Fitt Insider

Today, I'm joined by Joe Wicks, founder of The Body Coach, a global fitness media brand consisting of online classes, nutrition books, and a healthy living app. A UK-based trainer and nutrition expert, Joe Wicks gained international acclaim for his approachable views on fitness and easy-to-follow programs. During the pandemic, Joe's live streamed YouTube workouts attracted audiences of 955K+, earning him a Guinness World Record and the honor of being knighted for his help keeping the UK healthy. In this episode, he chats about expanding the brand beyond his social presence to build a holistic health app. Plus, we discuss the importance of authenticity, exercising for mental health, and helping kids get active. In this episode, you'll learn: • How Joe went from personal trainer to fitness entrepreneur • How he stayed motivated when only a few people came to his classes • The Body Coach's plan for helping millions learn to love exercise Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider The Body Coach App: https://www.thebodycoach.com/ The Body Coach YouTube: https://www.youtube.com/channel/UCAxW1XT0iEJo0TYlRfn6rYQ Joe Wick's Documentary: https://www.primevideo.com/detail/Joe-Wicks-Facing-My-Childhood/0R469JAZEV2VR5NWG94ST78Z7H - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:50) The Body Coach's origin story and evolution (05:25) PE with Joe during the COVID lockdown (10:57) Balancing building a business and making a genuine impact (15:56) Combating burnout as the face of a business (20:14) The Body Coach app (23:11) Ad Read (26:03) Making fitness fun for everyone (30:31) Joe's difficult upbringing and how exercise helped his mental health (33:40) Joe's mission of getting more people to move (40:03) Advice for people building communities (44:13) Conclusion

Today, I'm joined by Dylan Beynon, founder & CEO of Mindbloom, a psychedelics-assisted therapy platform. After discovering the transformative potential of psychedelics, Dylan Beynon founded Mindbloom to empower individuals to improve their mental and emotional well-being through guided psychedelic experiences, meditation, and coaching. Facilitated by trained guides, the telemedicine platform employs clinician-prescribed ketamine therapy to alleviate symptoms of depression, anxiety, and PTSD. In this episode, we talk about barriers to care during a national mental health crisis. Plus, we explore navigating at-home psychedelic experiences and Mindbloom's plans should psilocybin (aka "magic mushrooms") become legal. In this episode, you'll learn: • How ketamine therapy radically changed the lives of Dylan and his family • The difficulties of working in heavily regulated industries • Mindbloom's therapy process and how they team up with mental healthcare providers Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Mindbloom's Website: https://www.mindbloom.com/ Mindbloom's socials: @mindbloom Dylan's LinkedIn: https://www.linkedin.com/in/dylanbeynon/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:34) About Mindbloom (03:44) Ketamine therapy (07:57) The mental health crisis (12:29) Treating mental illness with SSRIs vs. ketamine therapy (19:39) Healthcare professionals utilizing ketamine therapy at their practice (22:54) Regulatory considerations and challenges (28:04) Patient testimonials are the best marketing (30:51) Future roadmap (33:58) Improving treatments for mental illnesses (37:32) Views on legalization of psychedelic drugs (41:48) Key Takeaway (43:09) Conclusion

