Dealing with burnout, making the tough decisions, and generating income your way with Carrie Forrest. ----- Welcome to episode 152 of the Food Blogger Pro podcast! This week on the podcast, Bjork chat with Food Blogger Pro member, Carrie Forrest, about 6 big mistakes that she made over her 9 years of blogging. 6 Blogging Mistakes Made By a Veteran Food Blogger Today’s podcast is extra special because we’re featuring a Food Blogger Pro member, Carrie from Clean Eating Kitchen! Carrie has been blogging for nine years, and as you can imagine, she has learned a lot about her readers, the blogging industry, and herself in that time. And that’s why she’s here today. Between learning the hard truth about what happens when you change your URLs to alienating her audience, she’s sharing the top 6 mistakes she made and how you can avoid making them yourself. In this episode, Carrie shares: What it was like blogging 9 years ago What burnout was like and why it made her want to quit blogging How she made the tough decisions about her blog What she learned from alienating her audience How she fixed her broken links How she refined her photography style Resources: Food Blogger Pro enrollment closes May 31! Enroll today! Clean Eating Kitchen Stitch Fix Redirection plugin Pretty Links Google Search Console Tasty Food Photography Backlinko 097: How to Create a Full-Time Income from Blogging Using The Egg Carton Method with Bjork Ostrom Clean Eating for Women podcast Follow Carrie on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Karen from Seasonal Cravings! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

When it's time to take a break, how to change your mindset, and what's next for her blog with Stephanie Wise. ----- Welcome to episode 151 of the Food Blogger Pro podcast! This week on the podcast, Bjork chat with Stephanie Wise from Girl Versus Dough about stepping away from blogging and pivoting her focus. Designing Your Lifestyle When running a business online, it’s easy to experience burnout. Stephanie is familiar with the feeling; she actually stopped blogging at Girl Versus Dough for the majority of last year. In that time, she focused on her family and reevaluated what made her love blogging in the first place. Now that she’s back to blogging, she views the process of producing content in a new light. She’ll talk about what’s next for her and her blog, as well as her advice for others who are thinking about pivoting. In this episode, Stephanie shares: Why she decided to stop blogging When she realized it was time to take a break How her mindset has changed What’s next for her, her brand, and her home life How she deals with pushback Her advice for others who are thinking about pivoting Resources: Learn more about becoming a Food Blogger Pro member Stephanie’s cinnamon roll recipe and Girl Versus Dough 2.0 post 145: Present Over Perfect with Shauna Niequist Tiny Shiny Home Girl Versus Dough Follow Stephanie on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Alyssa from Simply Quinoa! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We're celebrating our 150th episode with a fun Q&A with Bjork. You'll learn about his management style, why he loves Minnesota, how they're A/B testing on Pinch of Yum, and more. ----- Welcome to episode 150 of the Food Blogger Pro podcast! This week on the podcast, Bjork is in the hot seat, and he chats about his favorite music, how he formed his management style, and his favorite Pinch of Yum recipe. Get to Know Bjork Ostrom Happy 150th episode day!! We’re so honored and thrilled to have you listening along to the Food Blogger Pro Podcast each week, so to celebrate, we’re publishing a fun Q&A episode with our fearless leader, Bjork Ostrom. We’ll focus on some business and blogging questions, and then dig into the personal stuff and discover more about Bjork’s music career (!!!) and his unconventional favorite Pinch of Yum recipe. This interview was a lot of fun, and we really hope you enjoy it! In this episode, Bjork shares: What his most memorable podcast episode is If there was ever an episode that inspired him to change a part of his business How he overcomes roadblocks How they’re using A/B testing on Pinch of Yum His and Lindsay’s AIM screen names The books he most recommends Why he loves living in Minnesota What he likes to listen to on Spotify How his music career helped shape his future careers What his favorite Pinch of Yum recipe is How it feels to have 150 episodes in the books Resources: Register for the SEO Bootcamp! ScreenFlow Zoom 145: Present Over Perfect with Shauna Niequist Present Over Perfect 104: How Bloggers Should Handle Their Taxes and Accounting with Cathy Derus 063: Personal Finance for Business Owners with Jeff Rose from Good Financial Cents 147: GDPR for Influencers with Danielle Liss Slack Intercom Google Optimize Y Combinator The War of Art 087: How to Take Permission and Grow Your Business with Andy Traub Man’s Search for Meaning Spotify 144: Netflix, Everybody Loves Raymond, and Somebody Feed Phil with Phil Rosenthal Bjork’s favorite Pinch of Yum recipe If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Angel from Cheftographer! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

