The Marketing Umbrella Podcast

How An Affiliate Marketing Program Works And Why You Need One    Welcome to episode 35 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Arlen Robinson and they do a deep dive into what affiliate programs are and how affiliate marketing software can help companies and agencies grow their customer base.   Arlen Robinson is a seasoned business owner and co-founder of Omnistar Affiliate Software which gives businesses the opportunity to setup and manage their own affiliate and customer referral programs. With over 20 years of experience managing and running various aspects of the company, Arlen has a wealth of information that he can share. His current responsibilities involve leading all business development activities for the company as well has hosting a Weekly podcast known as the Ecommerce Marketing Podcast in which he interviews various marketing experts about successful ecommerce marketing strategies.     Here is what to expect on this week’s show: ·        A bit about Arlen’s background, who is the first affiliate expert to be on the show. ·        The impetus behind the creation of Arlen’s affiliate marketing software. ·        The basics of how an affiliate programs works to improve a company’s ability to find new customers. ·        How the size of a company interacts with their need of an affiliate program (hint: most need to use one!). ·        Who pays all these affiliates, who tracks it, how is all of this managed? ·        How can a marketing agency, as opposed to a traditional company, use an affiliate program to grow their business? ·        Some of the initial fees that can be involved to join other already established affiliate networks, and how the commission system can then work afterwards. ·        How does an affiliate marketing program work for offline businesses? ·        How influencers are also a kind of affiliate program, in a way, and information about how one can get in contact with the right ones. ·        What is a recommended starting budget to gain traction with micro influencers if you are a small business? ·        Where can one go to become more educated on affiliate marketing.   Links: https://arlenrobinson.com   Connect with Arlen: Twitter: https://twitter.com/askarlen Facebook: https://www.facebook.com/arlen.robinson.7 LinkedIn: https://linkedin.com/in/arlenrobinson/ Instagram: https://www.instagram.com/arlenyohance/ Learn more about your ad choices. Visit megaphone.fm/adchoices

The 80/20 of Sales & Marketing with Perry Marshall Welcome to episode 34 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Perry Marshall and they discuss his insightful and powerful thoughts on sales and business in general, which often revolves around his (now) famous 80/20 rule.  Perry Marshall is one of the most expensive business strategists in the world. He is endorsed in FORBES and INC Magazine and has authored eight books. At London’s Royal Society he announced the world’s largest science research challenge, the $10 million Evolution 2.0 Prize. His reinvention of the Pareto Principle is published in Harvard Business Review, and his Google book laid the foundations for the $100 billion Pay Per Click industry. He has a degree in Engineering and lives with his family in Chicago. Here is what to expect on this week’s show: How Perry got his start in his business, which began from being an engineered and being laid off with a pregnant wife.  How direct mail and a successful first company led to the creation of a marketing agency and becoming a consultant.  Why the 80/20 rule is the “North Star” of business, that can help any company in any industry.  Why, in business, you have to learn what “class to get a straight A in” which ones to ignore to go supernova and be wildly successful. Why there is not a single sales personality type, and why people have to embrace their personality type to be successful.  Why you have to find your own marketing DNA as opposed to try and follow other people’s paths, regardless of how successful they’ve been. How do you use 80/20 to build a personal USP? What you need to look for in a potential client before decided to work for them. Why sales is not a convincing people process, it is a disqualifying people process. What in business doesn’t run according to the 80/20 rule.    Links Mentioned: Sell8020.com Connect with Perry: Twitter:  https://twitter.com/perrymarshall Facebook: https://www.facebook.com/perrymarshallcom LinkedIn: https://www.linkedin.com/in/perrymarshall/ Instagram: https://www.instagram.com/perry.marshall/?hl=en Learn more about your ad choices. Visit megaphone.fm/adchoices