Today, I'm joined by Sam Polk, co-founder & CEO of Everytable, a food company making nutritious, made-from-scratch meals available at fast-food prices. Sam Polk, a former Wall Street trader turned social entrepreneur, founded Everytable with the aim to address food inequality by providing affordable, convenient healthy meals to underserved communities. Upending the traditional restaurant model, the company uses centralized, chef-led kitchens to supply grab-and-go storefronts, commercial SmartFridges, and direct-to-consumer offerings. In this episode, we learn about Everytable's variable pricing model that adjusts based on the median income level of the zip codes it serves. Sam also shares his views on preventative health and fixing the food system. In this episode, you'll learn: • Why the American food system is fundamentally broken • Everytable's hyper-efficient strategy to bring healthy meal prices down • Sam's plans to disrupt fast-food and advocate for food as medicine Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Everytable's Website: https://www.everytable.com/ Everytable's IG: https://www.instagram.com/foreverytable/ Everytable's TikTok: https://www.tiktok.com/@everytable Sam's LinkedIn: https://www.linkedin.com/in/polksam/ Sam's Email: sam@everytable.com - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:49) About Everytable (03:56) Initial concept and evolution (08:36) Why people choose fast food over healthy food (10:40) Creating healthy meals at fast food prices (12:39) Evolution of food production (16:45) Driving prices for healthy meals down by optimizing production (23:14) Adjusting meal prices based on income levels of the community (25:56) Effectively solving health and wellness problems (28:53) Where healthcare and food meet (32:26) We know we should eat healthy, but it's hard to do (33:46) Everytable's marketing strategy (38:28) Long-term vision for the business (41:40) Conclusion

Today, I'm joined by John Mastrototaro, CEO of Movano Health, creators of the Evie Ring, a medical-grade health wearable for women. With over 30 years of experience in the medical device field, John has spearheaded the development of the Evie Ring, a finger-worn wearable empowering women to monitor and improve their well-being with real-time insights and preventive health recommendations. In this episode, we discuss the future of noninvasive health monitoring and the shift from wellness wearables to FDA-approved clinical platforms that could transform healthcare. In this episode, you'll learn: • Insights from John's experience in the medical device business • How Movano Health is differentiating the Evie Ring from other wearables on the market • The impact of its recent FDA filing on healthcare and consumers Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider The Evie Ring: https://eviering.com/ Evie Ring Blog: https://eviering.com/blogs/news Movano Health Website: https://movanohealth.com/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:59) John's background (03:43) About Movano Health (05:52) Health wearables for women (09:24) Insights into the women's health market (10:36) Optimizing product to evolving health needs (14:02) Differentiating the Evie Ring (18:12) Competition in the healthcare wearable space (23:00) Current role of wearables in healthcare (28:41) Future of wearables in healthcare (32:49) Future Roadmap (37:18) Conclusion

Today, I'm joined by Gabi Lewis, co-founder & co-CEO of Magic Spoon, creator of better-for-you versions of childhood-favorite breakfast cereals. Co-founding Magic Spoon, Gabi sought to redefine breakfast by combining his passion for nutritious innovation and delicious flavors, paving the way for a cereal renaissance that aligns with modern dietary preferences. With high-protein, low-carb, and keto-friendly offerings, the disruptive brand offers a healthier alternative to traditional cereals. In this episode, we talk about "reinventing" cereal, the journey from DTC to omnichannel retail, and the dos and don'ts of influencer marketing. In this episode, you'll learn: • Gabi's transition from cricket protein to healthy cereal • How Magic Spoon leveraged Thrive Market's influencer marketing strategy • Why doubling down on your niche can be more impactful than diversifying your offerings Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Magic Spoon's Website: https://magicspoon.com/ Also available on Amazon and at Target, Walmart, Kroger, Sprouts, and Albertsons. - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:40) Gabi's background (02:50) Consumer behavior related to food trends (05:47) Focusing on the health food industry (09:22) Creating cereal for the modern consumer (11:32) Building D2C online before going into retail (14:15) Marketing cereal to adults (17:00) Influencer marketing strategy (22:33) Podcast advertising playbook (26:03) Retail strategy (28:18) Marketing spend attribution (30:57) Double down on niche or diversify? (32:51) Choosing a large category and focusing on it without getting distracted (34:44) Current strategy and future roadmap (37:32) Risk of following trends (40:15) Developments in food and beverage space (42:46) Conclusion

