The Food Blogger Pro Podcast

Quality content, becoming a subject matter expert, and finding connections in your content with Jeff Coyle. ----- Welcome to episode 180 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Jeff Coyle from MarketMuse about becoming an expert on your blog.  Establishing Your Expertise Jeff helps run MarketMuse, an AI planning and optimizing software, and they focus on optimizing your content to improve your search engine ranking potential. This episode focuses around becoming a subject matter expert on your blog; choosing a topic to go all-in on and really become “the” expert of that topic. You’ll learn a lot about why subject matter expertise is valuable as a content creator, what a quality piece of content actually looks like, how you can prove you’re an expert, and so much more. Let’s dive in! In this episode, Jeff shares: What led him to MarketMuse Why subject matter expertise is valuable What a quality piece of content looks like How you can prove you’re an expert How to find connections in your content How narrow your expertise should be Resources: MarketMuse TechTarget Google Adwords Keyword Planner Follow MarketMuse on Twitter If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Rebecca from No Big Bites! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Why you might want to purchase a website, how to make smart buying decisions, and how to buy a process with Jeff Hunt. ----- Welcome to episode 179 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Jeff Hunt about the process of buying and selling websites.  The Art of Buying Websites If you want to secure a place on the internet with a website, you don’t always need to start it from scratch. Instead, you can buy a pre-existing website. Why would you want to buy rather than start? Well, that’s a good question, and the exact reason why Jeff is here today. He’ll talk about his decision to purchase his first website, how you can make smart buying decisions, how to avoid spammy links, and so much more. If you’re looking for ways to diversify your income, or perhaps start a new site, I think you’re really going to learn a lot from this interview. Let’s jump in. In this episode, Jeff shares: Why he moved overseas How he started buying websites Why you’d buy a website How you can be smart when buying a website What a spammy link is What it means to buy a process What it looks like to buy a website Resources: The Website Investor Podcast Flippa Ahrefs Flip Minds If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Dale & Valarie from Unstoppable Foodie! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Consistent quality content, working together, and improving the process with Sonja and Alex Overhiser from A Couple Cooks. ----- Welcome to episode 178 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Sonja and Alex Overhiser about balancing content, working together, and podcasting. Life, Podcasting, Blogging, and Cookbook Writing Sonja and Alex seem to be doing it all: publishing consistent quality blog content, focusing on SEO, sharing their content on social media, publishing a cookbook, and producing a podcast. How do they balance it all? That’s a good question. And that’s the exact topic of this episode. They cover their typical day-to-day, small changes that helped them find balance, and more. Let’s dive in. In this episode, Sonja & Alex share: How they started their blog How they keep improving their process What it was like to transition to working on A Couple Cooks full time What their typical day looks like How they work together as a family and find balance Why they started their podcast Resources: How to Make Sourdough Bread: The Simplified Guide on A Couple Cooks 12 Healthy Freezer Meals on Pinch of Yum Hashtag Jeff SEMrush Asana A Couple Cooks | Small Bites Podcast Pretty Simple Cooking Cookbook If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Laine Oliver! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Lighting for recipe videos, different videos for different platforms, and finding your video style with Emily Caruso. ----- Welcome to episode 177 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Emily Caruso, Pinch of Yum’s Video Specialist, as part of our recent Video in 2019 Summit. A Video in 2019 Q&A We recently held a free event called the Video in 2019 Summit, and it focused on ways you can level-up your recipe videos in the new year. Our last session of the day was a Q&A with Pinch of Yum’s Video Specialist, Emily Caruso, and she answered listener-submitted questions about style, lighting, tools, and more. Emily creates awesome Pinch of Yum recipe videos all by herself in her home, so if you’re producing videos without a fancy studio, you’ll find this episode inspirational, motivational, and full of helpful tips! In this episode, Emily shares: How she created different videos for different platforms How to fade music at the end of your videos What it’s like to shoot videos by herself How to figure out your rate for making videos for brands How to level your camera The importance of hooks Tips for finding your style If she treats lighting the same as she does with photography How video ads work How to deal with the nuances of natural lighting Resources: Premium Beat The Gear We Use for Recipe Videos Glide Gear OH 100 Cell Phone Mount 099: Sponsored Content and Getting Paid What Your Work is Worth with Danielle Liss Google Drive File Stream If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Emily from Layers of Happiness! