, equipment, and studios to deliver a holistic approach to fitness and wellness.
Deep dives
P-Volve's Approach to Low Impact Resistance-based Workouts
P-Volve is a fitness company that focuses on functional movement and resistance-based workouts. The company's approach emphasizes low impact exercises that prioritize body aesthetics and overall wellness. Through their omni-channel strategy, which includes digital content, equipment, and in-person studios, P-Volve aims to provide effective workouts that deliver results without causing pain or discomfort. They have also established key partnerships, explored retail opportunities, and are expanding through franchising.
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