The Food Blogger Pro Podcast

Bjork Ostrom
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Jan 6, 2026 • 1h 1min

Why Search Intent Matters for Food Bloggers with Liane Walker from Foodie Digital

Attracting the right reader, understanding search intent, and adapting to the evolving search landscape with Liane Walker from Foodie Digital. ----- Welcome to episode 552 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Liane Walker from Foodie Digital and the Siftr SEO Newsletter. Why Search Intent Matters for Food Bloggers In this episode, we're joined by Liane Walker to talk about what's actually working in search for content creators right now. Liane breaks down why understanding your brand, defining a clear niche, and owning your expertise are more important than ever — especially as search continues to evolve. Bjork and Liane also dig into search intent: what it is, why it matters, and how mismatches between intent and content can quietly hurt your performance. Liane shares practical advice on writing clearer, more intentional recipe titles, avoiding the pitfalls of keyword chasing, and adapting keyword research in a world influenced by LLMs. Plus, we cover how to evaluate existing content using Google Search Console, what a "good" click-through rate looks like for recipe queries, and how to spot opportunities to better capture attention — and keep it on your site. Three episode takeaways: What search intent is, and why it matters — Matching search intent means creating content that aligns with the reason or purpose behind a user's search query. When you match search intent, the user is more likely to scroll, click on internal links, and stick around — sending the signals that search engines love. How to better match search intent — Matching search intent starts with understanding why someone is searching — and delivering exactly that once they land on your recipe page. Liane explains how to manage your readers expectations up front, and how to make sure that your recipe titles are aligned with search intent, and why you should avoid keyword chasing. How to use Google Search Console as part of your SEO process — Liane explains why Google Search Console is one of the best (free!) tools for assessing where the opportunities for improvement are in your existing content to improve your click-through rate (CTR) and determine if you're doing a good job matching user intent. Resources: Foodie Digital Siftr Yummy Toddler Food Budget Bytes Pinch of Yum Google Search Console Follow Liane on Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Clariti and Raptive . Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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Dec 30, 2025 • 1h 19min

Coaching Call: Expanding Your Reach and Republishing Content with The Cafe Sucre Farine

Expanding your reach, republishing content, and prioritizing your time with Chris and Scott Scheuer of The Cafe Sucre Farine. ----- Welcome to episode 551 of The Food Blogger Pro Podcast! This week on the podcast, we're sharing the replay of a Coaching Call that we released earlier this year with Chris and Scott Scheuer of The Cafe Sucre Farine. Coaching Call: Expanding Your Reach and Republishing Content with The Cafe Sucre Farine In this Coaching Call, Bjork is joined by Chris and Scott, the husband-and-wife team behind The Cafe Sucre Farine, their daughter Cait, and daughter-in-law Lindsay! On their site (which they started 14 years ago!), they share food that tastes amazing and actually works in real life through easy, elegant recipes that bring people together and help build meaningful connections around the table. Their goals for their blog include expanding their reach through social media and email marketing, introducing new team members to their audience, republishing and updating their arsenal of almost 2,000 (!!!) recipes, and figuring out how to prioritize their time. Here's a quick overview of the questions answered during the episode: Our audience has built a deep connection with Chris and Scott over the years. We want to expand our reach, but not at the expense of the community that has been there from the start. How do we introduce our audience to new team members without alienating them? We have close to 2,000 recipes on our blog and haven't gone back to update or republish any of our content. Where do we start?! What are the pros and cons of hiring someone to go through and audit our content vs. doing it in-house? What questions do you have about email marketing? Between a site audit, republishing content, social media, email marketing, digital products… how do you decide how to prioritize your time? Which is better — roundup posts or emails? Can you explain the difference between updating a post and republishing a post? What's the distinction between Author and About pages? Should we allow AI crawlers to access our site? Are Amazon links allowed in emails? How do we start and find mastermind groups? Resources: The Cafe Sucre Farine Raptive (formerly AdThrive!) Dave Ramsey Clariti KeySearch Ahrefs Google Analytics Episode 518 of The Food Blogger Pro podcast: How Molly Thompson Grew Her Email List from 15K to 100K Grocers List ChatGPT Geniuslink Quiet Light Curbly InfluenceKit Rhodium Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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Dec 23, 2025 • 57min