Today, I'm joined by Philipp Roesch-Schlanderer, CEO of EGYM, a provider of smart workout solutions and equipment for health and fitness facilities. After initially focusing on connected gym equipment, Munich-based EGYM has emerged as a leading fitness technology company delivering equipment, software, and programming to health clubs operators and employers worldwide. Through cutting-edge technology, data-driven fitness experiences, and principles of movement as medicine, Philipp's goal is to help make humanity healthier. In this episode, we talk about how the company's smart equipment and software has evolved along with the fitness industry, including the role of technology, expanding the market, and integrating with healthcare. In this episode, you'll learn: • How EGYM weathered the pandemic and came out stronger on the other side • Phillipp's views on the fitness and gym industries past, present, and future • What's next for EGYM after landing a recent $225M round Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider EGYM's Website: https://egym.com/us Dana Milkie's LinkedIn: https://www.linkedin.com/in/dana-milkie-38ab47/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:47) Philipp's background (04:09) Overview of EGYM (08:28) Providing a personalized fitness experience (10:01) Different segments of EGYM's business (13:47) User engagement and use of connected products (17:14) How their technology impacts trainers and physical therapists (20:05) Growth of the fitness industry (23:32) Aligning incentives to make people healthier (31:34) EGYM's product building philosophy (34:26) Challenges faced connecting gyms and healthcare (37:14) Convincing partners to invest in EGYM (40:18) At home fitness vs. going to the gym (44:21) Future roadmap (48:15) Conclusion

Today, I'm joined by Kyriakos Eleftheriou, co-founder & CEO of Terra, an API unifying health and fitness data from apps and wearables. After developing an obsession with wearables and health data to improve his performance in the armed forces, Kyriakos realized there wasn't a solution to connect all his metrics in one place. Incubating the concept through Y Combinator and raising fresh funding, Terra's software now enables interoperability for numerous top brands. In this episode, we discuss the company's mission to increase the utility of health data. Plus, we talk about what it takes to build a world-class team, culture, and product. In this episode, you'll learn: • How Terra helps wearable companies develop an app using its API • Wearables' evolving use cases in performance, fitness, and healthcare • Why Kyriakos spends the majority of his time interviewing and hiring new team members Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Terra's Website: https://tryterra.co/ Terra's Twitter: https://twitter.com/TerraAPI Terra's LinkedIn: https://www.linkedin.com/company/terraapi/ Terra's Podcast: https://tryterra.co/podcast - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:51) Origin story of Terra (03:22) What Terra is and how it works (06:34) Creating value and scale (08:05) Utility of data collected using Terra (10:24) How company's use Terra's API to build health apps (12:16) Accessing dynamic data and integration of AI (14:40) Surprising use cases of Terra (18:31) Smartphone industry analogy (19:47) Utilizing wearable and health sensor data (23:52) Future of sensors in the market (27:16) Improving lives with health data and technology (29:30) Future roadmap of Terra (33:11) Identifying and hiring the best talent in the world (38:40) Having a consistent philosophy works (40:48) Focus areas of Terra: Revenue, Engagement, and Evolution (46:42) Conclusion

Today, I'm joined by Nick Allen, co-founder & CEO of Sunnyside, a mindful drinking app. Solving his own problem, Nick created the Sunnyside platform and SMS service to achieve a healthier relationship with alcohol. For users trying to get sober, drink less, or be more aware of their intake, Sunnyside acts as a digital accountability partner to improve people's attitude toward drinking. In this episode, we discuss the rise of mindful drinking and how using technology can help users form healthier habits. We also explore alcohol's impact on culture, relationships, and well-being. In this episode, you'll learn: • How Nick and his family's experience with alcohol led to creating Sunnyside • Why a majority of drinkers are seeking moderation as opposed to sobriety • The behavioral science that goes into Sunnyside's strategy Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Try Sunnyside: https://get.sunnyside.co/fitt/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at fitt.co/jacktaylor Chapters: (00:00) Nick's background (01:45) Sunnyside's mission (03:48) Nick's experience with alcohol and his transition to mindful drinking (05:13) Origin of Sunnyside and its purpose (08:31) How Sunnyside works (10:57) Helping to avoid unplanned overconsumption of alcohol (13:05) Designing the program (14:41) Maintaining mindful drinking habits long term (17:13) Sunnyside's business model (23:11) Alcohol's impact on wellness (25:54) Cutting back on drinking vs. sobriety (27:04) Embracing mindful drinking with Sunnyside (28:19) Tapping into community as a mindful drinking strategy (30:50) Data shows the impact of drinking (31:36) Interoperability strategy (34:50) Building awareness around alcohol consumption (37:37) Consumer behavior around mindful drinking (40:38) Conclusion

