SchoolCEO: K-12 Marketing + Communications Choosing Channels You Own
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Aug 19, 2025 Discover the secrets to effective school communication strategies! Learn how to build direct channels that engage parents and communities. Find out why research and planning are vital for meaningful interaction. Explore how measurable communications can elevate school initiatives. This insightful discussion offers tips for creating a tailored approach that resonates with your audience.
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Research Is The Real Foundation
- Thorough research and stakeholder segmentation form the real foundation of a long-term communication strategy.
- These steps convert vague goals into specific, measurable objectives like increasing board meeting attendance by 25%.
Set Measurable Goals And Centralize
- Choose measurable goals such as "increase parent attendance at school board meetings by 25%."
- Make all channels drive people back to your website and app as the primary information source.
Prioritize Website And App
- Prioritize owned channels like your website and app and keep them user-friendly and frequently updated.
- Ensure other platforms consistently link back so stakeholders adopt them as primary sources.