Turn Data Into Sales With Matt Bailey   Welcome to episode 22 of The Marketing Umbrella. This week Itamar welcomes Matt Bailey to the show and they discuss how to properly evaluate data and why that task is so important to digital marketers. Matt Bailey has taught Google employees to use Google Analytics, consulted with Experian on presenting data, presented search marketing training to Procter & Gamble, developed online marketing workshops for Microsoft & Orange Telecom. He is one of the highest-rated speakers for his ability to communicate complex information in a practical, humorous way. He is the author of Internet Marketing: An Hour a Day (2011), Wired to be Wowed (Fall 2015), and Teach New Dogs Old Tricks (2017). With nearly 20 years in the online marketing industry, Matt boasts years of experience and impressive consulting roster including; IBM, Google, Microsoft, Hilton International, Gerber Life, Experian, Disney, ESPN, Travel Weekly, American Greetings, Toys R'​ Us and The Direct Marketing Association.   Here is what to expect on this week’s show: ●    Matt’s backstory, and how he started in real estate sales before ending up founding SiteLogic and becoming a thought leader in digital marketing. ●    What’s beautiful about digital marketing in Matt’s eyes. ●    Thoughts on how to evaluate and prioritize analytics and the overwhelming amount of data a marketer may be faced with. ●    How to determine and nurture your leads and their quality. ●    How to think about asking the right questions of your client, and why it is so darn important in developing a marketing plan. ●    Why the way you think about a client’s bounce rate is probably incorrect. ●    How evaluating data, and having the right person to do so, fundamentally alters your client’s perception of your work. ●    What’s offered at Learn.SiteLogic.com and the types of eduction and sincere feedback you will acquire (if you are willing to take it seriously).   Evaluate Your Data Properly So As To Turn It Into Profitable Action With Matt Bailey                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Links Mentioned: https://www.sitelogicmarketing.com Connect with Matt: Twitter: Twitter: https://twitter.com/sitelogic?lang=en Facebook: https://www.facebook.com/SiteLogic/ LinkedIn: https://www.linkedin.com/in/mattbaileysitelogic/ Instagram: https://www.instagram.com/mattbaileysl/?hl=en Learn more about your ad choices. Visit megaphone.fm/adchoices