SchoolCEO: K-12 Marketing + Communications How Charter Schools Really Impact Districts
Jul 8, 2025
Shon Hildreth, Executive Director of Human Resources for the Randolph County School System, dives into the significant effects of charter schools on public districts. He shares insights from his research, detailing how charter competition leads to declining enrollments in public schools and its financial implications. Hildreth discusses the innovative pressure on traditional schools and the essential role of marketing in showcasing their unique offerings. He also explores the diverse charter school models and their influence on educational dynamics across the U.S.
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Principal's Experience With Charter Impact
- Dr. Shon Hildreth experienced a 10% enrollment drop as a high school principal after a new charter school opened nearby.
- He faced the difficult task of displacing teachers due to the declining student population.
Enrollment Losses Hurt Budgets
- The primary impact of the charter school on districts was significant student loss causing financial strain.
- Despite enrollment drops, there was no perceived negative academic impact; test scores even improved.
Charter Schools Win By Marketing
- The charter school's strong marketing on project-based learning and flexible scheduling attracted families effectively.
- Public schools recognized this but felt confident in their own academic offerings and innovation.