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The Food Blogger Pro Podcast

Latest episodes

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Oct 16, 2018 • 1h 3min

172: Dreaming Big with Olena Osipov

Staying motivated, avoiding mistakes, and refreshing old content with Olena Osipov. ----- Welcome to episode 172 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Olena Osipov from iFOODreal about the importance of dreaming big in order to grow your blog. Dreaming Big Your goals, dreams, and aspirations shape the direction in which you take your business and blog, and Olena’s journey is a great example of that. You’ll learn how she stayed motivated and encouraged through all of the ups and downs of blogging and how she managed to take her blog full-time. Olena is living the dream, and she talks all about how she did it in this episode! In this episode, Olena shares: What it was like to move from Ukraine to Canada How she decided to start her blog How she stayed motivated How to keep going and connect with others What her biggest mistake was How she saw 75% growth in traffic SEO recommendations she received Why updating old recipes was so helpful Resources: Unsplash iFOODreal Pat Flynn 053: Pat Flynn’s Tips for Building Online Businesses That Fly 097: How to Create a Full-Time Income from Blogging Using The Egg Carton Method with Bjork Ostrom 093: How Finding a Niche Transformed a Business with Meggan Hill from Culinary Hill 132: Perfecting Your Story and Your Brand with Laurie Buckle 091: Optimizing Recipes for SEO with Joost De Valk from Yoast SEO Google Ads Keyword Planner Google Trends Ahrefs Moz 133: Optimizing Your Food Blog’s SEO with Casey Markee 136: Optimizing for Search Results on Google and Pinterest with Raquel Smith Tasty Recipes Nutrifox Tasty Pins Follow Olena on Facebook and Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, HayMade! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.
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Oct 9, 2018 • 58min

171: The Business of Podcasting with Noelle Tarr

How to keep creating content, stay relevant, and get sponsors with Noelle Tarr. ----- Welcome to episode 171 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Noelle Tarr from Coconuts & Kettlebells about strategically using a podcast to build a business. The Business of Podcasting Let’s talk about podcasting and how it can be an awesome opportunity to get your content seen and heard. Noelle has a blog, a cookbook, and a podcast, and she finds that the podcast is a great way to reach her audience on a deeper level and create a community with her followers. You’ll learn how she started her podcast, how she decides on topics, and so much more. If you’ve ever wondered if starting a podcast is right for you, this episode will help you understand the benefits and opportunities behind building your brand with a podcast. In this episode, Noelle shares: Why she started her podcast How she tracks the success of her podcast Which podcast topics perform best How she’s building her email list How they keep creating content How they schedule their podcast interviews How they keep topics relevant How they use their podcast to communicate other projects to their followers Tips for pricing podcast sponsorships Resources: Pocket Coconuts and Kettlebells Well-Fed Women Podcast Libsyn Coconuts & Kettlebells cookbook Podcasts Hit the Books How to Start a Podcast in 2018: Pat’s Complete Step-By-Step Podcasting Tutorial 053: Pat Flynn’s Tips for Building Online Businesses That Fly If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Dawn! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.
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Oct 2, 2018 • 48min

170: What's Working and What's Not with the FBP Community

How to get your content seen, use other medias to share your content, and finding the time to get through your to-dos. ----- Welcome to episode 170 of the Food Blogger Pro podcast! This week on the podcast, we hear from three Food Blogger Pro members about what’s working to help them grow their blogs and what’s not. What’s Working and What’s Not We’re so excited to share this new episode with you today because it’s definitely a bit different from the episodes we’ve shared in the past. We’re highlighting three Food Blogger Pro members, Katie, Mary, and Sarah, as they talk about the things that really help their blog growth, and the things that they’ve been struggling with. Then Bjork responds and offers some ideas and encouragement to work through those tough situations. He talks about finding the time to work through your to-dos, tips for social media, and more. It’s a really fun episode, and we’d love to hear what you think in the comments! In this episode, Katie, Mary, and Sarah share: Using your blog as a portfolio Getting your content seen Using recipe videos How passion fuels progress Finding enough time Resources: Hey Nutrition Lady What is affiliate marketing? 12 Healthy Freezer Meals Mary’s Nest Mediawyse Blog Tutor Sustainable Cooks If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
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Sep 25, 2018 • 54min

