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How Charter Schools Really Impact Districts

SchoolCEO: K-12 Marketing + Communications

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The Charter School Challenge

This chapter examines the personal experiences of a high school principal regarding the introduction of a charter school in their area, highlighting the ensuing drop in student enrollment and its financial ramifications. It delves into the competitive landscape between public and charter schools, discussing the implications for both rural and urban districts, particularly the loss of high-achieving students. Through qualitative interviews, the chapter explores the responses of school leaders and the marketing tactics employed by charter schools to attract students despite public schools' superior academic performance.

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