Evernest Property Management Show

Learn how to build a lasting team in property management by focusing on appreciation and shared vision. Discover effective strategies for attracting and retaining top talent, like creating outcome-oriented scorecards. Explore the balance between trust and micromanagement, plus essential communication routines that keep everyone on the same page. Find out how offering growth and development opportunities can maintain A-players, and why recognizing achievements is more impactful than just providing incentives.

Monica K. Gilroy, a trial attorney and founder of the Gilroy Firm, shares her expertise in real estate litigation, focusing on Fair Housing laws. She highlights the latest trends in reasonable accommodations and emotional support animals, providing practical verification tips to avoid fraud. Monica discusses the implications of recent legal changes and common pitfalls for property managers, such as misclassifying vendors and liability concerns. Her insights emphasize the importance of professionalism and common sense in the evolving property management landscape.

As 2026 approaches, setting clear, meaningful goals is crucial. Most people fail to set specific targets, often succumbing to quick-fix marketing traps. Spencer argues that self-negotiation is key, revealing how our inner narratives can obstruct success. He highlights common barriers like unworthiness and fear that deter goal-setting. A quarterly review process and identity-based goals are discussed as ways to create lasting change. Finally, he emphasizes the importance of long-term thinking and starting the journey now.

Join Jen Ruelens, broker-owner of OneFocus Property Management and a seasoned pro with 20+ years in real estate, as she shares her journey of scaling her business to 600 doors. Jen reveals the power of video content in building trust and securing better leads. Discover her strategies for turning repetitive questions into engaging videos that save time and enhance client relations. Plus, learn why authenticity trumps fancy gear, and how to overcome the fear of being on camera to boost your property management success!

Mark Ainley, co-founder of GC Realty & Development and host of the Straight Up Chicago Investor Podcast, delves into the power of video and authenticity in building local trust. He shares insights on nurturing a brand through storytelling and utilizing company data for impactful content. Ainley emphasizes the role of AI in enhancing hiring processes and content optimization. Practical tips include using simple phone videos and the importance of staying authentic. He champions video as the ultimate tool for differentiation that fosters familiarity and conversions.

Discover how video content can transform your property management strategy. Learn why consistent videos build trust and authority far beyond traditional ads. Explore how to use storytelling to boost conversions and simplify complex topics with explainer videos. Gain insights into optimizing your content for search engines and AI. Understand the importance of a long-term video library and efficient repurposing strategies. Plus, tips on authenticity and effective video structuring that resonate with your audience.

Lucas Wollschlager, founder of Veritas Copy and former Evernester, dives into the secrets of leveraging LinkedIn for lead generation. He explains how property managers can build a powerful content strategy without becoming influencers. Discover the importance of authentic messaging over shallow, SEO-driven content, and learn how consistent engagement on LinkedIn can transform your marketing efforts. Lucas also outlines practical tips for outreach, avoiding common mistakes, and using partnerships to boost client acquisition.

Discover cutting-edge lead magnets that every property manager should utilize. Learn the power of email sequences to convert prospects and the critical difference between marketing-qualified and sales-qualified leads. Explore the effectiveness of free rental analysis as the top lead magnet. Find out how AI chatbots can enhance lead capture and why timely follow-ups are essential. Plus, tips on nurturing leads through engaging newsletters and using content to establish market authority!

Kayleen vonSchondorf, Director of Marketing at Evernest, shares her digital marketing expertise for property managers. She emphasizes the importance of defining specific landlord avatars for targeted marketing. Discover essential website elements that build trust with potential clients and learn about technical SEO tips to enhance visibility. Kayleen also discusses how to create content that addresses landlord pain points, leveraging AI-driven tools to showcase expertise and improve discoverability on platforms like Google.

In this engaging discussion, Jay Berube, Founder of BetterWho and a seasoned property management expert, reveals how AI is transforming the industry. He explores the balance between automation and human roles, explaining that AI won't replace property managers but enhance their capabilities. Jay shares insights on maximizing efficiency through clear processes, the importance of robust systems, and how to harness AI for better decision-making. Plus, he introduces 'Betty Who,' an AI tool designed to streamline operational processes and enhance team performance.