Multiple Offers Translate To More Successful Agencies With Itamar Shafir   Welcome to episode 33 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with… himself! This week he provides a presentation on why one should offer multiple offers, how that can translate into more business, and advice for how to go about it.   Here is what to expect on this week’s show: ·        An introduction of the important question, what’s better, being a marketer that offers a couple services or one that offers many of them? ·        The downside of having a “binary conversation” where clients can said yes or no to just one solution you are providing. ·        The upside of having many solutions to offer to your clients. ·        The 4 things a business, a marketing agency, needs today to be ready to scale and the options they have for scaling. ·        The services that Umbrella US offers that can help you in these tasks. ·        The importance of having one provider of review management. Links:   https://www.umbrellaus.com   Connect with Itamar & Umbrella US: Facebook: https://www.facebook.com/Umbrella-Micro-Enterprises-479426332432906 LinkedIn for company: https://www.linkedin.com/company/umbrellamicroenterprises/ LinkedIn: https://www.linkedin.com/in/itamarshafir/     Learn more about your ad choices. Visit megaphone.fm/adchoices

How To Improve Your Sales, Understand Your Tools, And Hire Salespeople Welcome to episode 32 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Mark Hunter and they discuss how one should effectively and realistically approach sales, sales tools, and how to hire others who will do sales for you.  Delivering insights based on 30+ years of sales leadership experience, Mark Hunter's style–live and online–is perhaps one of the most memorable elements of his performances, being both high-energy and blunt. Hunter is known for challenging people and the sales myths they cling to. His message is not for the timid; it's for the organization that knows change is required and must happen now. Recognized as a Top 50 Most Influential Sales and Marketing Leader, Hunter travels globally nearly 230 days per year, working with companies to help them grow their top-line sales and bottom-line profits. His keynotes and training workshops are centered on Prospecting (developing a prospecting strategy to allow you to attract better prospects you can close fast), maximizing price (the art of avoiding the discount and getting full-price every time), selling leadership (showing sales teams and sales managers what it takes to be seen as a sales leader), sales motivation (preparing the salesperson to win). Here is what to expect on this week’s show: A look into Mark’s background and how he ended up being a thought leader when it comes to sales.  The similarities and differences about a sales pitch coming from a Fortune 500 company or from a young startup company.  How to approach the structure of storytelling (hint: do your homework), which is so very important, when it comes to your sales approach.  Mark’s thoughts about how to effectively prospect new clients and the importance of social media in this process. The channels that Mark prefers for prospecting new clients and why. Why you need to know that the person who is attracted to you on price will leave you on price.  The difference between the Sales Hunter, the Sales Closer, and the Sales Farmer. The importance of knowing your ideal customer profile and how that can change the game when it comes to communicating with potential clients.  Why for when it comes to sales tools you should keep it simple and keep it effective. How do you find and hire good salespeople?!   Links: TheSalesHunter.com Connect with Mark: Facebook: https://www.facebook.com/TheSalesHunter/ Twitter: https://twitter.com/thesaleshunter Instagram: https://www.instagram.com/thesaleshunter/ YouTube: https://www.youtube.com/user/TheSalesHunter LinkedIn: https://www.linkedin.com/in/markhunter/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Video Questionnaire Funnels That Get Insane Results With Daniel Levis   Welcome to episode 31 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Daniel Levi’s and they discuss his insights as a copywriter and more importantly the unique and successful systems he’s created to create an inbound sales funnel that can positively alter your business.   Since 2004, Daniel’s brilliant marketing strategies and copywriting services have been helping both large direct marketers as well as hundreds of home based entrepreneurs to use the Internet to sell more effectively. He has also personally trained and mentored a number of up and coming info-marketers and copywriters and currently spearheads the development of the Science of Client-Getting suite of products — the net’s premiere list-building and monetization utility.     Here is what to expect on this week’s show: ·        A look into Daniel’s background and how he got into copywriting and then funnel creation. ·        Information on what Daniel has created at The Science of Client Getting, where he automated client getting client serving systems. ·        Why Daniel doesn’t recommend writing simple cold emails to try and get hired by potential clients. ·        Daniel’s process to qualify leads and to then to have them book a call so as to make them come in to you, where you have the authority. ·        In building a funnel, how important is it that the sales conversation follows the same narrative as the video in the lead magnet? ·        What it means to borrow someone else’s traffic, and their lists, and why this is important when starting off and trying to grow your agency and build a reputation. ·        What do you do with people who don’t book an appointment with you? ·        Why Daniel’s opinion on having a single offering versus multiple may surprise you. ·        How do you position something that inherently is commoditized?   Links: DanielLevis.com SellingtoHumanNature.com     Connect with Daniel: Twitter: https://twitter.com/daniellevis LinkedIn: https://www.linkedin.com/in/daniel-levis-358a093/     Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to episode 30 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Guillaume Moubeche and they discuss his company lemlist, how they help people create effective and personalized cold emailing campaigns and Guillaume’s thoughts on the structure of effective cold emails and cold email campaigns. Guillaume Moubeche (or G as he likes to be called) is the co-founder and CEO of lemlist which allows you to personalize cold emails and automate follow-ups. He is an email and social marketing master. He is on a mission to help 1,000,000 entrepreneurs to build a profitable business by 2025. In 3.5 years, we went from 0 to $8 million ARR at lemlist, 10k+ customers worldwide, without any funding. He excels at helping SaaS businesses and implementing B2B growth strategies. Here is what to expect on this week’s show: • Guillaume’s interesting background and how he went from having a masters in chemical engineering to starting an email marketing company. • A look into how G started lemlist with $1,000 and became a $10m company within 3 years. • How G was able to learn about the features that he should offer within a cold email reach out service. • What personalization is, what it isn’t, and how to employ it to your emails successfully. • The factors that play into whether an email actually gets into another’s inbox, and then whether it gets read or not. • How is lemlist able to help people with personalization and the creative aspect of emailing. • How it works when a team of people are doing email outreach and you want to avoid duplicates or confusion. • How lemlist helps clients close deals beyond cold email outreach. • The impressive AI that lemlist is working on that’ll personalize emails through using data on other sites such as LinkedIn. • A breakdown of the structure of the contents of an effective cold email, and the structure of an effective cold email campaign. Links: Lemlist.com https://www.guillaumemoubeche.com Connect with Guillaume: Twitter: https://twitter.com/GuillaumeMbh Instagram: https://www.instagram.com/guillaume_m... Youtube: https://www.youtube.com/c/GuillaumeMo...

