Fitt Insider 219. TRX Founder Randy Hetrick & TRX CEO Jack Daly
Jan 9, 2024
Former Navy SEAL Randy Hetrick, founder of TRX, and TRX CEO Jack Daly discuss reimagining the brand, new product development, acquisition opportunities, and TRX's digital platform. They emphasize the importance of talented people and a direct-to-consumer strategy. The speakers also discuss the crisis and opportunity that led to buying back the TRX business out of bankruptcy, as well as their long-term vision for TRX as a lifestyle brand.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
The Crisis, the Opportunity, and the Reclaimed Business
01:35 • 15min
Navigating Uncertainty and Risks during Bankruptcy
16:54 • 2min
Reclaiming Control and Rebuilding Relationships
19:13 • 6min
Building a Direct-to-Consumer Business for TRX
25:20 • 18min
Long-Term Vision and Transforming TRX
42:57 • 12min