SchoolCEO: K-12 Marketing + Communications Strategy Begins With Surveys
Aug 7, 2025
Discover the essential first step to crafting a successful communication plan: gathering feedback! Dive into the importance of communication audits and learn how to design impactful surveys that engage your school community. Explore various survey methods and the ideal timing for capturing valuable insights. The episode also introduces pulse surveys, a clever way to maintain ongoing engagement and continuous feedback from the same audience. Tune in for practical tips to enhance educational communication!
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Start With Communication Audit
- Begin designing your communication strategy by assessing your current situation thoroughly.
- Take inventory of all channels, audience reach, message frequency, and feedback mechanisms to identify gaps.
Seeing Blind Spots Transforms Strategy
- Reactive communication patterns can hide blind spots in your strategy.
- Seeing your communication clearly helps transform random actions into strategic prevention.
Design Surveys Strategically
- Define your survey purpose clearly before you begin.
- Choose your audience wisely, design concise mixed-type questions, select effective delivery methods, and time surveys to maximize relevant feedback.