SchoolCEO: K-12 Marketing + Communications
SchoolCEO by Apptegy
School CEO podcast takes a deep dive into the minds and hearts of the country’s most successful and innovative school leaders and subject matter experts on the topics of brand, culture and marketing strategies for schools.
Join us in our discussions where we explore how the role of education is changing and learn private sector best practices that can be adopted into the way you lead your team and shape your community. Whether you're a superintendent, communications director, a principal or in another role, this show will help you better understand how to shape and lead your schools.
Inspired by SchoolCEO Magazine, our original research, case studies, and marketing guides are all tools to equip you to become a better leader in a time of rapid change in public education.
Join us in our discussions where we explore how the role of education is changing and learn private sector best practices that can be adopted into the way you lead your team and shape your community. Whether you're a superintendent, communications director, a principal or in another role, this show will help you better understand how to shape and lead your schools.
Inspired by SchoolCEO Magazine, our original research, case studies, and marketing guides are all tools to equip you to become a better leader in a time of rapid change in public education.
Episodes
Mentioned books
Sep 23, 2025 • 4min
Season Finale
Today we wrap up Season 4 of the podcast with a look back at previous episodes. SchoolCEO Original Research: What Parents Want: School Communication Best Practices in an Era of School ChoiceA Seat at the Table: The relationship between superintendents and school communicatorsCommon Ground: How tech, comms and supers can work together for stronger school communicationSubscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.
Sep 17, 2025 • 49min
Encore! William D. Parker of Principal Matters
Today we’re sharing an encore presentation of our interview with William D. Parker. Listen to Parker’s Principal Matters podcast on Apple. Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.
Sep 16, 2025 • 5min
Two-Way That Works For You
Discover how two-way communication can enhance relationships between schools and families. Explore the impact of active participation on student success and the challenges of in-person meetings. Learn about essential strategies like using apps for messaging and ensuring language accessibility. Find out how to streamline communication to keep staff informed and engaged while celebrating positive student news. This episode is packed with actionable insights to strengthen school-community connections.
Sep 11, 2025 • 5min
One Way to Two-Way
Today we discuss why you should keep all two-way communication to a single platform. Read Talking Back: Why Your District Needs a Two-Way Communication Strategy for more tips on beefing up yours. Check out SchoolCEO Magazine’s survey What Parents Want for more insights. Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.
5 snips
Sep 9, 2025 • 5min
Positive Two Way
Explore the transformative impact of positive communication in schools. The discussion highlights the importance of building trust between teachers and parents. Discover how balancing good news with constructive feedback can enhance parental involvement. Learn strategies to implement effective two-way communication that fosters engagement and satisfaction. This episode offers valuable insights to help educators connect more deeply with families and promote a collaborative learning environment.
Sep 4, 2025 • 5min
Two-Way Strategy
Summary: Today we discuss why two-way communication is so important. Read Talking Back: Why Your District Needs a Two-Way Communication Strategy for more tips on beefing up yours. Check out SchoolCEO Magazine’s recent survey What Parents Want.Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.
Sep 2, 2025 • 7min
Break Through the Noise Now
Summary: This year’s SchoolCEO conference is all about breaking through the noise to differentiate your district in an era of school choice. Join us September 24th & 25th in Little Rock, AR!Click here to sign up for the SchoolCEO Conference and don’t forget to use the code “podcast” for a $100 discount!Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.
Aug 28, 2025 • 6min
Crisis Comms Strategy
Summary: Today we discuss how to address crisises in your strategic communications plan. Listen to our longer Season 3 podcast episode on communicating in a crisis. Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.
Aug 26, 2025 • 5min
Content Calendars
Explore the art of crafting effective communication strategies tailored for K-12 districts. Discover the importance of consistent messaging and how to create content guidelines that resonate with your community. Learn about strategically mapping communications throughout the academic year and the value of incorporating feedback for continuous improvement.
Aug 21, 2025 • 6min
Different Socials' Strengths
Summary: Today we continue to discuss the best digital channels for your communication strategy, focusing on social media this time. Show Notes: Listen to Does Social Media Work for Schools? to hear more about social media’s role in school communications. Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.
