SchoolCEO: K-12 Marketing + Communications

Summary: Today we discuss letting students contribute to schools’ social media. Show Notes: Read From Scholars to Storytellers to learn more about Arcadia Unified’s communications internship program.To sign up for the National Communications Internship Collab, click here. For more school marketing strategies and insights, check out our free webinars at https://info.apptegy.com/events-and-resources.Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Summary: Today we discuss recruiting students to increase your comms team’s capacity. Show Notes: Read All Hands on Deck to learn more about Lytle ISD and Skull Studios.For more school marketing strategies and insights, check out our free webinars at https://info.apptegy.com/events-and-resources.Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

This discussion underscores the value of teachers and staff as communication ambassadors in schools. It highlights how small stipends can motivate them to manage social media effectively. The conversation delves into strategies for empowering non-admin staff to share their stories, fostering a sense of community and enhancing the school's brand. Collectively, these efforts can transform narratives and strengthen relationships within the district.

Transforming teachers and staff into passionate brand ambassadors can elevate a school's reputation. The podcast highlights a successful case study from Santa Ana Unified School District, showcasing the power of storytelling and community engagement. Listeners gain practical tips on implementing similar strategies to enrich their own educational environments. Dive into the insights that encourage staff to share their narratives and connect more deeply with their communities.

Discover innovative storytelling techniques that save time while amplifying diverse voices in school communications. The conversation highlights how Saginaw ISD is empowering staff through a central app, enabling them to share their narratives. This approach not only enhances engagement but also fosters a richer tapestry of stories within the educational community. Tune in to learn how collective authorship can transform the way schools connect with their audiences!

Summary: Today we continue to discuss why comms pros are experiencing record burnout—and how to avoid it. Show Notes: Read A Seat at the Table to learn all of our findings about school comms. Sign up for the 2025 SchoolCEO Conference this fall to hear even more great original research!Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Record burnout is plaguing school communications professionals. The discussion highlights how reactive tasks derail strategic planning. Experts reveal the root causes of this burnout and propose proactive measures to enhance job satisfaction. By understanding these dynamics, listeners can find ways to combat burnout effectively.

Summary: Today we discuss how comms pros’ relationships with supers differ from their relationships with site-level staff. Show Notes: Read A Seat at the Table to learn all of our findings about school comms. Sign up for the 2025 SchoolCEO Conference this fall to hear even more great original research!Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Small communications teams in schools face unique challenges due to limited resources. The discussion highlights the importance of collaboration and support from stakeholders to enhance communication strategies. Innovative solutions and shared experiences are key to overcoming obstacles and achieving impactful results.

Summary: Today we’re sharing how one district in Florida overcame staffing and budget obstacles.Show Notes: Nominate someone you know for the SchoolCEO Excellence in School Marketing Award. Don’t forget to buy your tickets for the SchoolCEO Conference in Little Rock, AR, this September! For more school marketing strategies and insights, check out our free webinars at https://info.apptegy.com/events-and-resources.Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.