The Marketing Umbrella Podcast

Video Questionnaire Funnels That Get Insane Results With Daniel Levis   Welcome to episode 31 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Daniel Levi’s and they discuss his insights as a copywriter and more importantly the unique and successful systems he’s created to create an inbound sales funnel that can positively alter your business.   Since 2004, Daniel’s brilliant marketing strategies and copywriting services have been helping both large direct marketers as well as hundreds of home based entrepreneurs to use the Internet to sell more effectively. He has also personally trained and mentored a number of up and coming info-marketers and copywriters and currently spearheads the development of the Science of Client-Getting suite of products — the net’s premiere list-building and monetization utility.     Here is what to expect on this week’s show: ·        A look into Daniel’s background and how he got into copywriting and then funnel creation. ·        Information on what Daniel has created at The Science of Client Getting, where he automated client getting client serving systems. ·        Why Daniel doesn’t recommend writing simple cold emails to try and get hired by potential clients. ·        Daniel’s process to qualify leads and to then to have them book a call so as to make them come in to you, where you have the authority. ·        In building a funnel, how important is it that the sales conversation follows the same narrative as the video in the lead magnet? ·        What it means to borrow someone else’s traffic, and their lists, and why this is important when starting off and trying to grow your agency and build a reputation. ·        What do you do with people who don’t book an appointment with you? ·        Why Daniel’s opinion on having a single offering versus multiple may surprise you. ·        How do you position something that inherently is commoditized?   Links: DanielLevis.com SellingtoHumanNature.com     Connect with Daniel: Twitter: https://twitter.com/daniellevis LinkedIn: https://www.linkedin.com/in/daniel-levis-358a093/     Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to episode 30 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Guillaume Moubeche and they discuss his company lemlist, how they help people create effective and personalized cold emailing campaigns and Guillaume’s thoughts on the structure of effective cold emails and cold email campaigns. Guillaume Moubeche (or G as he likes to be called) is the co-founder and CEO of lemlist which allows you to personalize cold emails and automate follow-ups. He is an email and social marketing master. He is on a mission to help 1,000,000 entrepreneurs to build a profitable business by 2025. In 3.5 years, we went from 0 to $8 million ARR at lemlist, 10k+ customers worldwide, without any funding. He excels at helping SaaS businesses and implementing B2B growth strategies. Here is what to expect on this week’s show: • Guillaume’s interesting background and how he went from having a masters in chemical engineering to starting an email marketing company. • A look into how G started lemlist with $1,000 and became a $10m company within 3 years. • How G was able to learn about the features that he should offer within a cold email reach out service. • What personalization is, what it isn’t, and how to employ it to your emails successfully. • The factors that play into whether an email actually gets into another’s inbox, and then whether it gets read or not. • How is lemlist able to help people with personalization and the creative aspect of emailing. • How it works when a team of people are doing email outreach and you want to avoid duplicates or confusion. • How lemlist helps clients close deals beyond cold email outreach. • The impressive AI that lemlist is working on that’ll personalize emails through using data on other sites such as LinkedIn. • A breakdown of the structure of the contents of an effective cold email, and the structure of an effective cold email campaign. Links: Lemlist.com https://www.guillaumemoubeche.com Connect with Guillaume: Twitter: https://twitter.com/GuillaumeMbh Instagram: https://www.instagram.com/guillaume_m... Youtube: https://www.youtube.com/c/GuillaumeMo...

