How notifications work, how to create a customer journey strategy, and writing engaging notifications with Josh Wetzel from OneSignal.

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Welcome to episode 190 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Josh Wetzel from OneSignal about using push notifications on your blog.

Push Notifications for Bloggers

Chances are that you’ve seen a prompt on a blog that says something like, “Do you want to opt-in to browser notifications?” Pinch of Yum might be one of them!

Those are called push notifications, and OneSignal is a company that helps you create those push notifications to increase user engagement on your site.

Josh Wetzel, OneSignal’s Chief Revenue Officer, is here today to talk about the benefits of using push notifications on your blog and the results that you may see after enabling them for your website.

In this episode, Josh shares:

• How he started with OneSignal
• How notifications work
• How voice notifications work
• How to create a customer journey strategy
• The different types of messages you can send with OneSignal
• How you can monetize notifications
• How you can write engaging notifications
• How intelligent delivery works

Resources:

• Diversifying Traffic: How Different Sources Perform Over Time
• OneSignal
• In 2018, push alerts featured less yelling and more thinking
• Follow OneSignal and Josh on Twitter

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Crackersandcabernet! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

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