How to Legally Steal Winning Ad Campaigns with Mike Roberts    Welcome to episode 27 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Michael Roberts and they discuss his business SpyFu and how it allows people to see their competitors’ ad campaigns, as well as other topics related to search.   SpyFu President and Founder Mike Roberts understands search marketing from different angles. Having founded SpyFu in 2006 and introduced Recon Files in 2010, he led the charge in transforming the way search marketers craft their strategies in PPC and SEO. His creations fuel success for many entrepreneurs, but as SpyFu President, Mike puts himself in the mind of a search marketer just trying to make sense of challenges ahead.   Here is what to expect on this week’s show: Michael’s background and what led him to create SpyFu and a little information about the companies he started before SpyFu. What exactly it is that SpyFu does (a way to see your competitors keywords, SEO campaigns, etc.). An example of how a small agency would use SpyFu after landing a new client. Why your ad copy is paramount to the optimization and efficiency of your campaign as well as your quality score. Information about the prebuilt campaigns that SpyFu offers for hundreds of different niches. How the leads functions works on SpyFu and how it could be useful for you. The new features coming out in SpyFu’s next release, which has components that Michael has wanted to release for 7 years. What does the future have in store for search in general and for SpyFu.   Links Mentioned: Spyfu.com   Connect with Michael & Spyfu: Twitter: https://twitter.com/mrspy Facebook: https://www.facebook.com/SpyFu/ LinkedIn: https://www.linkedin.com/in/mrspy/ Learn more about your ad choices. Visit megaphone.fm/adchoices