Former Navy SEAL Randy Hetrick, founder of TRX, and TRX CEO Jack Daly discuss reimagining the brand, new product development, acquisition opportunities, and TRX's digital platform. They emphasize the importance of talented people and a direct-to-consumer strategy. The speakers also discuss the crisis and opportunity that led to buying back the TRX business out of bankruptcy, as well as their long-term vision for TRX as a lifestyle brand.