026: Content Marketing For Soloprenures with Joe Pulizzi

Content Marketing For Soloprenures with Joe Pulizzi Welcome to episode 26 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Joe Pulizzi and they discuss Joe’s thoughts on content creation for businesses and then the content marketing thereafter.   Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His novel, The Will to Die, was awarded "Best Suspense Book" of 2020 by the National Indie Excellence Awards. Joe's latest version of Content Inc. is now available. He has founded four companies including content creation news site The Tilt as well as Content Marketing Institute. In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, This Old Marketing with Robert Rose, has millions of downloads from over 150 countries. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 35 states.   Here is what to expect on this week’s show: ·        A little bit about how Joe got into marketing and his part in coining the term “content marketing”. ·        Where does content marketing cross the line and become advertising? ·        If time and budget is limited but you want to get noticed, what do you do (hint: go small)? ·        What’s the minimum viable content production that you need to do to create a change in your business? ·        Where are we going with AI being able to produce content that gets real results or automate parts of the marketing process well? ·        As a small agency, what two kinds of content should you create to get the best results for your time? ·        How do you go out an actually build an audience? ·        How you can get content marketing tips through Tilt, Joe’s company. ·        How Joe has tokenized (through crypto) user’s experience through Tilt, and how you can get some of his coins for free! ·        Information about the Orange Effect Foundation, the charity Joe started with his wife, that helps underprivileged kids get speech therapy.    Links Mentioned:   Jp@thetilt.com Theorangeeffect.org   Connect with Joe: Twitter: https://twitter.com/joepulizzi Facebook: https://www.facebook.com/JoePulizziAuthor LinkedIn: https://www.linkedin.com/in/joepulizzi/ Learn more about your ad choices. Visit megaphone.fm/adchoices