SchoolCEO: K-12 Marketing + Communications Positive Two Way
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Sep 9, 2025 Explore the transformative impact of positive communication in schools. The discussion highlights the importance of building trust between teachers and parents. Discover how balancing good news with constructive feedback can enhance parental involvement. Learn strategies to implement effective two-way communication that fosters engagement and satisfaction. This episode offers valuable insights to help educators connect more deeply with families and promote a collaborative learning environment.
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Positive Messages Drive Trust
- Parents receive two-way teacher outreach most often for problems rather than positives.
- SchoolCEO research links more positive and child-specific messages to higher parent satisfaction and trust.
Make Conversations Two-Way
- Balance necessary negative updates with positive outreach about student strengths.
- Make negative communications two-way so parents can respond and co-create improvement plans.
Parent Interpretation Matters
- Parents interpret comments about their child as comments on their parenting.
- Positive feedback validates parents while negative feedback can feel like an accusation.