SchoolCEO: K-12 Marketing + Communications

Celebrate Mother's Day by exploring how to leverage moms' insights in your school marketing. Discover the importance of genuine representation and engaging storytelling to connect with mothers. Get practical tips to enhance parent communication and boost enrollment through empathy. Plus, learn about the upcoming School CEO Conference and hear from a dynamic mom and marketer on mastering digital communication. Don’t miss out on this empowering discussion!

Discover the magic of storytelling in school communications! Learn about the three key elements that make a story effective: emotion, authenticity, and transformation. Get inspired by practical examples that showcase the power of narrative in engaging your community. Plus, find out how to recognize exceptional storytellers in school by nominating them for a prestigious marketing award. Transform your school's communication strategy and connect deeply with your audience through compelling stories!

Summary: Today we discuss how to generate stories instead of waiting for them to come to you. Show Notes: The SchoolCEO Podcast is written by Eileen Beard and produced by Tanner Cox.Read School Shoutout: A Joyful Revolution from the Winter 2025 issue of SchoolCEO Magazine. This episode mentions Unreasonable Hospitality by Will Guidara. For more school marketing strategies and insights, check out our free webinars at https://info.apptegy.com/events-and-resources.Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call with us!SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Summary: In this episode we share how one district in Georgia attracted families with a unique new feature. Show Notes: Read the full article: School Shoutout: Sliding into Success. Learn more about us and subscribe to our school marketing newsletter at schoolceo.com. If you have a story you’d like to share with the SchoolCEO team, email me at eileen@schoolceo.com or schedule a call with me! Follow SchoolCEO on LinkedIn or X/Twitter @school_ceo. SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform

Summary: In this episode we share a SWOT analysis of school communications nationwide. Show Notes: Listen to our interview with Greg Turchetta on Season 2 of the podcast: Winning at School Communications. Read the original research cited in this episode: A Seat at the Table, Who Speaks for Your Brand and Layers of Leadership. Learn more about us and subscribe to our newsletter at schoolceo.com. If you have a story you’d like to share with the SchoolCEO team, email me at eileen@schoolceo.com or schedule a call with me! Follow SchoolCEO on LinkedIn or X/Twitter @school_ceo. SchoolCEO is powered by Apptegy; the maker of the leading K-12 communications and brand management platform.

Summary: We’re kicking off a brand new season with a fresh format. In this episode, we talk about how to cultivate a beginner’s mindset. Show Notes: Read Look Again by Tali Sharot and Cass R. Sunstein.Learn more about us and subscribe to our newsletter at schoolceo.com. If you have a story you’d like to share with us, email me at eileen@schoolceo.com or schedule a call with me! Follow SchoolCEO on LinkedIn or X/Twitter @school_ceo. SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

This recap dives into essential themes of school marketing, emphasizing branding and community engagement. It highlights transformative insights that can reshape how communities perceive their schools. Listeners receive practical strategies to implement these concepts effectively. The discussion sets the stage for an exciting new format, encouraging schools to elevate their marketing efforts.

Discover how to turn parents and community members into vocal advocates for schools. Focus on intentional relationships and exceptional service to foster loyalty. Learn through real-life examples from various sectors, emphasizing the importance of meaningful interactions. Hear personal stories that highlight the impact of school reputation on new families. This guide provides actionable strategies to amplify positive voices and strengthen the school brand.

Crisis communication is vital for school districts, drawing lessons from industries like aerospace. Proactive preparation and building partnerships are key to managing potential crises. Trust and transparent communication with stakeholders and media are essential during challenging times. Engaging the community helps foster healing, innovation, and connection post-crisis. Finally, reflecting on experiences and supporting leaders can facilitate growth, turning challenges into opportunities for resilience.

Dive into the essential world of enrollment marketing in K-12 education! Discover how the customer journey plays a pivotal role in driving student enrollment. Explore the five key phases: Awareness, Interest, Decision, Retention, and Advocacy, and learn different strategies for each. Hear engaging stories on how creating a welcoming atmosphere and focusing on user experience can transform school registrations. Plus, find out how building community leads to satisfied families who advocate for your school!