Mind Tools To Grow Your Business With Lisa Larter Welcome to episode 29 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Lisa Larter and they discuss how she is renowned for helping businesses learn how to grow.  Lisa Larter is a high school drop out who successfully worked her way up the corporate ladder until her entrepreneurial spirit took over in 2006. Since then, she's built and sold companies and generated millions of dollars in sales. She spends the bulk of her time helping others develop strategies for building their own profitable businesses. Her clients describe her as a rarity because she understands business strategy, and how to leverage social media by turning connections into paying customers. She has an uncanny ability to give her clients clarity around their money, mindset, and marketing.  Here is what to expect on this week’s show: Information about how Lisa got started helping businesses grow and how being a high school dropout played into that.  The main areas that Lisa finds business owners need to work on to grow their business. Advice to agency owners about the number of products they works with and how to advise the businesses they work with about the correct number of products to work with.  Information about the rule of 3 and 10 and what it means for how to grow a business.  How Lisa deals with accountability and getting things done with those she works with.  Do friends work well when it comes to getting actionable advice? How important is to look beyond marketing and look at a business as a business? Great books to great if you looking to help businesses grow.  Information on the program Lisa created about applying one concept from helpful books into your business.      Links: Blog: https://lisalarter.com/blog/ Connect with Lisa: Twitter: twitter.com/LisaLarter Facebook: LisaLarter.com/facebook/  LinkedIn: https://www.linkedin.com/in/lisalarter/ Instagram: https://www.instagram.com/lisalarter/?hl=en Learn more about your ad choices. Visit megaphone.fm/adchoices

Tapping eCom Clients for Mega Growth with Norm Farrar Welcome to episode 28 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Norman Farrar and he unpacks some of Norm’s extensive knowledge about what it takes to be a success on Amazon, what the future hold for e-commerce, and much more. This episode is filled with useful advice, especially if you are a marketing agency working with an “etail” business.   Entrepreneur and businessman Norman “The Beard Guy” Farrar stands at the forefront of the economic mega-machine known as Amazon Marketplace. As a nationally recognized speaker and thought leader, Norm has championed a variety of products and brands to generate sales of over $1 million in sales monthly. Throughout his career, Norm has sold over 100 million dollars in sales between his own products and services and the opportunities he has brokered for clients. Today, in addition to running a diverse catalog of companies including AMZ Club and PRReach (The world’s first video press release company), and he focuses on guiding individual sellers, brands, and manufacturers to worldwide dominance on Amazon and top-earning sales sites.     Here is what to expect on this week’s show: Information about Norm’s background, why he went into e-commerce, and what exactly it is he is up to today. How it is that Norm found himself eventually with a company that offered complete vertical integration, often to Fortune-500 companies. The ability of perceived value to increase one’s margins while also making the consumer much happier with their purchase. How different are the mechanics and marketing for offline and e-commerce companies/products? How does one go about choosing clients to work with? Are they all worth working with or should you be very selective (hint: it depends upon the product)? Information about the Omni channels that Walmart and Amazon are offering and what this could mean for the new world of “etail” and small retail businesses. What are the secrets behind a product launch on Amazon? The specific marketing options behind gaining authority and initiating a successful launch on Amazon (PPC on Amazon, Google Ads, influencers, etc.).   Links Mentioned: https://normanfarrar.com   Connect with Norman: Twitter: https://twitter.com/normfarrarjr?lang=en YouTube: https://www.youtube.com/channel/UCHyNHknIKLu98jNtgon13SA Facebook: https://www.facebook.com/groups/lunchwithnorm LinkedIn: https://ca.linkedin.com/in/normanfarrar Instagram: https://www.instagram.com/normfarrar/ Email: norm@AMZclub.club & norm@privatelabellegion.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Mike Roberts, Founder and President of SpyFu, discusses the benefits of SpyFu and how it allows users to analyze competitors' ad campaigns. They also talk about the importance of ad copy, prebuilt campaigns, leads function, and upcoming features in SpyFu's next release.