Ask Bjork Anything: Our Holiday Q&A Special

Welcome to episode 550 of The Food Blogger Pro Podcast! This week on the podcast, we are sharing a replay of our December Live Q&A from within the Food Blogger Pro membership — our annual Ask Bjork Anything session. ----- Every month within the Food Blogger Pro membership we host a Live Q&A for our members to attend. For most of these Q&As we welcome Food Blogger Pro Experts — people like Casey Markee, Andrew Wilder, and Allea Grummert — to answer questions based around their expertise. But every December we like to host an 'Ask Bjork Anything' to answer a wide range of questions from members! We wanted to share an edited version of the Q&A with our podcast listeners over our holiday break so that you could get a taste of what the Q&As are like in the membership and learn from all of the great questions our members asked! Happy Holidays! Here's a quick overview of the questions answered during the episode: Can you please refer a good SEO audit person for a small and newish blogger? What are best practices for URL slug? should you have the word recipe in them or does it not matter? I'm currently at 800k–900k page views/month in the high holiday season (usually 650k–800k throughout the year)- what do you recommend to push the site traffic to over 1 million page views/month as the baseline in even lower traffic seasons? After a hiatus from posting on my blog I'm wondering what are one or two things I should do that are the most important moving into 2026 for growth. Do you have any tips for Facebook? I see really little engagement on my posts and I'm wondering if it's worth it or not. Any suggestions for getting more comfortable on camera? I'm trying to film more videos/Reels and it's so hard! What is Pinch of Yum focusing on for 2026? Are you changing any strategies because of AI search? For someone starting this year, what would you prioritize? Social media? SEO? Newsletters? When should I start thinking about monetization? Is it still worth diving into onsite ads? What are some best practices for growing my email list? Is it still worth it to post on Pinterest with the rise of AI slop? Lately i've had a lot of spam ad comments on blog posts. I have to delete them and it's getting to be time consuming. I have the control to approve or delete the comments so the are not showing up on the blog thank goodness. How do you prevent these?! Is this a commen problem? I'm starting to notice the same issue with newletter signups. I'm curious how Pinch of Yum plans their content far enough ahead to thoroughly test recipes before publishing. How far in advance do they plan their editorial calendar, and how much time do they usually spend testing each recipe? If I want to run a food blog that focuses less on recipes and more on how to cook or how to use recipes in practical ways, how should I attract an audience, and how can I still use recipes to promote my work? How niche does one need to go these days? For example, I am in the toddler nutrition space, obviously very challenging to compete with the sites like yummy toddler food… do I need to go even further niche? I am a dietitian so I try and bring in that lens around supportive feeding and nutrition in the recipes/meals I create… but curious if I need to go further niched down If I want to shift my recipe blog into more of a "business hub" and focus on digital products rather than relying mainly on recipes and ad revenue, how would you approach that transition? I recently started a YouTube channel (thanks to your advice!), but I haven't monetized either my blog or YouTube yet. What would be the most strategic steps to move forward? Resources: ChatGPT Vs. Gemini Vs. Claude: What Are The Differences? Inside Crowded Kitchen's Strategy for Growing to 2.4 Million Followers on Facebook Crowded Kitchen Budget Bytes Yummy Toddler Food Condiment Claire Grocers List Manychat Pinch of Yum's Trader Joe's Meal Plan Reel Akismet Quiet Light Memberful Circle Membership.io Stan Store Thinkific Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast and Raptive. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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Dec 16, 2025 • 60min

Finding Your Authentic Voice and Scaling Your Food Blog with Rachel Cunliffe

The power of authenticity, website usability, and new monetization opportunities with Rachel Cunliffe. ----- Welcome to episode 549 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rachel Cunliffe of Cre8d Design. Finding Your Authentic Voice and Scaling Your Food Blog with Rachel Cunliffe This episode is packed with wisdom on thriving in the current food blogging landscape! Rachel Cunliffe, who tracks all the trends in her Best Served Hot newsletter, emphasizes that you absolutely have to stop chasing every trend out there and lean into your own style. Your authentic voice and that irreplaceable "human touch" are the only things guaranteed to truly connect with your audience, even as AI enters the mix. This is your number one priority for sustainable growth! Beyond the content, Rachel reminds us that the basics still matter: website usability and good design are often neglected, but they are crucial for keeping users happy (and staying monetized). With the food blogging market constantly evolving, success requires striking a balance between a strong, unique voice and paying attention to new monetization opportunities! Three episode takeaways: Stop chasing trends and be yourself: Rachel stresses that in today's chaotic online world, authenticity is your secret weapon. Algorithms may shift, but the irreplaceable "human touch" and your unique voice are the only things that truly connect with and grow your audience sustainably. Focus on your strengths and let your genuine self shine! Design matters more than you think: While we obsess over SEO keywords, Rachel points out that basic website usability and design are often totally neglected. Think of your site like your kitchen: if it's messy and hard to navigate, guests (and Google!) won't stick around. Don't skip the step of making your site genuinely pleasant to use. The food blogging landscape is changing: The food blogging landscape is still growing, but the rules are evolving. It's time to look beyond traditional display ads. Pay attention to new monetization opportunities and remember that balancing that authentic voice with smart strategy is the key to thriving in this market shift. Resources: Cre8d Design Best Served Hot — Rachel's Substack TechCrunch ProBlogger Raptive Kit Flodesk MailerLite Mailchimp Adweek Wimp Decaf Substack New York Times Cooking PageSpeed Insights Suno Reddit ChatGPT Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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Dec 9, 2025 • 48min

