Welcome to episode 30 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Guillaume Moubeche and they discuss his company lemlist, how they help people create effective and personalized cold emailing campaigns and Guillaume’s thoughts on the structure of effective cold emails and cold email campaigns.

Guillaume Moubeche (or G as he likes to be called) is the co-founder and CEO of lemlist which allows you to personalize cold emails and automate follow-ups. He is an email and social marketing master. He is on a mission to help 1,000,000 entrepreneurs to build a profitable business by 2025. In 3.5 years, we went from 0 to $8 million ARR at lemlist, 10k+ customers worldwide, without any funding. He excels at helping SaaS businesses and implementing B2B growth strategies.

Here is what to expect on this week’s show:

• Guillaume’s interesting background and how he went from having a masters in chemical engineering to starting an email marketing company.

• A look into how G started lemlist with $1,000 and became a $10m company within 3 years.

• How G was able to learn about the features that he should offer within a cold email reach out service.

• What personalization is, what it isn’t, and how to employ it to your emails successfully.

• The factors that play into whether an email actually gets into another’s inbox, and then whether it gets read or not.

• How is lemlist able to help people with personalization and the creative aspect of emailing.

• How it works when a team of people are doing email outreach and you want to avoid duplicates or confusion.

• How lemlist helps clients close deals beyond cold email outreach.

• The impressive AI that lemlist is working on that’ll personalize emails through using data on other sites such as LinkedIn.

• A breakdown of the structure of the contents of an effective cold email, and the structure of an effective cold email campaign.

Links:

Lemlist.com

https://www.guillaumemoubeche.com

Connect with Guillaume:

Twitter: https://twitter.com/GuillaumeMbh

Instagram: https://www.instagram.com/guillaume_m...

Youtube: https://www.youtube.com/c/GuillaumeMo...