Today, I'm joined by Kiva Dickinson, founder & managing partner of Selva Ventures, a VC firm dedicated to CPG brands in health, wellness, and self-care. Backing brands like MUD\WTR, Mid-Day Squares, Kinship, Native Pet, and more, Selva Ventures invests in concepts that make their consumers' lives better. After closing $34M for its second fund, Kiva and team continue to seek out brands with better ingredients, better function, and greater connection to the consumer. In this episode, we discuss megatrends across health & fitness. Plus, Kiva shares his framework for investing in CPG brands and hints at plans for Selva's second fund. In this episode, you'll learn: • Kiva's investing philosophy that led him to starting Selva Ventures • Investor insights from its first fund and promising trends to follow • About the importance of building a team with varied professional and personal interests Subscribe to the podcast → https://insider.fitt.co/podcast Subscribe to our newsletter → https://insider.fitt.co/subscribe Follow us on LinkedIn → https://linkedin.com/company/fittinsider Selva Ventures Website: https://selvaventures.com Kiva's LinkedIn: https://linkedin.com/in/kiva-dickinson Kiva's Twitter: https://twitter.com/kivadickinson Kiva's Medium: https://kivadickinson.medium.com - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://JackTaylorPR.com/Fitt Chapters: (00:00) Introduction (01:22) Kiva's background (03:36) Founding Selva Ventures (08:37) Frameworks and metrics Selva uses to analyze CPG brands (10:02) 5M framework: Megatrend, Matter, Management, Momentum and Market (13:59) The best investments are never obvious (15:12) Selva's decision making model (16:54) Conviction in the investment process (20:17) Learnings from the book Crossing the Chasm (26:20) Investing in companies that make healthier living more accessible (28:56) Creating products people self identity with (32:29) Similarities between first and second fund (34:45) Differences between first and second fund (37:08) Future roadmap (42:46) Challenges faced by entrepreneurs (44:00) Important KPI's for CPG brands (45:03) Health & wellness market sentiment (49:23) Conclusion

Today, I'm joined by Phil Wagner, founder & CEO of Sparta Science, a movement health intelligence platform for organizations. Sparta Science specializes in using data and analytics to optimize human performance and reduce the risk of injuries in athletes, the military, and healthcare. Using his experience as a physician and strength coach, Dr. Phil Wagner and team are revolutionizing training and injury prevention with help from physical biomarkers and artificial intelligence. In this episode, Phil details Sparta's evolution from training facility to software solution, and we talk about challenges and opportunities in working with sports teams, military operators, and healthcare organizations. In this episode, you'll learn: • How Phil's own recovery from an injury inspired him to start Sparta • The major differences between starting a B2B and DTC company in the health space • How Sparta Science's innovative process reduces injuries and improves movement health Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Sparta Science's Website: spartascience.com Sparta Science's LinkedIn: linkedin.com/company/spartascience Sparta Science's Twitter: twitter.com/spartascience - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com/Fitt Chapters: (00:00) Introduction (01:45) Phil's journey to founding Sparta Science (03:05) From training facility to SaaS business (06:28) Performance and medical assessments (08:21) Sparta Science's technology (09::31) Who Sparta Science works with (11:30) Reducing asymmetry to improve movement health (13:24) Data assessment process (15:40) Using AI to analyze movement health data (18:18) Choosing B2B model over DTC (24:44) Consumer and practitioner feedback (28:14) Concept of balance approach (30:42) Integrating Sparta Science with wearables (32:32) Future roadmap and obstacles (35:32) Growth strategies (38:11) Evolving from screening tool to movement health platform (40:01) Conclusion