Evernest Property Management Show Episode 150: Culture > Contracts: Courtney Parks’ Playbook for Growing a Human-Driven PM Business
Jun 30, 2025
Courtney Parks is the Principal Broker & Director of Operations at Allegiance Property Management, actively shaping the future of the property management industry. She shares her unexpected journey from journalism to real estate and the challenges of shifting perceptions about the profession. Courtney highlights the importance of intentional culture and leadership development within teams. She shares a hilarious roofing mishap that taught her valuable lessons about systems and communication, alongside strategies for building relationships and maintaining a stellar online reputation.
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Property Management Finds You
- Property management often finds people rather than people choosing it as a career.
- Strong communication and relationship skills are a key fit for success in the role.
Who Thrives in Property Management
- Property management suits those who prefer long-term relationship building over quick sales.
- Being adaptable and organized is critical to thrive in property management roles.
Use Personality Testing to Hire
- Use personality testing when hiring to better understand candidates' natural tendencies.
- Partnering with hiring agencies can help fill remote positions when capacity is limited.