Evernest Property Management Show

Matthew Whitaker and Spencer Sutton
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Jul 21, 2025 • 46min

Episode 153: Losing It All in 2008: How He Turned a Failing Business into 470 Doors | Todd Ried

In this discussion, Todd Reid, Broker owner of DKRentals.net, dives into his dramatic journey from losing everything in the 2008 financial crash to managing 470 properties in Atlanta. He shares actionable steps for aspiring entrepreneurs, emphasizing the grind of property management and the power of community. Todd reflects on the adrenaline of deal-making versus the benefits of stability in recurring revenue. He also reveals why aiming for 1,000 doors no longer intrigues him and highlights the importance of mentorship in his success.
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Jul 14, 2025 • 31min

Episode 152: What Happens If Your Bank Fails Today? (PM Owners Need To Know THIS) | Marshall Fulton

Most property managers think their trust accounts are set up correctly, but many are completely wrong - and that can lead to devastating consequences. In this episode of The Evernest Property Management Show, Marshall Fulton from Enterprise Bank breaks down the truth about trust accounts, FDIC insurance, and so much more. Contact Marshall on his LinkedIn or by emailing mfulton@enterprisebank.com. You'll learn: The two questions every property manager should ask their banker to avoid disaster down the line The most common mistake property managers make (and what to do instead) How property managers within HOAs should approach banks to maximize success Which popular software can handle both property management and HOA needs The one thing the best operators do to scale their business   Plus: Why bankers try to keep HOA members out of their software How private equity impacts acquisitions, sales, and purchases in the property management industry =================================== Connect with Matt and Spencer at Evernest: Evernest.co Guest: Marshall Fulton, Enterprise Bank Link: Connect with Evernest Link: Evernest YouTube Channel (@ThreeHundredToThreeThousand) (Watch this episode and more!) Visit the Podcast Website: Evernest.co/podcasts Email the Show: podcast@evernest.co =================================== Production House: Flint Stone Media Copyright of Evernest 2025.  
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5 snips
Jul 7, 2025 • 48min

Episode 151: Why this PM Owner Has a 4.8-Star Rating with 1,000 Doors (Trent Ratliff)

Trent Ratliff, a property management owner with an impressive growth from 200 to 1,000 doors, shares his journey through the challenges of the 2008 market crash. He reveals the single decision that transformed his career and discusses the unique investors that supported his rapid expansion. Trent emphasizes the importance of sustaining long-term relationships and creating a positive work environment. He explores the necessity of engaging with local property management groups and shares insights on the impact of AI on the industry.
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8 snips
Jun 30, 2025 • 49min

Episode 150: Culture > Contracts: Courtney Parks’ Playbook for Growing a Human-Driven PM Business

Courtney Parks is the Principal Broker & Director of Operations at Allegiance Property Management, actively shaping the future of the property management industry. She shares her unexpected journey from journalism to real estate and the challenges of shifting perceptions about the profession. Courtney highlights the importance of intentional culture and leadership development within teams. She shares a hilarious roofing mishap that taught her valuable lessons about systems and communication, alongside strategies for building relationships and maintaining a stellar online reputation.
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15 snips
Jun 23, 2025 • 56min

Episode 149: Want to Grow? This is the Way

Dylan Scroggins, Founder of Kalmar Group and recruitment expert in property management, shares invaluable insights on effective hiring. He discusses why storytelling matters in recruitment and highlights the 'Grinder' interview technique to identify top talent. Dylan reveals the common mistake of confusing personal rapport with actual job suitability. Additionally, he emphasizes strategic recruitment approaches and when to hire outside your network. With anecdotes from coaches like Nick Saban, he showcases how strong hiring can build a winning team.
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Jun 16, 2025 • 41min

Episode 148: Developing a Killer Sales Team

Hunter Terryn, Director of Sales at Evernest, dives into the art of building a top-notch sales team. He shares insights on effective onboarding processes that emphasize cultural fit and strategic training. The conversation highlights the balancing act between individual performance and teamwork, alongside the significance of rapid lead response. Hunter also tackles whether sales skills are innate or can be developed, and the essential elements of constructing a successful sales pipeline. This episode is packed with actionable strategies for sales leaders!
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Jun 9, 2025 • 39min

Episode 147: What Separates an Average Business Development Manager (BDM) from a Killer BDM?

Explore what sets top Business Development Managers apart in the property management world. Discover the crucial traits, like personality and market knowledge, that define high performers. Learn how effective hiring practices and follow-up strategies can transform average salespeople into exceptional ones. The conversation highlights the power of building relationships and trust for long-term success, alongside the essential role of BDMs in representing brand values. It's a treasure trove of insights for anyone in sales!
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11 snips
Jun 2, 2025 • 29min

Episode 146: Selling a PM Company in 2025: What’s Changed and What Hasn’t

Thinking of selling your property management business? Discover how market shifts since 2021 have impacted valuations and led many to feel stuck in a 'slog.' Learn the crucial role of density in profitability and what makes a company attractive to buyers. Explore red flags that can derail deals and essential strategies for boosting your company's value—even years before selling. Seller financing is on the rise, so get insider tips on navigating today's complex landscape and effectively managing transitions.
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8 snips
May 26, 2025 • 31min

Episode 145: 7 Pitfalls to Avoid When Scaling Your Property Management Company

Discover the seven common pitfalls property managers face when scaling their businesses. The hosts share valuable insights on the importance of hiring the right talent and documenting processes to avoid confusion. Learn how effective delegation and training can pave the way for success, and hear stories from their own experiences growing a company from 30 to 20,000 doors. Plus, they discuss building trust and communication with investors, all while adding a dash of humor. It’s a perfect blend of wisdom and laughs!
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Feb 17, 2025 • 43min

Episode 144: The Evernest Story, Part 6 - Inside Our Latest Acquisitions

This episode dives into the ambitious journey of managing 23,000 doors and aiming for 250,000 by 2024. The hosts discuss the significance of strategic partnerships and the complexities involved in recent acquisitions. There's a focus on the importance of aligning values with workplace culture and communication strategies during transitions. They reflect on the financial risks of big deals while celebrating daily victories, all while navigating the evolving landscape of property management and leveraging technology for future growth.

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