Evernest Property Management Show Episode 151: Why this PM Owner Has a 4.8-Star Rating with 1,000 Doors (Trent Ratliff)
5 snips
Jul 7, 2025 Trent Ratliff, a property management owner with an impressive growth from 200 to 1,000 doors, shares his journey through the challenges of the 2008 market crash. He reveals the single decision that transformed his career and discusses the unique investors that supported his rapid expansion. Trent emphasizes the importance of sustaining long-term relationships and creating a positive work environment. He explores the necessity of engaging with local property management groups and shares insights on the impact of AI on the industry.
AI Snips
Chapters
Transcript
Episode notes
Trent’s Beginning in Property Management
- Trent Ratliff started property management after the 2008 crash by joining Solutions Realty Network and later partnering with Pam Coley.
- His decision to become an owner and grow from 200 to nearly 1000 doors transformed his career.
Why Managers Stall at 400-600 Doors
- Most property managers stagnate between 400 and 600 doors without pivoting.
- Trent’s growth from 600 doors in Atlanta to expansion in Alabama shows the necessity of market adaptability.
Hire Trusted Remote Assistants
- Hire virtual assistants or remote team members carefully by trusting referrals from current staff.
- This approach ensures reliability while managing costs effectively in property management.