169: Insights and Observations on Starting a Business with Josh Pigford

Caring for yourself as an entrepreneur, ignoring data, and being a painkiller with Josh Pigford. ----- Welcome to episode 169 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Josh Pigford from Baremetrics about the lessons he has learned in the 15+ years he’s been building businesses. Insights and Observations on Starting a Business The life of an entrepreneur is always changing, but after 15+ years in the business, you can expect to learn a thing or two. Josh is a self-proclaimed “maker” who “can’t stop making things.” As a blogger, you can probably relate. You can’t stop posting, stop photographing, stop social media-ing. Josh has 50+ projects and businesses under his belt, and he’s here today to share a few of the insights and observations he has learned along the way. From advice about whether you should have a painkiller or a vitamin business to whether or not it makes sense to strive towards perfection, you’ll learn all about the lessons Josh has learned to help him build a $1M+/year business. In this episode, Josh shares: When he became an entrepreneur What Baremetrics is Why his customers cancel His insights and observations for starting businesses Why you should ignore data early on The difference between a painkiller and a vitamin in business How to care for yourself as an entrepreneur Resources: Baremetrics WP Tasty Open Benchmarks Open Startups 140: From $300k in Product Sales to $9m in Software Sales with Nathan Barry Josh’s Observations / Insights Shoeboxed Quickbooks Cedar & Sail Rockburg Follow Josh on Twitter If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Becky Wink! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.
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Sep 18, 2018 • 52min

168: How to Add More Value to Your Sponsored Content with Mandi Gubler

Why metrics are important, advice for growing your sponsored content, and how to stand out to brands with Mandi Gubler. ----- Welcome to episode 168 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Mandi Gubler from Vintage Revivals about a new way to organize and report on sponsored content. How to Add More Value to Your Sponsored Content Let’s face it: sponsored content is tough. Determining your work’s value, fostering a relationship with a brand, and actually creating valuable content is certainly not the easiest way to monetize your blog.   That said, it can be an extremely profitable way to monetize your site, and Mandi is here today to chat all about it. The majority of her blogging income comes from sponsored content, so she understands how the process works and how to deliver the most valuable content possible to the brands she’s working with. She wants to help you refine your sponsored content process and add more value to your campaigns. She’ll give you advice for standing out to a brand, choosing a project management tool, and more! In this episode, Mandi shares: How DIY blogging has changed since she started blogging The common income path for DIY bloggers Where the majority of her income comes from How to determine your sponsored content rate The problem she sees with project management tools Why metrics are so important in sponsored content work Advice for growing your sponsored content game How to stand out to a brand How to determine when you should increase your rate Where you can go to learn more about sponsored content Resources: Vintage Revivals Typeform Curbly Influence Kit Izea Bruno’s Sponsored Content Crash-Course Follow Mandi on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. If you’d like to be featured as our Reviewer of the Week in an upcoming episode of the Food Blogger Pro Podcast, leave a review for us on iTunes and include your name and blog name in the review! We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.
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Sep 11, 2018 • 58min

167: The Importance of Investing in Yourself with Jessica Gavin

How to manage your time, reinvest in your blog, and invest in yourself with Jessica Gavin. ----- Welcome to episode 167 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Jessica Gavin about investing in your blog and yourself. The Importance of Investing in Yourself Jessica’s career has taken her to a lot of different places: attending culinary school, becoming a food scientist, writing a cookbook, creating an app, working with her husband, learning photography, and meeting other bloggers at conferences and workshops. And even with all of that going on, Jessica understands a lesson that’s sometimes tough to grasp: the importance of investing in yourself. Sometimes it’s necessary to buy that extra lens, attend that workshop, or join that group because you’ll grow through that situation. You’ll hear her talk about how she manages her time, how she formed her posting strategy, and why she chooses to reinvest in her blog and herself in this episode. Enjoy! In this episode, you’ll learn: Why she decided to not go to culinary school out of high school and decided to study food science instead When she decided to start her blog When she started to take the photos for her blog How she manages her time How she chose a posting strategy Why they choose to reinvest in the blog Resources: Learn about affiliate marketing Yoast Blog Tutor 091: Optimizing Recipes for SEO with Joost De Valk from Yoast SEO Everything Food Conference Jessica’s income reports 093: How Finding a Niche Transformed a Business with Meggan Hill from Culinary Hill 132: Perfecting Your Story and Your Brand with Laurie Buckle CookIt Media SideChef Jessica’s app Follow Jessica on her blog 038: 7 Strategies to Build Traffic If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Katams! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.
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Sep 4, 2018 • 47min

