Evernest Property Management Show

How do you become the leading property manager in your market? Spencer Sutton explains how to leverage videos as the ultimate differentiator in property management. You'll learn: The five reasons why you need to be creating video content (and how to get started) How to generate trust via human anchors Marketing secrets to repurpose the content you create and use it to be found by large language models (LLMs) like ChatGPT How storytelling can help your BDMs close more deals with higher conversion rates =================================== Connect with Matt, Spencer, and Gray at Evernest: Evernest.co Link: Connect with Evernest Link: Evernest YouTube Channel (@ThreeHundredToThreeThousand) (Watch this episode and more!) Visit the Podcast Website: Evernest.co/podcasts Email the Show: podcast@evernest.co =================================== Production House: Flint Stone Media Copyright of Evernest 2025.

Lucas Wollschlager, founder of Veritas Copy and former Evernester, dives into the secrets of leveraging LinkedIn for lead generation. He explains how property managers can build a powerful content strategy without becoming influencers. Discover the importance of authentic messaging over shallow, SEO-driven content, and learn how consistent engagement on LinkedIn can transform your marketing efforts. Lucas also outlines practical tips for outreach, avoiding common mistakes, and using partnerships to boost client acquisition.

Discover cutting-edge lead magnets that every property manager should utilize. Learn the power of email sequences to convert prospects and the critical difference between marketing-qualified and sales-qualified leads. Explore the effectiveness of free rental analysis as the top lead magnet. Find out how AI chatbots can enhance lead capture and why timely follow-ups are essential. Plus, tips on nurturing leads through engaging newsletters and using content to establish market authority!

Kayleen vonSchondorf, Director of Marketing at Evernest, shares her digital marketing expertise for property managers. She emphasizes the importance of defining specific landlord avatars for targeted marketing. Discover essential website elements that build trust with potential clients and learn about technical SEO tips to enhance visibility. Kayleen also discusses how to create content that addresses landlord pain points, leveraging AI-driven tools to showcase expertise and improve discoverability on platforms like Google.

In this engaging discussion, Jay Berube, Founder of BetterWho and a seasoned property management expert, reveals how AI is transforming the industry. He explores the balance between automation and human roles, explaining that AI won't replace property managers but enhance their capabilities. Jay shares insights on maximizing efficiency through clear processes, the importance of robust systems, and how to harness AI for better decision-making. Plus, he introduces 'Betty Who,' an AI tool designed to streamline operational processes and enhance team performance.

Mark Brower, an investor and property management entrepreneur, dives into the pitfalls of linking self-worth to business success. He reveals how this mindset can sabotage growth and offers strategies for tackling painful conversations head-on. Mark discusses the importance of recognizing behavioral clues of performative self-worth and the dangers of ignoring red flags. They also emphasize celebrating milestones while focusing on meaningful impact over perfection, ultimately advocating for routines that foster deep thinking and long-term fulfillment.

Explore what it truly means to be an impactful leader. Discover how humility and internal growth are fundamental to leadership success. Learn about the 'price points' of leading, emphasizing that struggle often precedes rewards. Understand the importance of leading by example and being consistent in your efforts. Reflect on building a legacy through developing others and paving the way for your team. This insightful discussion will reshape how you view leadership and growth.

In this engaging discussion, Matt White, an Executive Advisor at Culture Index, unveils the crucial link between employee personalities and business success. He highlights how understanding and aligning individual strengths with specific roles can significantly enhance retention. Using relatable analogies, he explains how tailored communication fosters better leadership, and shares insights on diagnosing mismatches within teams. Matt emphasizes the importance of psychometric profiling in hiring, offering practical advice for cultivating a motivated and well-aligned workforce.

Explore the transformative strategies to elevate property management through institutional practices. Discover how to guide clients in developing a portfolio-driven investment strategy that enhances your services. Learn the value of market-based rehabs and dynamic pricing to boost returns. Understand the importance of professional maintenance and prioritizing resident satisfaction for retention. Finally, uncover the secret to growing your business by cultivating strong, strategic partnerships with investors.

Brett Drevlow, the Director of Leasing at Evernest, dives into the intricate world of rental properties. With a focus on 2025 leasing strategies, he shares how to effectively overcome tenant objections and utilize data-driven pricing. Brett highlights the staggering 7-12% of fraudulent applications and emphasizes the importance of rigorous tenant screening. He discusses leveraging technology, building trust with renters, and the blend of art and science that successful leasing requires to safeguard owner investments in a competitive market.