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Top mistakes of affiliates, buyer intent, and the authentic use of affiliate links with Chris Guthrie. ----- Welcome to episode 176 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Chris Guthrie about making affiliate marketing work for you. Affiliate Marketing for Bloggers This is the greatest time of year. No, not because of the holidays…because it’s gift guide season! Joking aside, gift guides are just one of the many ways that you can make affiliate marketing work for you, and that’s exactly why Chris is here. He’s sharing some unique strategies for affiliate marketing, and he chats about important keywords for affiliate marketing, optimization, and more. If you’re looking for ways to up your affiliate income game, this episode is for you! In this episode, Chris shares: Why he started product review sites Why buyer intent is important and how to create content around it Why keywords like “best” and “top” are helpful for affiliate marketing The biggest mistakes affiliates make How you can authentically use affiliate links How you can win an optimization session with Chris Resources: SEMrush Ahrefs Top 7 Tips I Used to Make $41,438.42 in 2009 with Amazon Associates Amazon Associates Program Fee Schedule EasyAzon Amazon OneLink Up Fuel Follow Chris on Twitter If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Tieghan from Half Baked Harvest! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Photography, blogging as a career, and finding balance with Ali Martin. ----- Welcome to episode 175 of the Food Blogger Pro podcast! This week on the podcast, we’re rewinding back to episode #24 with Ali Martin from Gimme Some Oven. How to Find Balance in Blogging Every once in a while, we like to rewind back to a past episode of the Food Blogger Pro Podcast, and this one is a good one. It’s one of our most popular episodes, and while a lot has changed since this episode aired in December 2015, a lot of what Ali talks about is as important as ever. We’re so excited about this FBP Rewind episode because the advice that Ali gives in this interview is timeless. She talks about important self-care tips, following your passions, and how she grows her blog every day. In this episode, Ali shares: How she stumbled upon the idea for a blog & got started What motivated her to keep blogging when she didn’t even know she could make money with a blog Her tips for white photography When she quit her job to be a blogger full-time, and how long she thinks she’ll be doing it What she does to continue to grow her blog every day How she uses the Google Keyword Planner to get post ideas Why she surveys her readers every year Her best advice for new and experienced bloggers Resources: Food Blogger Pro enrollment opens on Thursday, November 8! Join at foodbloggerpro.com Gimme Some Oven 016: How Elise Bauer Built Simply Recipes and Recovered from a 70% Drop in Traffic White Balance Eyedropper Tutorial Google Keyword Tool (note - this link will only work if you have an AdWords account set up) Gimme Some Oven on Facebook, Twitter, Pinterest, and Instagram Ira Glass quote on creative work foodbloggerpro.com/one If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Bethany from Maloney Made! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

A free event (and you're invited!), proactive content consumption, and microlearning with Bjork Ostrom. ----- Welcome to episode 174 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about the ways that you can practice 1% infinity with your blog or business. 7 Ways To Practice 1% Infinity If you’ve been around Food Blogger Pro for a while, chances are that you’ve heard of 1% infinity. It means making a little bit of progress, every single day, forever, and it’s our philosophy here at FBP HQ. But how do you actually practice 1% infinity in your own life? That’s the question Bjork is answering in today’s episode. And we’d love to know: what’s the #1 way you practice 1% infinity in your business? Let us know in the comments at foodbloggerpro.com/174! In this episode, Bjork shares: Why free events and webinars are valuable What proactive content consumption is How to block out time for microlearning An easy to fill your day with knowledge Why it’s important to connect with both similar and diverse groups of people How conferences or in-person events are inspiring What structure-free times are Resources: Register for our Video in 2019 Summit! Pocket This Week in Startups Startups for the Rest of Us MacBreak Weekly Mixergy If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Aaron from Fat for Weight Loss! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Diversifying income, a smarter way to choose tools, and forming your path with Sven Raphael Schneider. ----- Welcome to episode 173 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Sven Raphael Schneider from Gentleman’s Gazette about starting and growing his business by fulfilling a need. Creating What You Can’t Find Sven Raphael Schneider started his business, Gentleman’s Gazette, out of a need. He was looking for information on men’s fashion, and he couldn’t find it. So he fulfilled the need he saw and created the content himself. From there, he learned a lot about running a business, from diversifying his income to understanding the correlation between quality and sales. You’ll learn all about his strategies for growth in this episode. In this episode, Sven shares: How he formed his path online How he dealt with troubles early on The way he’s diversifying his income Why quality doesn’t always equate to sales Why you should think of your goals before choosing your tools Why they switched their focus from Instagram to YouTube Why he likes to produce content in advance Resources: Moleskine Gentleman’s Gazette ConvertKit InflusionSoft 097: How to Create a Full-Time Income from Blogging Using The Egg Carton Method with Bjork Ostrom Traction EOS Follow him on YouTube If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Rosscito! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Staying motivated, avoiding mistakes, and refreshing old content with Olena Osipov. ----- Welcome to episode 172 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Olena Osipov from iFOODreal about the importance of dreaming big in order to grow your blog. Dreaming Big Your goals, dreams, and aspirations shape the direction in which you take your business and blog, and Olena’s journey is a great example of that. You’ll learn how she stayed motivated and encouraged through all of the ups and downs of blogging and how she managed to take her blog full-time. Olena is living the dream, and she talks all about how she did it in this episode! In this episode, Olena shares: What it was like to move from Ukraine to Canada How she decided to start her blog How she stayed motivated How to keep going and connect with others What her biggest mistake was How she saw 75% growth in traffic SEO recommendations she received Why updating old recipes was so helpful Resources: Unsplash iFOODreal Pat Flynn 053: Pat Flynn’s Tips for Building Online Businesses That Fly 097: How to Create a Full-Time Income from Blogging Using The Egg Carton Method with Bjork Ostrom 093: How Finding a Niche Transformed a Business with Meggan Hill from Culinary Hill 132: Perfecting Your Story and Your Brand with Laurie Buckle 091: Optimizing Recipes for SEO with Joost De Valk from Yoast SEO Google Ads Keyword Planner Google Trends Ahrefs Moz 133: Optimizing Your Food Blog’s SEO with Casey Markee 136: Optimizing for Search Results on Google and Pinterest with Raquel Smith Tasty Recipes Nutrifox Tasty Pins Follow Olena on Facebook and Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, HayMade! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

How to keep creating content, stay relevant, and get sponsors with Noelle Tarr. ----- Welcome to episode 171 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Noelle Tarr from Coconuts & Kettlebells about strategically using a podcast to build a business. The Business of Podcasting Let’s talk about podcasting and how it can be an awesome opportunity to get your content seen and heard. Noelle has a blog, a cookbook, and a podcast, and she finds that the podcast is a great way to reach her audience on a deeper level and create a community with her followers. You’ll learn how she started her podcast, how she decides on topics, and so much more. If you’ve ever wondered if starting a podcast is right for you, this episode will help you understand the benefits and opportunities behind building your brand with a podcast. In this episode, Noelle shares: Why she started her podcast How she tracks the success of her podcast Which podcast topics perform best How she’s building her email list How they keep creating content How they schedule their podcast interviews How they keep topics relevant How they use their podcast to communicate other projects to their followers Tips for pricing podcast sponsorships Resources: Pocket Coconuts and Kettlebells Well-Fed Women Podcast Libsyn Coconuts & Kettlebells cookbook Podcasts Hit the Books How to Start a Podcast in 2018: Pat’s Complete Step-By-Step Podcasting Tutorial 053: Pat Flynn’s Tips for Building Online Businesses That Fly If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Dawn! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.