Food Blogging News Roundtable: Brand Partnership Trends, AI Platform Comparisons, and Pinterest Best Practices

Navigating partnership trends, comparing the big three AI platforms, and Pinterest best practices. ----- Welcome to episode 548 of The Food Blogger Pro Podcast! This week on the podcast, Bjork is sitting down with our very own Emily Walker to talk through the updates shared in our latest blogging newsletter. Food Blogging News Roundtable: Brand Partnership Trends, AI Platform Comparisons, and Pinterest Best Practices In this episode, Bjork and Emily break down exactly how to navigate the "Big Three" AI tools (ChatGPT, Gemini, and Claude) and explain why building deep brand authority is your best defense in the changing search landscape. If you want to future-proof your business, doubling down on your niche expertise is no longer optional — it's essential. They'll then shift gears to practical platform strategies, covering why Pinterest is suddenly obsessed with your site's user experience and the specific metrics that actually drive YouTube growth. Whether you are planning your holiday marketing or just trying to streamline your workflow, this episode is packed with tips to help you adapt without sacrificing quality. Three episode takeaways: - The "big three" AI assistants aren't all the same: Bjork and Emily break down the key differences between ChatGPT, Gemini, and Claude. It's not about picking just one; it's about knowing which tool has the right "personality" and strengths for the specific content task you're tackling today. - Brand authority is your new SEO superpower: With AI changing how people search, keyword optimization isn't enough anymore. You'll hear about why doubling down on your niche and proving you are the expert is the best defense (and offense) in the era of AI-generated answers. - YouTube and Pinterest are craving different things right now: Stop treating all visual platforms the same! Pinterest is prioritizing user experience and site functionality, while YouTube is all about watch time and that crucial first click. Plus, Bjork and Emily chat through why consistency is still king for growing an audience through video. Resources: Subscriber to the Food Blogger Pro newsletter! Shoot Emily an email if you have any ideas for articles you want covered in the newsletter! ChatGPT Vs. Gemini Vs. Claude: What Are The Differences? — Search Engine Journal ChatGPT Claude Gemini Episode 541 of The Food Blogger Pro podcast: Maximize Efficiency with AI (Without Losing Your Voice) with Trey Griffin from Raptive Episode 446 of the Simple Pin Podcast: How to Get Discovered On Pinterest The Role Of Brand Authority And E-E-A-T In The AI Search Era — Search Engine Journal The Creator-First Holiday Marketing Guide for Brands — Later Top 5 Tips for Food Bloggers on YouTube — Food Blogger Pro Episode 511 of The Food Blogger Pro podcast: The Cost of Content and Why Carla Lalli Music left YouTube Google Keyword Planner Semrush Genius Link Follow Food Blogger Pro on Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Member Kitchens and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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Dec 2, 2025 • 1h 1min

Inside Crowded Kitchen's Strategy for Growing to 2.4 Million Followers on Facebook

Turning 5 million social media followers into real revenue, syndicating content strategically across platforms, and prioritizing Facebook with Lexi Harrison from Crowded Kitchen. ------ Welcome to episode 547 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lexi Harrison from Crowded Kitchen. Inside Crowded Kitchen's Strategy for Growing to 2.4 Million Followers on Facebook Lexi Harrison and her mom first started sharing food content on Instagram back in 2015 — and what began as a fun creative outlet has now turned into a thriving, multi-platform business with over 5 million followers across Facebook, Instagram, and TikTok. In this episode, Lexi shares how they strategically grew their audience, refined their content approach, and learned to make social media work for their business. You'll hear how they navigated major shifts in priorities, why they overhauled their content strategy, and what happened when they decided to take Facebook seriously. If you've ever wondered how to build momentum on social media — or how to balance growth and monetization — you won't want to miss this one! Three episode takeaways: The benefits of prioritizing social media growth — For Crowded Kitchen, focusing on building their social media following has paid off significantly. Their social media traffic now surpasses their organic website traffic, and they're earning $4,000–$6,000 per week through the Facebook Monetization Program. On top of that, their larger audience has allowed them to secure higher-paying brand partnerships and even land a cookbook deal — clear proof that investing time and effort into social growth can yield major returns. How they use recipe series to drive engagement and new followers — Lexi shares more about their use of series like the "better than storebought" series they ran on social media in early 2024 that helped them grow from 30,000 followers in April of 2024 to over 2.4 million followers on Facebook now. Lexi explains the formula they use for the series, and tips for increasing new follower sign-ups. How they syndicate and recycle content strategically across platforms — With only 200 short-form videos to work with, Lexi explains their content posting schedule, their reposting strategy, and how they recycle content to reduce the workload and allow for time off (like for her maternity leave). Resources: Crowded Kitchen The Feed Feed Food Dolls Facebook Content Monetization Beta Grocers List ManyChat Crowded Kitchen Cookbook Follow Lexi on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Raptive and Yoast. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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Nov 25, 2025 • 58min

