Welcome to episode 23 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Tom Kulzer and they discuss his company AWeber and how he thinks about email marketing.

Tom Kulzer is the founder and Chief Executive Officer at AWeber, the leading email marketing and automation platform for small businesses, where he is actively involved in the company’s strategic direction, growth and evolution. Over the company’s 20-year history, Tom has nurtured AWeber from a small start-up to a robust organization that has enabled over one million customers to grow their businesses, all without public or venture funding.

Here is what to expect on this week’s show:

• How Tom ended up being a leader in email marketing, which all started from endeavors he did in college when modems were still dial-up.

• How Tom saw a problem he could solve for others, something he believes all good marketers should do.

• The basics of what AWeber began and the services it offered initially and still does now.

• A basic understanding of how tagging works within AWeber and how it is similar to setting up a sales funnel.

• Why your Thank You page is the most important part of the process for when someone signs up for a mailing list, and how to use it properly.

• Tom’s thoughts on cold emailing as a marketing tactic.

• How to think about inbox management and how the way you interact with your emails affects how your email service will organize your emails.

• Advice about crafting a subject line that gets people to open and read what you wrote.

• What analytics should we be paying attention to with our email campaigns, and which ones should we not get hung up on?

• What will email marketing look like in 5-10 years?

Links Mentioned:

Aweber.com

Connect with Tom & AWeber:

Twitter: https://www.twitter.com/aweber

Instagram: https://www.instagram.com/aweber

Facebook: https://www.facebook.com/aweber

LinkedIn: https://www.linkedin.com/in/tomkulzer/