166: Answering Your Questions about Pinterest with Kate Ahl

When you can expect a burst of Pinterest traffic, the ideal number of boards, and how to disclose sponsored links with Kate Ahl. ----- Welcome to episode 166 of the Food Blogger Pro podcast! This week on the podcast, we’re sharing the Q&A from our recent Pinterest Traffic Bootcamp. Answering Your Questions about Pinterest Pinterest is a complex social media that requires time and a solid strategy to see success. That’s exactly why we held a Pinterest Traffic Bootcamp! We invited Kate Ahl, our FBP Pinterest Expert and the owner of the Pinterest management company, Simple Pin Media, to speak about strategies, building traffic, tools, and more. We hosted a Q&A with Kate at the end of the Pinterest Traffic Bootcamp, and she answered a ton of your most important Pinterest questions around topics like hashtag best practices, board management, and the highs and lows of Pinterest traffic. After listening to this episode, you’ll be equipped with knowledge to help you form your own successful Pinterest strategy. Enjoy! In this episode, you’ll learn: If keywords and hashtags are the same thing Best practices for hashtags on Pinterest If you should be using board sections What the ideal number of boards is If you should disclose your sponsored or affiliate links on Pinterest Why your Pinterest traffic might have gone down recently When you can expect a burst of traffic as a food blogger What giraffe pins are and why you shouldn’t be using them anymore What rich pins are and whether or not you should use them What the benefits of group boards are Whether or not you should delete pins How videos work on Pinterest Resources: Google Home Mini How to listen to podcasts on your Google Home Simple Pin Media Tailwind Join the Simple Pin Media newsletter Bitly How to upload video to Pinterest Simple Pin Podcast Simple Pin Media services If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Lois from Polish Housewife! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.
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Aug 28, 2018 • 48min

165: Getting Things Done with David Allen

Creating a trusted system, creating a weekly review, and getting clearer with David Allen. ----- Welcome to episode 165 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with David Allen about his Getting Things Done Methodology. Getting Things Done Blogging comes with a never-ending to-do list. Reach out to that sponsor! Send so-and-so an invoice! Look into why my site is slow! Come up with an editorial calendar for next month! How do you ensure that you stay productive and on top of all of your to-dos? You have a set system of principles to keep you organized and motivated. That’s what Getting Things Done is all about. You’ll learn all about David’s productivity tips that will help you create order out of chaos in this episode! In this episode, David shares: What the GTD methodology is What the five steps are What it means to get clearer How to do nothing What mind like water means How to create a trusted system What lists you should use to get things done What the 2-minute rule is What it means to gather all of your open loops Why a weekly review is valuable What an “in basket” is Resources: Getting Things Done common tools Things Getting Things Done book Big Magic The War of Art Getting Things Done global partners Getting Things Done podcast GTD Connect If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Lauren from Lillian Dora! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.
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Aug 21, 2018 • 40min

164: Bjork Gets Interviewed: How to Level-Up Your Food Blog

Advice for bloggers, starting a business, and publicizing income with Bjork Ostrom. ----- Welcome to episode 164 of the Food Blogger Pro podcast! This week, we’re playing an episode from The Businessese Influencer Marketing Podcast. In this episode, Bjork chats with Danielle Liss about trends in blogging, how they started all of their businesses, why they decided to write about their income on Pinch of Yum, and so much more! You’ll also learn about his favorite books and whether he’s a Mac or PC guy. In this episode, Bjork discusses: How he and Lindsay transitioned into entrepreneurship How Food Blogger Pro started Why it’s important to fulfill a need How Nutrifox and WP Tasty started 1% infinity and advice for bloggers Thanks to our Reviewer of the Week, Emily! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers. Resources: Get the resources for this episode here: https://www.businessese.com/episode48/
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Aug 14, 2018 • 47min

163: What WordPress’ Gutenberg Update Means for You with Raquel Smith

When Gutenberg is coming and how you can prepare for this WordPress update with Raquel Smith. ----- Welcome to episode 163 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Raquel Smith from WP Tasty about WordPress’ new Gutenberg update. What WordPress’ Gutenberg Update Means for You If you’re running your blog on WordPress, chances are you’ve heard of Gutenberg. Gutenberg is WordPress’ new WYSIWYG post editor, and it’ll be a part of WordPress core before we know it. But will this new way of editing impact you and your posts? You betcha. And Raquel is here to talk all about what you can expect once Gutenberg is live on your site. Between setting up a staging site to test your plugins to understanding what blocks are, this episode will get you prepared for the Gutenberg release later this year! In this episode, Raquel shares: Why version 1.6.0 is an important update for Tasty Recipes What a CMS is and what open-source means Why people self-hosted WordPress sites are beneficial What Gutenberg is What blocks are When we should expect to see Gutenberg How you can prepare for Gutenberg Resources: Shane and Simple 136: Optimizing for Search Results on Google and Pinterest with Raquel Smith Daniel Bachhuber Gutenberg Tasty Recipes is Gutenberg-Ready How to Migrate Your Blog to Gutenberg Frontenberg WordPress 4.9.8 Maintenance Release Gutenberg plugin WP Tavern WP Tasty blog If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Kim from Kickass Baker! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

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