Surviving (and Thriving) in an AI-First Search World with Casey Markee

Adapting to the evolving search landscape, building an ecosystem around your food blog, and practical strategies for staying visible in an answer-engine-first world with Casey Markee from MediaWyse. ----- Welcome to episode 546 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Casey Markee from MediaWyse. Surviving (and Thriving) in an AI-First Search World In this episode, we're welcoming back Casey Markee from MediaWyse to talk about the evolving nature of search and traffic. Casey shares his latest insights on AI Overviews, their impact on food bloggers, how SERPs are changing, and why great content still wins. Bjork and Casey also chat about whether you should block AI bots, the growing importance of community, and practical strategies for staying visible in an answer-engine-first world. If you've been concerned about traffic drops, the future of food blogging, or how AI will reshape content discovery, this episode is a must-listen. Three episode takeaways: How AI Overviews are impacting traffic to food blogs — Casey explains the trends he is observing in his site audits and explains what it means for food creators. Why the need for trustworthy recipe creators has not diminished — Casey believes that the need for recipes created by trustworthy food bloggers is stronger than ever, and that the clarity, structure, and usefulness of your food blog will still drive success. How to adapt to the evolving search landscape — Casey shares his recommendations for food blogs to stay relevant — including AI buttons, building an ecosystem around your food blog, Google Discover, and how to get cited in AI overviews. Resources: MediaWyse Advanced SEO Q&A with Casey Markee 399: E-E-A-T, Static Homepages, AI, and More Food Blog SEO Advice with Casey Markee Cloudflare Raptive TopHatRank NerdPress RankIQ Lily Ray Semrush Ahrefs Profound Leite's Culinaria Blogging, AI, and the SEO road ahead: Why clarity now decides who survives Feast AI Buttons Healthful Blondie Cucina by Elena Fit As A Mama Bear Google Tests 'Preferred Sources' To Personalize Top Stories In Search Platter Talk — Air Fryer Cod Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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Nov 18, 2025 • 49min

The Creator's Guide to Digital Rights and Copyrighting with Danielle Liss

Understanding your rights as a creator, your guide to DMCA, and how to use technology to hunt down copycats. ----- Welcome to episode 545 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danielle Liss (one of our esteemed FBP experts!) of Liss Legal. The Creator's Guide to Digital Rights and Copyrighting with Danielle Liss If you feel like you're constantly fighting to protect your original work, you're not wrong; content theft is getting sneakier, especially when you throw AI into the mix. In this episode, Bjork and Danielle of Liss Legal simplify how you can protect yourself. The key takeaway here is knowing that the DMCA (Digital Millennium Copyright Act) is your best friend. You'll learn exactly how to use this powerful tool to shut down content thieves on major platforms, giving you back control over your hard work. You'll also hear Danielle share innovative strategies for monitoring your content without getting burnt out. We're talking quick wins like using Google Alerts and reverse image searches, and even how you can leverage AI to spot stolen work faster. The goal here is balance: protect your hustle efficiently so you can get back to doing what you do best — creating amazing new content! Three episode takeaways: - Your rights as a content creator: The content game is changing super fast thanks to AI and new privacy rules. This means bad actors are getting sneakier with stealing content. But here's the good news: you have implicit rights to the original content you make, and copyright law is your best friend. - The lowdown on DMCA: Don't let content thieves win! The Digital Millennium Copyright Act (DMCA) is the most important tool you have for fighting back. Major platforms like YouTube, Instagram, and even Google have clear processes for reporting stolen work. Learn how to use those forms — they are your weapon of choice! - Let technology do the heavy lifting: You can't spend all your time hunting down copycats; you have new content to create! Focus on being smart about monitoring. Simple tools like Google Alerts or reverse image searches are quick wins. Even better, AI isn't just a threat—it can actually help you find similar content and speed up your reporting process. Resources: Liss Legal ChatGPT DMCA Takedown Notice — Georgetown Library Raptive Google Alerts Grammarly Copyscape Copyleaks Visualping Shoot Danielle an email for a free consultation! Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Member Kitchens and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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Nov 11, 2025 • 49min

