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219. TRX Founder Randy Hetrick & TRX CEO Jack Daly
Jan 9, 2024
Former Navy SEAL Randy Hetrick, founder of TRX, and TRX CEO Jack Daly discuss reimagining the brand, new product development, acquisition opportunities, and TRX's digital platform. They emphasize the importance of talented people and a direct-to-consumer strategy. The speakers also discuss the crisis and opportunity that led to buying back the TRX business out of bankruptcy, as well as their long-term vision for TRX as a lifestyle brand.
55:23
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Quick takeaways
- TRX's new phase, TRX 2.0, involves reimagining the brand and redefining functional training through rebuilding the team, revamping foundational aspects, and developing a digital platform.
- TRX prioritizes people by recognizing their importance and cultivating relationships with trainers, gyms, and customers to provide world-class experiences, innovative products, and top-quality programming support.
Deep dives
TRX 2.0: Reimagining the Brand and Redefining Functional Training
The podcast episode discusses the transition of TRX into their new phase, TRX 2.0. After buying the company out of bankruptcy, Randy Hedrick and Jack Daley teamed up to reimagine the brand and redefine functional training. They focus on rebuilding the team, reestablishing relationships with vendors and key accounts, and revamping the foundational aspects of the business. They emphasize the importance of content creation and the development of their digital platform, which will play a transformative role in delivering world-class experiences, products, and education. The goal is to position TRX as a lifestyle brand that promotes health, wellness, and happiness, serving both the professional trainer and the consumer market. The podcast also highlights the acquisition of Y-Bell and the future growth opportunities that TRX plans to explore. TRX's commitment to excellence, innovation, and providing the best quality products and experiences remains at the core of their long-term objectives.
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