Today, I’m joined by Cameron Falloon, founder of Body Fit Training, an Australian fitness franchise scaling progressive, strength-based group training.
After training pro athletes for 30 years, Cameron wanted to recreate structured conditioning for weekend warriors. He launched Body Fit Training in 2017 — packaging resistance, cardio, and functional movement in guided 8-10 week programs. Since then, the company has added over 450 locations, 60K members, and partnerships with Xponential Fitness and Hyrox.
In this episode, we discuss the company’s progressive, results-driven approach to group fitness. Plus, we cover Xponential Fitness’s acquisition of BFT and Cam’s goals for international growth.
In this episode, you’ll learn:
• Why traditional studio business models hinder consistency • How Cameron sees AI impacting group fitness and personal training • What BFT’s deal with Xponential Fitness means for the company’s future
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BFT Website: https://www.bodyfittraining.com/ BFT IG: https://www.instagram.com/bft_global/ Cameron’s Email: Cameron@bodyfittraining.com
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Chapters: (00:00) Introduction (01:25) Philosophy behind Body Fit Training (05:30) Programming challenges in group fitness (09:07) The challenges of starting a franchise business (09:53) The origin of functional fitness in Australia (11:52) Shifting focus to best practices in the fitness industry (17:45) The key factors in a franchise business (18:50) Implementing high performance philosophy in group fitness (20:16) Consistency as a challenge and opportunity in fitness industry (26:14) The motivation behind starting Body Fit Training (28:15) The acquisition partnership with Xponential Fitness (33:59) Future growth and partnerships (37:24) Using technology and AI to enhance the member experience (39:55) The future role of human coaches in the fitness industry (42:28) Conclusion
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