Content Marketing For Soloprenures with Joe Pulizzi Welcome to episode 26 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Joe Pulizzi and they discuss Joe’s thoughts on content creation for businesses and then the content marketing thereafter.   Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His novel, The Will to Die, was awarded "Best Suspense Book" of 2020 by the National Indie Excellence Awards. Joe's latest version of Content Inc. is now available. He has founded four companies including content creation news site The Tilt as well as Content Marketing Institute. In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, This Old Marketing with Robert Rose, has millions of downloads from over 150 countries. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 35 states.   Here is what to expect on this week’s show: ·        A little bit about how Joe got into marketing and his part in coining the term “content marketing”. ·        Where does content marketing cross the line and become advertising? ·        If time and budget is limited but you want to get noticed, what do you do (hint: go small)? ·        What’s the minimum viable content production that you need to do to create a change in your business? ·        Where are we going with AI being able to produce content that gets real results or automate parts of the marketing process well? ·        As a small agency, what two kinds of content should you create to get the best results for your time? ·        How do you go out an actually build an audience? ·        How you can get content marketing tips through Tilt, Joe’s company. ·        How Joe has tokenized (through crypto) user’s experience through Tilt, and how you can get some of his coins for free! ·        Information about the Orange Effect Foundation, the charity Joe started with his wife, that helps underprivileged kids get speech therapy.    Links Mentioned:   Jp@thetilt.com Theorangeeffect.org   Connect with Joe: Twitter: https://twitter.com/joepulizzi Facebook: https://www.facebook.com/JoePulizziAuthor LinkedIn: https://www.linkedin.com/in/joepulizzi/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Guaranteed $1M Growth in 1 Year with Seth Green   Welcome to episode 25 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Seth Greene and they discuss his innovative direct response marketing program that uses podcasts and books to offer clients a way to substantially grow their revenue while also improving their professional relationships and legitimizing themselves within their business.   Seth Greene is a nationally recognized marketer who is the nation’s foremost authority on growing local businesses through direct response marketing podcasts, and the only person to be nominated three times for the GKIC Dan Kennedy Marketer of the Year Award. Seth Greene is the founder of Market Domination. You may have seen him in conversation sharing his wisdom on NBC, CBS, Forbes, INC, or Moneywatch. Or maybe you’ve heard him on the Sharkpreneur podcast, which he co-hosts with Shark Tank’s Kevin Harrington, and was deemed “One of the Top 10 Podcasts to Listen to” by Nasdaq. He is an 8-time best selling author as well.   Here is what to expect on this week’s show: ·        How Seth got into marketing, from begging his wife to borrow money to work with Dan Kennedy, to quickly starting Market Domination and being off to the races. ·        What Seth would have done differently in the beginning at Market Domination if he could do it over again. ·        How Seth came to see that podcasting would be a great marketing tool, for himself and his clients, and how he generated new clients from it as well as substantial revenue. ·        The importance of creating of niche for yourself as a marketing agency. ·        How the people you’ve interviewed on a podcast shows potential clients the level of your legitimacy and makes closing deals so much easier. ·        How podcasting can help you to uncover new clients both through the guests you interviewed but through the referrals those interviews creates. ·        How the way Netflix and YouTube operate should influence the way you operate your website, even if it’s not video based. ·        How is it that Seth can guarantee his clients an improvement in their revenue of $1m in 1 year.   Links Mentioned: seth@marketdominationprogram.com Marketdominationllc.com   Connect with Seth & Market Domiantion: Twitter: https://twitter.com/mktdominationus?lang=en Instagram: https://www.instagram.com/market_domination_llc/ Facebook: https://www.facebook.com/MarketDominationLLC/?fref=ts&ref=br_tf LinkedIn: https://www.linkedin.com/in/seth-n-greene-3a90801b1/ Learn more about your ad choices. Visit megaphone.fm/adchoices

How To Get To 4M Monthly Visitors On Your Blog With Neil Patel Welcome to episode 24 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Neil Patel and they discuss what he is currently doing at Neil Patel Digital, what the future holds for digital marketing, and how exactly he gets the traffic to his sites that he does. Neil Patel is the Co-Founder & CMO of Neil Patel Digital. He is a New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil has helped Amazon, Microsoft, Airbnb, Google, Thomson Reuters, Viacom, NBC, Intuit, Zappos, American Greetings, General Motors, and SalesForce grow through marketing. His marketing blog generates over 4 million visitors per month (51% of them spend money on paid ads), his Marketing School podcast generates over 1 million listens per month. Here is what to expect on this week’s show: ·        Background information about Neil and how he came to