Monique Volz On Reinventing Ambitious Kitchen Over 14 Years

Creating with purpose in a changing digital world, behind-the-scenes of running Ambitious Kitchen for 14 years, and managing burnout with Monique Volz. ----- Welcome to episode 544 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Monique Volz from Ambitious Kitchen. Monique Volz On Reinventing Ambitious Kitchen Over 14 Years Monique launched Ambitious Kitchen in 2011 as a passion project and now it has grown into her full-time business (with several employees) and a New York Times bestselling cookbook (and another cookbook on the way). In this interview, Monique shares how she has adapted to all of the changes in the food creator landscape over the last 14 years, how her priorties and definition of success have changed, and the different "eras" of her business. Due in part to an incredible season of growth during the pandemic, by 2022, Monique was burned-out. The pressure of keeping up with constant content demands — especially in the age of TikTok and Reels — prompted her to take a step back and refocus. She shifted away from the pursuit of virality, re-centered her creative goals, and leaned into the process of writing her first cookbook. In recent years, Monique has downsized her team so that she can focus on creating content (as opposed to managing a team) and returned to what she loves most: creating from a place of joy. Three episode takeaways: Building a brand takes time and adaptability — Monique spent years balancing her blog with a full-time job before taking her site full-time. In this interview, she chats about the combination of hustle, constant learning, and "right time right place" that led to the success of Ambitious Kitchen. Burnout is real, even when you're doing what you love — The constant pressure to create high-performing content eventually led Monique to reevaluate her approach and change her relationship with social media. Reinvention is essential in a changing industry — By reducing her team size, walking away from YouTube, and refocusing on meaningful content (like her cookbooks!), Monique is embracing a new chapter that aligns more closely with her values. Resources: Ambitious Kitchen Broma Bakery The Iced Coffee Hour Johnny Brunet on YouTube Slack Asana The Ambitious Kitchen Cookbook Follow Monique on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Member Kitchens and Raptive. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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Nov 4, 2025 • 37min

Food Blogging News Roundtable: Black Friday Strategies, New Raptive Requirements, and a Guide to GEO for 2026

The future of search, using the exposure effect to build trust, and adapting your content strategy for 2026. ----- Welcome to episode 543 of The Food Blogger Pro Podcast! This week on the podcast, we're bringing our very own Emily Walker (Associate General Manager, Food Blogger Pro) back to chat with Bjork about the articles we shared in our latest blogging newsletter! Food Blogging News Roundtable: Black Friday Strategies, New Raptive Requirements, and a Guide to GEO for 2026 In this episode, Bjork Ostrom and Emily Walker discuss the latest articles from the Food Blogger Pro blogging newsletter. They talk about where digital marketing is headed and how to make sure your brand doesn't get left behind. Spoiler alert: If you're only focused on Google, you're missing out! Bjork and Emily break down the reality that users under 45 are looking for answers across an average of five different platforms (yes, we're talking TikTok, Reddit, and all the rest). We delve into the exposure effect, which is a fancy way of saying that the more consistently people see you in different places, the more they trust you. Tune in to learn why adapting your content (aka not just copying and pasting) to fit all of those channels is your biggest opportunity right now for brand discovery and building genuine credibility with your audience! Three episode takeaways: Search is multi-platform now: People under 45 are using an average of five platforms (hello, TikTok and Reddit!) to search for things. If your brand is only visible on one, you're missing out on serious discovery. Use the "exposure effect" to build trust: This concept shows that the more often people see your brand pop up across different channels, the more credible and trustworthy you become. Consistency is the key to building audience loyalty! Adapt your content strategy: Since readers are everywhere, your content has to evolve. You need to tailor your approach; think short-form videos, engaging in forum discussions, etc. to fit the specific demands of each platform for better engagement. Resources: Black Friday strategies that grow revenue, not your workload — Kit Must-Have Q4 Email Strategies to Grow Your List + Boost Traffic — Happy Subscribers Be sure to check out Allea's podcast, Happy Subscribers, here! Opening the door to more creators who meet Raptive quality standards — Raptive Creator Levels — Raptive Mediavine Mediavine Requirements Grocers List ManyChat How to plan for GEO in 2026 and evolve your search strategy — Search Engine Land Seven Sundays Google Tests "Analytics Advisor" Inside GA4, According To Reports — Search Engine Journal Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

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