SchoolCEO: K-12 Marketing + Communications Content Calendars
Aug 26, 2025
Explore the art of crafting effective communication strategies tailored for K-12 districts. Discover the importance of consistent messaging and how to create content guidelines that resonate with your community. Learn about strategically mapping communications throughout the academic year and the value of incorporating feedback for continuous improvement.
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Define Voice And Tone First
- Establish your district's voice and tone before creating content guidelines.
- Keep tone flexible by channel but keep voice consistent across contexts.
Voice Comes From District Identity
- Determine voice by reflecting district values, demographics, and location.
- Use tone to match context, being more formal for strategic topics and playful on social platforms.
Build Calendars From Non-Negotiables
- Start content calendars with non-negotiables like board meetings and enrollment deadlines.
- Then add smaller, unpredictable items and layer last-minute communications.