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The Marketing Umbrella Podcast

027: How to Legally Steal Winning Ad Campaigns with Mike Roberts

Oct 28, 2021
Mike Roberts, Founder and President of SpyFu, discusses the benefits of SpyFu and how it allows users to analyze competitors' ad campaigns. They also talk about the importance of ad copy, prebuilt campaigns, leads function, and upcoming features in SpyFu's next release.
40:05

Episode guests

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Quick takeaways

  • Understanding customer perspectives and learning from mistakes are crucial for improving product positioning and marketing strategies.
  • SpyFu provides valuable insights on competitors' ad copy, historical campaign data, and keyword performance, helping users optimize their own campaigns based on successful strategies.

Deep dives

The Journey as an Entrepreneur

Mike Roberts shares his entrepreneurial journey, including previous failures and successes, such as his software company called Velocyscape. He highlights the importance of understanding customer perspectives and learning from mistakes to improve product positioning and marketing strategies.

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