create his own very well known agency. ·        The simple steps to building a blog that gets the impressive traffic that Neil’s does. ·        Advice for a smaller marketing agency that has a client with a minimal budget that is still looking for tangible growth (hint: create a niche client type). ·        Why clients have to be a good fit for Neil to work with them, and why he believes in not working with certain types of companies. ·        Why Neil created Ubersuggest, which allows one to examine some of their competitors’ SEO strategies. ·        A look at Neil’s humble beginnings, which included janitorial work and selling vacuums door to door, and how those skills have helped him in the world of digital marketing. ·        What does the future hold, will AI be taking the place of people in this business? ·        Real world examples of how Neil Patel has approached marketing differently with unique and creative solutions for his clients.     Links Mentioned: https://www.neilpatel.com     Connect with Neil: Twitter: https://twitter.com/neilpatel Instagram: https://www.instagram.com/neilpatel/ Facebook: https://www.facebook.com/neilkpatel LinkedIn: https://www.linkedin.com/in/neilkpatel Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to episode 23 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Tom Kulzer and they discuss his company AWeber and how he thinks about email marketing. Tom Kulzer is the founder and Chief Executive Officer at AWeber, the leading email marketing and automation platform for small businesses, where he is actively involved in the company’s strategic direction, growth and evolution. Over the company’s 20-year history, Tom has nurtured AWeber from a small start-up to a robust organization that has enabled over one million customers to grow their businesses, all without public or venture funding. Here is what to expect on this week’s show: • How Tom ended up being a leader in email marketing, which all started from endeavors he did in college when modems were still dial-up. • How Tom saw a problem he could solve for others, something he believes all good marketers should do. • The basics of what AWeber began and the services it offered initially and still does now. • A basic understanding of how tagging works within AWeber and how it is similar to setting up a sales funnel. • Why your Thank You page is the most important part of the process for when someone signs up for a mailing list, and how to use it properly. • Tom’s thoughts on cold emailing as a marketing tactic. • How to think about inbox management and how the way you interact with your emails affects how your email service will organize your emails. • Advice about crafting a subject line that gets people to open and read what you wrote. • What analytics should we be paying attention to with our email campaigns, and which ones should we not get hung up on? • What will email marketing look like in 5-10 years? Links Mentioned: Aweber.com Connect with Tom & AWeber: Twitter: https://www.twitter.com/aweber Instagram: https://www.instagram.com/aweber Facebook: https://www.facebook.com/aweber LinkedIn: https://www.linkedin.com/in/tomkulzer/

Turn Data Into Sales With Matt Bailey   Welcome to episode 22 of The Marketing Umbrella. This week Itamar welcomes Matt Bailey to the show and they discuss how to properly evaluate data and why that task is so important to digital marketers. Matt Bailey has taught Google employees to use Google Analytics, consulted with Experian on presenting data, presented search marketing training to Procter & Gamble, developed online marketing workshops for Microsoft & Orange Telecom. He is one of the highest-rated speakers for his ability to communicate complex information in a practical, humorous way. He is the author of Internet Marketing: An Hour a Day (2011), Wired to be Wowed (Fall 2015), and Teach New Dogs Old Tricks (2017). With nearly 20 years in the online marketing industry, Matt boasts years of experience and impressive consulting roster including; IBM, Google, Microsoft, Hilton International, Gerber Life, Experian, Disney, ESPN, Travel Weekly, American Greetings, Toys R'​ Us and The Direct Marketing Association.   Here is what to expect on this week’s show: ●    Matt’s backstory, and how he started in real estate sales before ending up founding SiteLogic and becoming a thought leader in digital marketing. ●    What’s beautiful about digital marketing in Matt’s eyes. ●    Thoughts on how to evaluate and prioritize analytics and the overwhelming amount of data a marketer may be faced with. ●    How to determine and nurture your leads and their quality. ●    How to think about asking the right questions of your client, and why it is so darn important in developing a marketing plan. ●    Why the way you think about a client’s bounce rate is probably incorrect. ●    How evaluating data, and having the right person to do so, fundamentally alters your client’s perception of your work. ●    What’s offered at Learn.SiteLogic.com and the types of eduction and sincere feedback you will acquire (if you are willing to take it seriously).   Evaluate Your Data Properly So As To Turn It Into Profitable Action With Matt Bailey                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Links Mentioned: https://www.sitelogicmarketing.com Connect with Matt: Twitter: Twitter: https://twitter.com/sitelogic?lang=en Facebook: https://www.facebook.com/SiteLogic/ LinkedIn: https://www.linkedin.com/in/mattbaileysitelogic/ Instagram: https://www.instagram.com/mattbaileysl/?hl=en Learn more about your ad choices. Visit megaphone.fm/adchoices