Perpetual Traffic
Tier 11
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
Episodes
Mentioned books
Feb 14, 2025 • 32min
Why These 5 Ads Are The Best and Worst Super Bowl LIX Ads (Part One)
Super Bowl ads are a cultural spectacle, and this discussion dives deep into the highs and lows of this year's offerings. From Wanda Sykes’ eye-catching campaign to Tom Brady’s surprising ad brilliance, the analysis is both entertaining and insightful. The duo explores what makes an ad memorable, and how brands can keep the buzz alive post-game. They even tackle the intersection of sports entertainment and social awareness, highlighting bold choices aimed at crucial health issues. Tune in for humor, strategy, and a fun banter between the hosts!
18 snips
Feb 11, 2025 • 28min
How “The 4 C’s” Will Catapult You to Your 10X Goal in 2025
Discover the often-misunderstood world of digital marketing, where improper tracking setups can hinder your success. Learn how setting ambitious 10X goals can change your decision-making process and drive significant growth. Delve into the importance of courage and confidence in achieving extraordinary objectives, all while embracing personal desires. Plus, find innovative customer tracking strategies that can transform your business landscape and keep you ahead of the curve. Don't leave money on the table—maximize your potential!
Feb 7, 2025 • 24min
Trump’s Tariffs: The Marketing Opportunity & Impact Revealed
Ralph and Lauren dive into the impact of recent tariffs on marketing and business strategies. They discuss the hidden costs and consumer burden associated with these tariffs. The duo reveals how brands can pivot to find opportunities in market chaos, whether selling whiskey in Canada or navigating ads in the U.S. They emphasize the importance of adaptability and community-oriented marketing in uncertain times. Ultimately, it’s about turning economic shake-ups into unique advantages for savvy marketers!
Feb 4, 2025 • 27min
Part 2 - The 5 Step Formula to Determine Your nCAC
Discover the ins and outs of New Customer Acquisition Cost (nCAC) as Ralph and Lauren highlight hidden expenses that can derail your budget. They challenge common myths and unveil a formula that transforms your understanding of customer costs. The discussion includes vital insights on how seasonality affects profits, plus an exciting tool for tracking nCAC accurately. Listeners can also participate in an interactive challenge for a chance to win a strategy session—perfect for elevating your marketing game!
4 snips
Jan 31, 2025 • 24min
DeepSeek Explained: What Marketers Need to Know
Discover the rise of a game-changing AI firm, DeepSeek, ready to shake up the industry with budget-friendly solutions. Explore how venture capital is shifting towards innovative AI tools amidst trade restrictions. Delve into the ethical concerns surrounding AI chatbots and the pressing issue of data privacy. The complexities of data ownership in our cloud-driven world are unpacked, highlighting the risks of personal information sharing. Join the conversation about how these advancements are reshaping the future for businesses and consumers alike.
29 snips
Jan 28, 2025 • 38min
Part 1 - The 5 Step Formula to Determine Your nCAC
Discover the importance of New Customer Acquisition Cost (NCAC) as a key metric for business growth. Learn how to measure it effectively without getting lost in vanity metrics. Unpack the complexities of customer segmentation and its impact on digital advertising. Dive into the five-step formula for calculating Customer Lifetime Value (LTV) and why it matters for your strategy. Lastly, grasp the hidden costs that come with acquiring new customers and how to ensure profitability while optimizing marketing efforts.
Jan 24, 2025 • 1h 4min
The #1 Secret to Spending Less and Making More on Amazon
John Moran, a digital marketing expert from the Tier 11 team, shares groundbreaking insights on Amazon advertising. He discusses a game-changing strategy that combines less spending on Amazon with smarter ads on platforms like Facebook and YouTube to boost revenue. The conversation dives into the importance of understanding contribution versus attribution in marketing, optimizing ad performance, and navigating audience engagement. With actionable tips and engaging anecdotes, listeners will learn how to rethink their advertising strategies for better results.
7 snips
Jan 21, 2025 • 26min
Avoid This 1 Common Hiring Mistake at Your Own Peril
Discover the art of hiring smart and thinking big! The hosts discuss how setting ambitious 10X goals can revolutionize your business approach. Uncover the surprising twists that can occur during virtual interviews, revealing the importance of transparency and trust. Learn about navigating the hiring process with a focus on culture fit and attitude over mere skills. Plus, they share practical tips to avoid common pitfalls while building your dream team. Tune in for insights that can transform your hiring strategy!
Jan 17, 2025 • 36min
How to Make Your Present Better by Making Your Future Bigger
Ralph and Lauren dive into the power of thinking big, encouraging listeners to adopt a '10X' mindset instead of settling for mediocre goals. They share personal stories about the art of delegation and the freedom it can bring. Transforming dreams into actionable strategies becomes a key theme, alongside the importance of making sacrifices today for a brighter tomorrow. With captivating examples, they inspire listeners to aim higher, embrace intelligent failure, and invest in their growth and future success!
Jan 14, 2025 • 25min
[EXPOSED] What You Need to Know About The Honey Scam
A digital marketing scandal unfolds as the truth about the Honey browser extension is laid bare. Misattributed commissions and unethical practices are damaging the influencer community. Creators are caught off guard, facing significant losses and potential legal battles. The financial implications raise critical questions about brand trust and the future of affiliate marketing. With sharp insights and revealing analysis, the hosts dissect the fallout and what it means for digital marketers moving forward.
