How Mary Smith Uses Her 500k Instagram Followers to Monetize Across Platforms

Jun 24, 2025

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Creating multiple revenue streams, making $100 a day from affiliate revenue, and committing to consistent content creation with Mary Smith from Mary's Whole Life.

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Welcome to episode 524 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mary Smith from Mary’s Whole Life.

How Mary Smith Uses Her 500k Instagram Followers to Monetize Across Platforms

This week is our third (and final!) episode in our mini-series with Grocers List. In this episode, we chat with a gluten-free food creator who’s built an incredible business by staying consistent, continually learning, and always looking for new ways to serve her audience.

Today, Mary gets over 600,000 monthly blog page views and brings in revenue through ads, affiliate links, and brand partnerships. She shares more about her Instagram strategy (with over 500k followers), including her tips for viral Reels, how she uses Grocers List to capture emails, make deep links, and customize meal plans, and how working with a management company has transformed her brand partnerships.

Three episode takeaways:

How to be intentional with your affiliate strategy and deep linking — By using deep linking on the Amazon affiliate links she shares, Mary has boosted her conversion rate from 5% to 21%, a massive jump that now brings in around $100/day in revenue. She recommends using tools strategically to lower costs, like applying deep links only on Instagram, and doubling down on what converts.
How to use tools to bring social followers into your email ecosystem — Switching from ManyChat to Grocers List helped Mary streamline subscriber growth and increase engagement (the “save to email” feature led to 3,000 new subscribers in just a few months)! Mary also explains her process for creating and promoting an ebook opt-in on Instagram.
How to make weekly meal plans for your email list — One of the ways Mary has added value for her email subscribers is by sending out a weekly Friday morning email with a meal plan for her subscribers with a curated grocery list. She explains how she formats and customizes these resources with very little effort in this episode!

Resources:

Thank you to our sponsors!

This episode is sponsored by Grocers List.

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