Mind Tools To Grow Your Business With Lisa Larter Welcome to episode 29 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Lisa Larter and they discuss how she is renowned for helping businesses learn how to grow.  Lisa Larter is a high school drop out who successfully worked her way up the corporate ladder until her entrepreneurial spirit took over in 2006. Since then, she's built and sold companies and generated millions of dollars in sales. She spends the bulk of her time helping others develop strategies for building their own profitable businesses. Her clients describe her as a rarity because she understands business strategy, and how to leverage social media by turning connections into paying customers. She has an uncanny ability to give her clients clarity around their money, mindset, and marketing.  Here is what to expect on this week’s show: Information about how Lisa got started helping businesses grow and how being a high school dropout played into that.  The main areas that Lisa finds business owners need to work on to grow their business. Advice to agency owners about the number of products they works with and how to advise the businesses they work with about the correct number of products to work with.  Information about the rule of 3 and 10 and what it means for how to grow a business.  How Lisa deals with accountability and getting things done with those she works with.  Do friends work well when it comes to getting actionable advice? How important is to look beyond marketing and look at a business as a business? Great books to great if you looking to help businesses grow.  Information on the program Lisa created about applying one concept from helpful books into your business.      Links: Blog: https://lisalarter.com/blog/ Connect with Lisa: Twitter: twitter.com/LisaLarter Facebook: LisaLarter.com/facebook/  LinkedIn: https://www.linkedin.com/in/lisalarter/ Instagram: https://www.instagram.com/lisalarter/?hl=en Learn more about your ad choices. Visit megaphone.fm/adchoices

