SchoolCEO: K-12 Marketing + Communications Two-Way That Works For You
Sep 16, 2025
Discover how two-way communication can enhance relationships between schools and families. Explore the impact of active participation on student success and the challenges of in-person meetings. Learn about essential strategies like using apps for messaging and ensuring language accessibility. Find out how to streamline communication to keep staff informed and engaged while celebrating positive student news. This episode is packed with actionable insights to strengthen school-community connections.
AI Snips
Chapters
Transcript
Episode notes
Participation Beats Passive Information
- Parents must actively participate, not just be informed, to support student success.
- Increased family participation improves student performance and satisfaction.
In-Person Talks Leave Some Families Out
- Many schools rely too heavily on in-person meetings for parent communication.
- This approach excludes single guardians, families in poverty, and those with language barriers.
Embed Two-Way Messaging In The App
- Make two-way messaging accessible by integrating it into your district app on smartphones.
- Prioritize mobile access because many families rely on phones as their primary internet device.