Serverless received significant attention when it first emerged in the middle of the 2010s. And although it has now entered the mainstream and is today used in a diverse range of scenarios and architectures, it nevertheless remains a topic that causes considerable confusion and debate: where should we use it? How should we use it? Sometimes, what even is it, exactly? In this episode of the Technology Podcast, Mike Mason and Prem Chandrasekaran are joined by former Thoughtworker Mike Roberts — author of "the canonical book on serverless," Programming AWS Lambda — to discuss the current state of serverless. They examine the ways that serverless is understood today and explore the impacts and challenges it has for both businesses and software developers. Read Mike Roberts' book Programming AWS Lambda: https://www.oreilly.com/library/view/programming-aws-lambda/9781492041047/ Read Mike's long-read on serverless on martinfowler.com: https://martinfowler.com/articles/serverless.html

Mike Roberts, Founder and President of SpyFu, discusses the benefits of SpyFu and how it allows users to analyze competitors' ad campaigns. They also talk about the importance of ad copy, prebuilt campaigns, leads function, and upcoming features in SpyFu's next release.