How SEO works on Pinterest, how often you should be pinning, and the optimum size for pins with Yuka Ohishi. ----- Welcome to episode 149 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Yuka Ohishi about optimizing your posts for Pinterest. How to Get Your Content to Stand Out on Pinterest Pinterest can be one of the biggest sources of traffic for food bloggers, so it’s important to optimize your posts, descriptions, and photos for Pinterest success. That’s why Yuka is here today. She has worked at Pinterest for a few years, and she knows the ins and outs of the platform. She’ll answer some of our members’ most common Pinterest questions like how big your pins should be, how hashtags work, how to optimize Pinterest descriptions, and so much more. If you’re looking for ways to improve your Pinterest efforts, this episode is for you! In this episode, Yuka shares: How she started working with Pinterest How often you should be pinning Why the new profile will help you customize your presence on Pinterest Whether or not you should use rich pins How SEO works on Pinterest How to optimize your Pinterest descriptions How hashtags on Pinterest work The ideal size for long pins How to get more traffic from Pinterest Resources: Validate your rich pins Pinterest’s Business Site Pinterest Creators Blog If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Sara from Vegan Chickpea! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

How to craft your ideal day, why you should beta test your idea, and how to launch a course with Steph Jones. ----- Welcome to episode 148 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Steph Jones from Steph Yoga about realizing there needed to be a change in her career and how she made that change happen. Pivoting to Find Success Sometimes we think we know exactly what we want to be doing in life, only to learn that it’s not as fulfilling as we had hoped. That’s the exact situation that Steph found herself in when she realized that there needed to be a change. She decided to become a yoga instructor and wanted to take her passions to an online platform. Fast forward through a lot of work, testing her idea, and building her site, she now has a thriving yoga membership workout site that helps its members transform their health and bodies through yoga. You’ll learn all about how she found her passions and built her business in this interview. In this episode, Steph shares: What she did before she built her own business How she realized that she needed a change How she became a yoga instructor Why she decided to build a food blog How to craft your ideal day How she beta tested her idea How she launched a waiting list Why a drip campaign was helpful How she knew she was ready to launch Why an open / closed enrollment format works for her Resources: Audible You Are a Badass Essentalism The 4-Hour Workweek Teachable Steph Yoga ActiveCampaign Final Cut Pro X MemberPress 062: How To Launch a Membership Site with Mike Morrison from The Membership Guys Follow Steph on Instagram and on Facebook If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Alexa from Girl in Healing! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

What GDPR is, why it’s important, and how to implement GDPR-compliant changes on your site with Danielle Liss. ----- Welcome to episode 147 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Danielle Liss from Hashtag Legal and Businessese about understanding GDPR. GDPR for Influencers Have you heard of GDPR? It’s a regulation in the EU about data protection, and it affects everyone with readers in the EU. These four letters are causing a lot of confusion and raising questions in our niche, so Danielle is here today to help us all understand its impact. It’s important to understand the rules and regulations of GDPR so that we can protect ourselves as bloggers and business owners, but it’s also important so that we can protect the privacy of our readers. You’ll learn how to audit your site for compliance, the difference between different types of data, and how you might be collecting data on your site visitors without knowing it. In this episode, Danielle shares: What GDPR is and why it’s important for influencers How you might be collecting data on your visitors The difference between personal and sensitive data is Why you should audit your site Why disclosing the information you collect might help your relationship with your readers How you can stay up-to-date on GDPR updates Resources: Google Security Checkup 099: Sponsored Content and Getting Paid What Your Work is Worth with Danielle Liss Hashtag Legal GDPR checklist on Businessese GDPR plugin If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Caroline! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

