SchoolCEO: K-12 Marketing + Communications SEO for School Choice
Jun 24, 2025
Explore the challenges school communications teams encounter with school choice and the critical role of SEO in boosting visibility. Discover how the Peoria Unified School District successfully enhances its outreach and communication strategies. Learn essential tips on enrollment marketing and designing effective communication surveys to engage your community.
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Common Strengths and Weaknesses
- Small communications teams and budgets are common vulnerabilities in school marketing.
- Strengths lie in passionate educators and meaningful stories of learning and community.
School Choice as a Threat
- School choice, including vouchers, charter, and private schools, is a major threat to public school enrollment.
- Many parents now consider homeschooling and alternative schools, impacting enrollment and funding.
Create Awareness Proactively
- Create awareness by actively reaching out to your community, not just responding to inquiries.
- Ensure families know they can choose your schools and understand your enrollment process.