027: How to Legally Steal Winning Ad Campaigns with Mike Roberts
Oct 28, 2021
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Mike Roberts, Founder and President of SpyFu, discusses the benefits of SpyFu and how it allows users to analyze competitors' ad campaigns. They also talk about the importance of ad copy, prebuilt campaigns, leads function, and upcoming features in SpyFu's next release.
Understanding customer perspectives and learning from mistakes are crucial for improving product positioning and marketing strategies.
SpyFu provides valuable insights on competitors' ad copy, historical campaign data, and keyword performance, helping users optimize their own campaigns based on successful strategies.
Deep dives
The Journey as an Entrepreneur
Mike Roberts shares his entrepreneurial journey, including previous failures and successes, such as his software company called Velocyscape. He highlights the importance of understanding customer perspectives and learning from mistakes to improve product positioning and marketing strategies.
Introducing SpyFu
Mike Roberts discusses the inception of SpyFu, a software tool that allows users to analyze competitors' Google AdWords campaigns and organic rankings. He explains how SpyFu provides valuable insights, such as competitors' ad copy, historical campaign data, and keyword performance, helping users optimize their own campaigns based on successful strategies.
Utilizing SpyFu for Campaign Success
Mike Roberts explains how small agencies can effectively use SpyFu to launch successful campaigns in specific niches. By researching competitors' campaigns and analyzing their ad copy, trends, and keyword strategies, agencies can emulate winning approaches and save time by utilizing pre-built campaigns offered by SpyFu.
The Future of Search Marketing
Looking ahead, Mike Roberts predicts that search marketing will continue to see more ads and content provided by Google's own properties. He discusses the potential for increased monetization, changes in ad formats, and reduced search clicks. However, he also notes that disruptive players could alter the landscape, emphasizing the importance of adaptability and providing actionable insights to users.
How to Legally Steal Winning Ad Campaigns with Mike Roberts
Welcome to episode 27 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Michael Roberts and they discuss his business SpyFu and how it allows people to see their competitors’ ad campaigns, as well as other topics related to search.
SpyFu President and Founder Mike Roberts understands search marketing from different angles. Having founded SpyFu in 2006 and introduced Recon Files in 2010, he led the charge in transforming the way search marketers craft their strategies in PPC and SEO. His creations fuel success for many entrepreneurs, but as SpyFu President, Mike puts himself in the mind of a search marketer just trying to make sense of challenges ahead.
Here is what to expect on this week’s show:
Michael’s background and what led him to create SpyFu and a little information about the companies he started before SpyFu.
What exactly it is that SpyFu does (a way to see your competitors keywords, SEO campaigns, etc.).
An example of how a small agency would use SpyFu after landing a new client.
Why your ad copy is paramount to the optimization and efficiency of your campaign as well as your quality score.
Information about the prebuilt campaigns that SpyFu offers for hundreds of different niches.
How the leads functions works on SpyFu and how it could be useful for you.
The new features coming out in SpyFu’s next release, which has components that Michael has wanted to release for 7 years.
What does the future have in store for search in general and for SpyFu.
Links Mentioned:
Spyfu.com
Connect with Michael & Spyfu:
Twitter: https://twitter.com/mrspy
Facebook: https://www.facebook.com/SpyFu/
LinkedIn: https://www.linkedin.com/in/mrspy/
Learn more about your ad choices. Visit megaphone.fm/adchoices
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