How to view your blog as a business from day 1, better serve your email subscribers, and hire help with Kate Kordsmeier. ----- Welcome to episode 146 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Kate Kordsmeier from Root & Revel about how she generated a full-time income from her blog in just two years. $75,000 in Year 2 One of the most common questions we get on Food Blogger Pro is when bloggers should start monetizing. What do you think? 6 months? A year? 1,000 followers on Instagram? 10,000 page views per month? Kate believes you should start monetizing as soon as possible (as in day one), and in this interview, you’ll learn all about the ways she has monetized and grown her blog over the past two years. In this episode, Kate shares: How she knew she needed a change from freelancing Why finding the Pinch of Yum Income Reports were helpful How she was intentional with her learning How she started viewing her blog as a business over a hobby Her approach to affiliate income and sponsored content What her weekly affiliate email is like How she uses tags to segment her email list How she found people to help her with her blog Resources: Root & Revel 046: How Kate Kordsmeier Doubled Her Income with Freelancing Pinch of Yum Income Reports Kate’s 2017 Income Report: “How I Made $75,000 Blogging in Year 2” Mediavine ButcherBox ConvertKit Simple Pin Media Mediawyse Kate’s business coaching Follow Kate on Facebook, Instagram, and Pinterest If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Kitty from My Katie Blue! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

How to live with intention, say no, and seek silance with Shauna Niequist. ----- Welcome to episode 145 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Shauna Niequist about inspiration, knowing when to disconnect, and living with intention. Present Over Perfect Shauna understands how important it is to live a life full of meaningful choices and intentional seasons, but she didn’t always live this way. It took her coming to a breaking point to really evaluate her choices and understand what’s really important. As bloggers and entrepreneurs, we tend to feel the need to constantly be connected to social media, responding to comments, and answering emails. But while those things are important, it’s also important to recognize when you should disconnect, say no, and seek silence for a bit. You’ll learn how to live “Present Over Perfect” in this episode! In this episode, Shauna shares: What her interview with Oprah was like When she knew there needed to be a change in her life What inspired her to write Present Over Perfect How she applied the principles in Present Over Perfect to the promotion of her book What it means to have intentional seasons How she disconnected herself from metrics Why it’s important to understand when to say “no” Why it’s important to seek silence Resources: Shauna’s Super Soul Sunday episode Present Over Perfect: Leaving Behind Frantic for a Simpler, More Soulful Way of Living Bread and Wine: A Love Letter to Life Around the Table with Recipes Shauna’s website Follow Shauna on Instagram, Twitter, and Facebook If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Jodie from Growing Book by Book! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

How to implement a "yes and..." mindset, the importance of trying new things, and traveling to eat with Phil Rosenthal. ----- Welcome to episode 144 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Phil Rosenthal about building his career and his new Netflix-original show, “Somebody Feed Phil.” Netflix, Everybody Loves Raymond, and Somebody Feel Phil This is a bit of an unconventional interview for the Food Blogger Pro Podcast, but if you’re a food fan, we think you’re really going to enjoy it. You may have heard of Phil Rosenthal. He’s the creator and executive producer of “Everybody Loves Raymond,” an actor, an author, and most recently, the star of the Netflix-original food and travel documentary, “Somebody Feed Phil.” Phil is a die-hard food lover, and he shares that love as he travels across the globe and makes connections with locals. Building his career wasn’t always easy, but his “yes and…” attitude, fearless personality, and “never give up” outlook are all principles that you can apply to running your own blog and business. In this episode, Phil shares: Why Skype is an important part of his show Why having a niche is important How to not be afraid of trying new things What an egg cream is (let us know if you’d try it in the comments!) How to implement a “yes and…” mindset Resources: The War of Art Somebody Feed Phil I’ll Have What Phil’s Having Exporting Raymond Follow Phil on Twitter and Facebook 129: Forging Your Own Path with David Lebovitz If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Katie from BlackFern Kitchen! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

How to build authority, why they choose to guest post, and why connection is so important with Jessica Beacom and Stacie Hassing. ----- Welcome to episode 143 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Jessica and Stacie from The Real Food Dietitians about growing their blog to have over 2 million page views per month. 2 Million Page Views in 2 Years Jessica and Stacie’s story is impressive; not only do they operate their business from two different states, they’ve grown their audience to over two million page views per month in just two years! They’re here today to share the story of how they started their business together and why they ended up shifting their focus. They also will chat about why connection has been such an important part of growing their business and how they’re using Facebook to cultivate that connection. You’ll love hearing about how they’ve learned to thrive as the bloggers behind The Real Food Dietitians. In this episode, Jessica and Stacie share: What they did before they started their blog The most critical pieces of their journey How they connected at a conference How they started to work together How they’ve built authority on their site Why guest blogging works as part of their strategy How they made connections with other bloggers The most profitable aspects of their business How they work together in different cities Why they run a private Facebook group Resources: The Real Food Dietitians B-School Follow Jessica and Stacie on Facebook, Instagram, Twitter, and Pinterest If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Madison from Sunny Thymes! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.