SchoolCEO: K-12 Marketing + Communications cover image

Choosing Channels You Own

SchoolCEO: K-12 Marketing + Communications

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Building Direct Communication Channels for Effective School Strategies

This chapter focuses on the critical role of a long-term communication strategy for school districts, stressing the need for research and planning to enhance parent engagement. It highlights the importance of utilizing owned communication channels and ensuring that communications are specific and measurable to effectively engage the community.

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