Tapping eCom Clients for Mega Growth with Norm Farrar Welcome to episode 28 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Norman Farrar and he unpacks some of Norm’s extensive knowledge about what it takes to be a success on Amazon, what the future hold for e-commerce, and much more. This episode is filled with useful advice, especially if you are a marketing agency working with an “etail” business.   Entrepreneur and businessman Norman “The Beard Guy” Farrar stands at the forefront of the economic mega-machine known as Amazon Marketplace. As a nationally recognized speaker and thought leader, Norm has championed a variety of products and brands to generate sales of over $1 million in sales monthly. Throughout his career, Norm has sold over 100 million dollars in sales between his own products and services and the opportunities he has brokered for clients. Today, in addition to running a diverse catalog of companies including AMZ Club and PRReach (The world’s first video press release company), and he focuses on guiding individual sellers, brands, and manufacturers to worldwide dominance on Amazon and top-earning sales sites.     Here is what to expect on this week’s show: Information about Norm’s background, why he went into e-commerce, and what exactly it is he is up to today. How it is that Norm found himself eventually with a company that offered complete vertical integration, often to Fortune-500 companies. The ability of perceived value to increase one’s margins while also making the consumer much happier with their purchase. How different are the mechanics and marketing for offline and e-commerce companies/products? How does one go about choosing clients to work with? Are they all worth working with or should you be very selective (hint: it depends upon the product)? Information about the Omni channels that Walmart and Amazon are offering and what this could mean for the new world of “etail” and small retail businesses. What are the secrets behind a product launch on Amazon? The specific marketing options behind gaining authority and initiating a successful launch on Amazon (PPC on Amazon, Google Ads, influencers, etc.).   Links Mentioned: https://normanfarrar.com   Connect with Norman: Twitter: https://twitter.com/normfarrarjr?lang=en YouTube: https://www.youtube.com/channel/UCHyNHknIKLu98jNtgon13SA Facebook: https://www.facebook.com/groups/lunchwithnorm LinkedIn: https://ca.linkedin.com/in/normanfarrar Instagram: https://www.instagram.com/normfarrar/ Email: norm@AMZclub.club & norm@privatelabellegion.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Mike Roberts, Founder and President of SpyFu, discusses the benefits of SpyFu and how it allows users to analyze competitors' ad campaigns. They also talk about the importance of ad copy, prebuilt campaigns, leads function, and upcoming features in SpyFu's next release.

Content Marketing For Soloprenures with Joe Pulizzi Welcome to episode 26 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Joe Pulizzi and they discuss Joe’s thoughts on content creation for businesses and then the content marketing thereafter.   Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His novel, The Will to Die, was awarded "Best Suspense Book" of 2020 by the National Indie Excellence Awards. Joe's latest version of Content Inc. is now available. He has founded four companies including content creation news site The Tilt as well as Content Marketing Institute. In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, This Old Marketing with Robert Rose, has millions of downloads from over 150 countries. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 35 states.   Here is what to expect on this week’s show: ·        A little bit about how Joe got into marketing and his part in coining the term “content marketing”. ·        Where does content marketing cross the line and become advertising? ·        If time and budget is limited but you want to get noticed, what do you do (hint: go small)? ·        What’s the minimum viable content production that you need to do to create a change in your business? ·        Where are we going with AI being able to produce content that gets real results or automate parts of the marketing process well? ·        As a small agency, what two kinds of content should you create to get the best results for your time? ·        How do you go out an actually build an audience? ·        How you can get content marketing tips through Tilt, Joe’s company. ·        How Joe has tokenized (through crypto) user’s experience through Tilt, and how you can get some of his coins for free! ·        Information about the Orange Effect Foundation, the charity Joe started with his wife, that helps underprivileged kids get speech therapy.    Links Mentioned:   Jp@thetilt.com Theorangeeffect.org   Connect with Joe: Twitter: https://twitter.com/joepulizzi Facebook: https://www.facebook.com/JoePulizziAuthor LinkedIn: https://www.linkedin.com/in/joepulizzi/ Learn more about your ad choices. Visit megaphone.fm/adchoices