SchoolCEO: K-12 Marketing + Communications Crafting Key Messages
Aug 14, 2025
Discover the art of crafting key messages that resonate with parents and the community. Learn how authentic student stories can enhance school communications and make them more relatable. Explore the benefits of community testing to ensure clarity and engagement. Get tips on using accessible language to foster meaningful dialogue between schools and families.
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Treat Key Messages As Foundational
- Build key messages as the essential points you want every audience to remember about your schools.
- Revisit and evolve messages as your district grows and as you develop a long-term communications strategy.
Lead With Student Stories
- Start crafting messages from concrete student stories and examples of learning and growth.
- Use real examples to back claims like preparing citizens or civic engagement.
Address Challenges Head-On
- Confront challenges instead of ignoring them and show commitment to improvement.
- Example: explain investments in facilities as necessary because students deserve matching learning environments.