Evernest Property Management Show Episode 154: Here's Where Property Management Companies Lose Money... Watch Out! (Brad Johnson)
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Jul 28, 2025 Brad Johnson, CEO of Profit Coach, shares his expertise in financial strategies tailored for property management companies. He reveals how the bottom 10% of clients can drain resources and stresses the importance of identifying profitable relationships. Discussing his unique journey from pastor to CEO, Brad emphasizes financial clarity and preparation for selling businesses. He also highlights the potential of ancillary services to boost revenue and encourages a shift in focus from door counts to true profitability for long-term success.
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Brad's Unique Career Path
- Brad Johnson transitioned from pastoral ministry to property management through various roles.
- He eventually became CEO of Profit Coach, combining his entrepreneurial spirit with industry expertise.
Know Your Financials Before Selling
- Get complete clarity on your company's financials, including proper accounting and understanding revenue and expenses.
- Know your true profitability and factor in fair owner compensation before selling.
Revenue Over EBITDA Valuations
- EBITDA figures often don't reflect true owner compensation in small businesses.
- Using revenue as a valuation shortcut can be more practical and consistent in property management acquisitions.
